1. March 12, 2012
Jennifer Dewitt
Rebranded media

2. Thanks to
ORLANDO

3. Sparkle
Like A
Unicorn

4. Online
reputation
management
for
Designers +
Entrepreneurs

5. Let’s Talk about me
Cashier
Library Assistant Camp Director
Student Public Speaker
Dishwasher Writer
Head Baker Education Director
Cable Runner Event planner
Volunteer Manager
Network Specialist Marketing coordinator
Web designer Content Manager
Corporate Trainer Social Media Strategist
Computer Technician Internet Marketer
High School Teacher Housepainter
Community Educator Business Owner
Technical editor AIGA Board Member

6. Warm up Exercise

7. Warm up Exercise
one minute
Talk about an experience that
Changed your life forever
Switch + Report

8. You are
Shaped
By
experience

9. Surviving A robbery
Falling in love
Losing a friend
Eating an endangered animal
being powerless
Traveling the world
Changing your path
Getting unmarried
Leading a team to victory…or
defeat

10. An idea is born

11. The
unicorn
theory

12. You are a unique creature

13. DUH. It’s
Scientific.

16. You are a unique creature
Your experiences are like nobody
else’s

18. You are a unique creature
Your experiences are like nobody
else’s
You can do anything (in your own
way)

19. YOUR WORK
HERE

20. You are a unique creature
Your experiences are like nobody
else’s
You can do anything (in your own
way)
you need to protect yourself in
order to survive

21. How The
Unicorn
Theory works

22. It’s
Not
magic

23. Online reputation
management
YOU

24. proactive not reactive

25. reactive

28. proactive

29. Make a plan

30. What will your audience
do?
What will you offer?
What story will you tell?

31. Good content is
king

32. proactive not reactive
Know where to spend your time

33. BLOG

34. Invest in your own
real estate

35. basics
500 words or less
Anchor text for
Photos & Videos
Relevant & Useful
Tap into passion
Remember the story
Respond
Sharing tools

36. Social
Etc.

38. Questions

39. proactive not reactive
Know where to spend your time
Use tools that work for you

40. Dashboard tools

41. Dashboard tools

42. proactive not reactive
Know where to spend your time
Use tools that work for you
Share & Protect

43. share Yourself

44. Notes on
Protection
Google Yourself
regularly

45. Notes on
protection
Google Yourself
regularly
Search for your work +
products

46. Let’s discuss

47. Rebranded
Media
New media education for the masses
Rebrandedmedia.com