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Fast Phil's Sales Proposal
- 1. ! ! ! ! ! FAST PHIL’S! USED CAR EMPORIUM SALES PRESENTATION
- 2. 5-7 SALES PER MONTH. OUR CHALLENGE Increase Fast Phil’s Market share of used car buyers by
- 3. ! • WORKED AT THE MAZDA FACTORY HEADQUARTERS IN NJ FOR 8-9 YEARS! ! • MOVED TO EUGENE & STARTED YOUR OWN USED CAR DEALERSHIP IN GLENWOOD! ! • BEEN IN BUSINESS FOR 7 YEARS! ! • BRING IN THE MOST TRAFFIC ON WEEKENDS AND EVENINGS ! ! • CORE AUDIENCE IS LOWER MIDDLE CLASS TO THOSE WITH POOR CREDIT! ! • LOT HAS THE CAPACITY TO HOLD 50 CARS, BUT YOUR CURRENTLY IN A RUT OF ONLY SELLING AROUND 30/ MONTH ! ! WHAT WE’VE! LEARNED! ABOUT! YOU! AND! YOUR! BUSINESS
- 4. ! ! ! ! ! ! ! ! ! ! ! ! ! ! • AVERAGE TICKET IS $2,500! ! • WANT TO BE SELLING 35-37 CARS, B/C YOU COULD REALLY USE THE EXTRA $1200-$1500/ MONTH! ! • LANE CO. IS A CROWDED MARKET FOR USED CAR DEALERS, SO YOU’D LIKE TO INCREASE YOUR EXPOSURE AND MAKE SURE POTENTIAL BUYERS KNOW YOU ARE HERE ! ! • YOU SET YOURSELF APART BY QUALIFYING IN LESS THAN 5 MINS, BUT YOU NEED A MORE EFFECTIVE WAY OF GETTING THIS MESSAGE OUT TO YOU AUDIENCE! ! • AS FAR AS ADVERTISING, YOU’VE TRIED A LITTLE BIT OF EVERYTHING, BUT NEVER COMMITTED TO A SINGLE MEDIUM ! ! ! ! WHAT WE’VE! LEARNED! ABOUT! YOU! AND! YOUR! BUSINESS
- 5. WHY RADIO? How committing to radio will give you the exposure you need to bring in those extra 5-7 buyers each month LET US EXPLAIN…
- 6. RADIO HAS THE HIGHEST FREQUENCY OF ANY MEDIUM! Frequency is key because it gives your business top of the mind awareness. ! The more times we reach people looking to buy used cars, the better chance they will remember you when it’s time for them the shop. ! MORE AWARENESS = MARKET SHARE FREQUENCY
- 7. TOP OF MIND AWARENESS RADIO = T.O.M.A = MARKET SHARE FAST PHIL’S
- 8. NO MEDIUM GETS YOU FREQUENCY LIKE RADIO! TV PRINT fragmented.! 500+ channels, ! DVR, Hopper! fragmented.! segregated & Is! an aging medium! HOW DO YOU GET FREQUENCY?
- 9. $ MOST COST EFFICIENT At around $30-$75/spot $1000 on Radio gets you 20:60 second spots ! $1000 on TV gets you 5: 30 second commercials ! $1000 in Print gets you 11/4 ad No other competitors are advertising on radio. COST TO REACH LARGE AUDIENCES IS MORE EFFICIENT THROUGH RADIO !
- 10. MARKET RESEARCH $25,000-$75,000 (63%) $75K and higher (37%) HERE’S WHO IS BUYING USED CARS female (64%) Male (36%)
- 11. OUR STATIONS HERE’S WHO OUR STATIONS TALK TO Female (60%) Male (40%) $25,000- $75,000 (61%) $75,000 and higher (39%)
- 12. RETURN ON INVESTMENT 8,379 of KKNU listeners are looking to buy a used car within the next year $2,500 is your average ticket per car $20,947,500 is your potential ROI if 100% of KKNU listeners purchase a car from Fast Phil’s Cars
- 13. RETURN ON INVESTMENT 10% of buyers is $2,094,750 5% of buyers is $1,047,375 1% of buyers is $209,475 which is only 6-7 more cars sold a month
- 14. PROPOSED SCHEDULE mon tue wed thur fri sat sun 6-10 2 2 2 2 2 10-3 2 2 2 2 2 1 1 3-7 2 2 2 2 2 1 1 7-mid 1 1 1 1 1 1 1 HERE’S WHAT $10,000/ MONTH ! FOR 12 MONTHS WILL LOOK LIKE WEEKLY SCHEDULE