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Online Reputation Management for Designers & Entrepreneurs

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Online Reputation Management for Designers & Entrepreneurs

  1. 1. March 12, 2012Jennifer DewittRebranded media
  2. 2. Thanks to ORLANDO
  3. 3. SparkleLike AUnicorn
  4. 4. OnlinereputationmanagementforDesigners +Entrepreneurs
  5. 5. Let’s Talk about me Cashier Library Assistant Camp Director Student Public Speaker Dishwasher Writer Head Baker Education Director Cable Runner Event planner Volunteer Manager Network Specialist Marketing coordinator Web designer Content Manager Corporate Trainer Social Media Strategist Computer Technician Internet Marketer High School Teacher Housepainter Community Educator Business Owner Technical editor AIGA Board Member
  6. 6. Warm up Exercise
  7. 7. Warm up Exercise one minute Talk about an experience that Changed your life forever Switch + Report
  8. 8. You areShapedByexperience
  9. 9. Surviving A robberyFalling in loveLosing a friendEating an endangered animalbeing powerlessTraveling the worldChanging your pathGetting unmarriedLeading a team to victory…ordefeat
  10. 10. An idea is born
  11. 11. Theunicorntheory
  12. 12. You are a unique creature
  13. 13. DUH. It’sScientific.
  14. 14. You are a unique creatureYour experiences are like nobodyelse’s
  15. 15. You are a unique creatureYour experiences are like nobodyelse’sYou can do anything (in your ownway)
  16. 16. YOUR WORKHERE
  17. 17. You are a unique creatureYour experiences are like nobodyelse’sYou can do anything (in your ownway)you need to protect yourself inorder to survive
  18. 18. How TheUnicornTheory works
  19. 19. It’sNotmagic
  20. 20. Online reputationmanagement YOU
  21. 21. proactive not reactive
  22. 22. reactive
  23. 23. proactive
  24. 24. Make a plan
  25. 25. What will your audiencedo?What will you offer?What story will you tell?
  26. 26. Good content isking
  27. 27. proactive not reactiveKnow where to spend your time
  28. 28. BLOG
  29. 29. Invest in your ownreal estate
  30. 30. basics 500 words or less Anchor text for Photos & Videos Relevant & Useful Tap into passion Remember the story Respond Sharing tools
  31. 31. Social Etc.
  32. 32. Questions
  33. 33. proactive not reactiveKnow where to spend your timeUse tools that work for you
  34. 34. Dashboard tools
  35. 35. Dashboard tools
  36. 36. proactive not reactiveKnow where to spend your timeUse tools that work for youShare & Protect
  37. 37. share Yourself
  38. 38. Notes onProtection Google Yourself regularly
  39. 39. Notes onprotection Google Yourself regularly Search for your work + products
  40. 40. Let’s discuss
  41. 41. RebrandedMediaNew media education for the masses Rebrandedmedia.com

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