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Benweir Book July2011


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Latest Update of my work. Experiential and events, screen content and copy.

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Benweir Book July2011

  1. 1. BEN WEIR THE BOOK IDEAS EXECUTED M - +61422 806 577 E - -
  2. 2. WHATWHERE&WHO CREATIVE DIRECTOR COPYWRITER DIRECTOR PRODUCER Experiential Marketing, Events, Television, Radio & Print Campaigns, Digital, Corporate, B2B and Internal Communications, Short Films Past Companies - Animal Logic Republic Films C4Live Spinifex Group Now Communications Group Clients include - Sony, Proctor&Gamble, LG, Telstra, Microsoft, Vodafone, Raine and Horne, YellowPages, Cisco, BT, McDonalds, Fantastic Holdings, Denso,, ACT Tourism, Sanitarium, Red Cross, Youth Off the Streets, Maggi, Oz Lotto, Westpac, Energy Australia, Sydney Water, Salvation Army, Photon Group, Sensis, Ferrero, Railcorp, VMware, M - +61422 806 577 E - Reel -
  3. 3. THEYSAID THIS ““Ben is a multi-talented creative. Whether it be writing, directing, ideas generation and lateral thinking, a punchy script for a viral or a concept for a whole TV series he is always thinking of how to improve on what has gone before. A down to earth and likable guy he always brings ideas and energy to the table.” RICHARD BRADLEY, EXECUTIVE CREATIVE DIRECTOR, B-GROUP “Ben is one of the few professional individuals who understands the greater whole. He presents with both a business and creative acumen rarely found in today’s dynamic media world. I take pride in consistently recommending Ben through his quick rise through the senior media ranks. His sincerity, integrity, humour in the face of adversity all serve to allow Ben to be an extraordinary asset for any lucky company.” ADAM WELLS, EXECUTIVE PRODUCER, ENGINE
  4. 4. CREATIVEDIRECTOREVENTSMicrosoft engaged C4Liveto create a 1-day trainingexercise that wouldfamiliarise key salespeople atJB Hifi and Dick Smith withthe new features of Windows7. Strong identity helped an engaging pre event campaign of EDMs, direct calls to managers in-store, and printed collateral.Ben and his co-creativeMel White worked hard toconceptualise an experiencethat would engage delegates,and help them retain theinformation so that theywould be better equipped torecommend the Microsoftoperating system on theshop floor.Invitees were enticed by the‘special ops’ style to thegraphics, copy writing andoverall tone of voice.
  5. 5. EVENTSThe 2008 PhotonConference, Awards andOddball after party was Ben’sfirst opportunity to utilise hisskills in storytelling, copywriting, screen direction andproduction.Working alongside RichardBradley, the CreativeDirector of C4Live, Ben Day and Night, the continuity of key messaging was crucialconceptualized integral to the success of the event. Ben had an integral role in theelements of the daytime conceptualizing and delivery of screen and experiential content.conference.At the party, animations andscreen content augmentedthe live performances by DJsand bands.
  6. 6. EVENTSIn February this year the 321takeoff internal strat launchfor an International brand ina country like Papua NewGuinea presented manychallenges.The final result was anextremely successful 2-dayconference and awardsnight for over 200 delegatesthat introduced them to anambitious 5 year businessplan.Ben was creative directorand lead content producerresponsible for theconference and awardsformat which included guestspeakers, group exercises,speeches, presentations,videos, and animations.
  7. 7. COPYWRITERVIDEOBen has been writing fortv, online, radio, print andexperiential marketing for thelast 5 years.Long or short copy,humourous or austere, tech Oasis Pathways TV commercial. 2009. Ben outputted scripts for Photon Event Teaser video. 2008. This campaign also includedheavy or retail focussed, both the corporate and the TVC. writing and directing 7 scripts for event content and multiple EDMsBen’s writing always hits the in the character of Major Misfit.mark.As the marketing landscapechanges, so too does hisapproach to solving creativeproblems and fulfilling a brief.Ben’s scriptwritingfor technology andtelecommunicationsbrands in the B2B space isextensive.His NBN Explained video hasreceived over 10,000 hits onYoutube and counting. Fantastic Furniture TV Campaign. 2010. Ben’s 6th campaign writing Sydney Water Energy Australia Smart Home Video. 2010. for the furniture retailer.
