Strategic Management of Sapura Kencana

1. Present by
ARDIANA BT AMRAN
PE 20117001C

2. SAPURACREST PETROLEUM
BERHAD
• incorporated on 3 March 1979
• 15 October 1992 - Bursa Malaysia
• the largest homegrown integrated O&G service
providers in Malaysia
• steadily expanded in operations internationally
• Active participant in the O&G industry:-
a. offshore oil and gas drilling
b. installation of pipelines & facilities
c. marine services
d. maintenance activities.

3. KENCANA PETROLEUM BERHAD
• December 2006 - Main Market of Bursa Malaysia
• strategically positioned as the preferred
integrated solutions and services provider for the
upstream oil and gas industry.
• enlarged integrated services offering that
encompasses their core business engineering
and fabrication services
• hook-up and commissioning
• onshore construction
• Offshore marine and drilling services.

4. THE MAKING OF
SAPURA KENCANA PETROLEUM BERHAD
“TWO HEADS
ARE
BETTER
THAN ONE”

5. We are not merging
to cut cost. We are
merging to expand
our market.
15 MEI 2012

6. PURPOSE OF MERGER
ne of the top 5 oil and gas service support players in the wor

7. VISION
“best entrepreneurially
led, technically
competent and most
trusted global oil and
gas company”.

8. Operating Sructure

9. CORE BUSINESS

10. INTEGRATED SERVICE OFFERING
CAPABILITIES ACROSS THE OIL AND GAS VALUE CHAIN

12. FINANCIAL REVIEW

13. BEFORE MERGER

14. AFTER MERGER

15. GLOBAL EXPANSION
offers strong value proposition, given its full
spectrum of O&G services and vessel
chartering track record.
Solid partnerships :
Seadrill, Subsea7 and L&T
 Not only offer technical collaboration-
opportunities - expand -foothold beyond
Malaysia.

16. STRATEGIC MARKET
PENETRATION
include Malaysia & regional countries,
neighbouring regions, emerging Latin America&
North American.
Infield Systems Limited (ISL) - total offshore
infrastructure capex between 2011 - 2015 -
USD298bn - growth of 42% compared -
previous 5 year
• to stiff competition from more established and
larger O&G companies

18. COLLABORATion
• collaborated with GE Oil & Gas, a unit of US-
based General Electric, since Jul 2012,
• to improve O&M services for heavy industrial
gas turbines and its components.
• services offered under its O&M division include
wellhead maintenance, valve maintenance,
general plant maintenance, and slick-line
services.

19. RECOMMENDATION
• shortage of skilled labor
• can create Skills Centre to avoid a
shortage of skilled labor.
• Example like Petronas,
- built INSTEP which is a technical
training service provider.