  8. 8. COPYWRITERPRINTUS Print Campaign forDenso Aftermarket Parts inproduction 2011.Ben was lead copywriter.The job is on-going throughSpinifex in Los Angeles.
  9. 9. COPYWRITEREXPERIENTIAL2009 MFA Grand Prix WinnerSensodyne: The Chill TestAGENCY: Bellamyhayden &C4LIVECLIENT: GlaxoSmithKlineCopywriter – Ben WeirCreative Director – RichardBradleyProducer – Brad WrightJudges’ commentsThe Grand Prix panel waslooking for an entry thatshowed the evolution ofthinking. Sensodyne: TheChill Test was a simplygreat idea that deliveredon consumer insight, hadhigh involvement andcomprehensive results.
  10. 10. COPYWRITERDIGITALPHOTON AGM and PARTY -EDMs and pre event comms.
  11. 11. COPYWRITEREVENTSYellow Pages at the HIAHomeshow 2010.For this Experientialcampaign Ben wasresponsible for additionalcopy on signage, labels andlong copy in brochures andEDMs.
  12. 12. DIRECTOROver the past 8 years Benhas directed televisioncommercials, short films,music videos, interactivevideos, corporate promos, C4 Communications - Internal Staff Film Canberra Tourism TV Campaign Fantastic Holdings Brand Filmevent content and onlinecommunications for a broadrange of clients.His strength lies in theability to take up the ideaand bring it to life for thebig or small screen throughstrong visuals and true-to-lifeperformances.Here are screen shots of justsome of the work on his reel. Telstra & G&S Engineering Corporate Foodbank TVC Vicks Formula 44 TVCCheck out Ben’s Youth Off the Streets TVC Photon Group Event Films Telstra MNS Animation
  13. 13. DIRECTORcontinued2004 London InternationalAwards – FinalistPublic Service/Social WelfareOrgan Donations - Taxi Returnity - Brand Promo Video The Misfit - Photon Event Teaser Video Red Cross - TVCDirector: Ben WeirClient: Red CrossAgency: Batey Kazoo,SydneyProduction Company:Republic Films, SydneyProducer: Mike CarltonCameraman: Russell Boyd C4Live - Brand Film AUSTAR - TVC Campaign Campbells Soup - TVC Mc Happy Meal - TVC Maggi Noodles - TV Campaign Sunday Telegraph - TVC
  14. 14. PRODUCERIn addition to his directing,Ben is quite comfortablehandling the budgeting,scheduling and producitonof shoots, large pitches and Alcatel Lucent - Mobile TV promo film Cisco Webex - Online videos Telstra - Customer Testimonials - DrakeRFPs. SupermarketsDuring his time at C4Liveas Senior Producer, Benproduced multiple videoprojects - live action,post production and fullanimation.Here are a few examples.Some can be seen in theirentirety on Ben’s Youtubechannel Energy Australia ‘The Smart Home’ - Telstra - Customer Testimonials - Jetstar Bovis Lendlease - One Brisbane promotional video Fantastic Furniture TV Campaign Telstra - Wireless.Connect video Telstra Business Internal Staff video
  15. 15. FILMMAKERBen’s most recent short -The Neighbour - has touredthe world, having screened atmore than a dozen festivals. 2010 - THE NEIGHBOUR.Ben received a grantfrom Screen Australia totravel with the film to theprestigious Clermont-FerrandInternational Short FilmFestival in France whereit shocked and delightedviewers throughout its weekof screenings.The Neighbour was theninvited to open the 2010 StKilda Film Festival and wasnominated for an IF Award. 2006 - DEADLINE 8.45 Tropfest Best of the Rest Tour, Pleiades Film Festival TourThe film is now beingdistributed world widethrough Ouat Media, Canada.Ben is in the developmentand scripting stage of severallong form television and filmprojects. 2001 - THE NIGHT
  16. 16. FILM Ben Weir’s The Neighbour plays with space and expectations to devastating effect.MAKER Lisa Nesselson, SBS World MoviesPress & Reviews “Clermont-Ferrand is widely regarded as the most important international festival for the buying and selling of short films. Because the festival attracts significant audiences as well as key industry professionals it’s great that such a strong line-up of shorts will represent Australia.” Kathleen Drumm, Head of Marketing at ScreenAustralia.
  17. 17. INFOADDITIONALBen’s background in designand illustration and his timeat Award School means thathe’s pretty handy with apen and sketch pad and theAdobe suite should the needarise.These rough boards areindicative of Ben’s illustrativestyle.
  18. 18. INFOADDITIONALThis is one example of amood board for a musicvideo.
  19. 19. BEN WEIR M - +61 (0)422 806 577 E - - IDEAS EXECUTED