My Experiences
in
World Market
Sunil Raithatha
• Mr Harish Baizalji
• Mr. Sanjay Lodhaji
• All of you.
Thanks
Goal of Presentation
• To motivate Entrepreneurs to be a part of
Globalized Economy.
Why it’s IMP for You All
• We are in Globalized Economy
• You can not remain Isolated
• If you need to progress you
need to be a functional part of
this Eco-System.
• Even if you are not Exporter.
Why it’s IMP for You All
• Be a Part of Make In India.
Overview
• History & Background
• Entrepreneurship Bug
• Training at L & T
• Some initial Failures
• Special Purpose machines.
• Beginning of Rotational Moulding Machines
• First Export
• Journey & Transformation
• Potential
Background
• Born in middle class Gujrati Family at Jalna in 1956.
• Schooling in CTMK Gujrati School Jalna in 1972.
• Did Engineering from Govt Engineering Collage Aurangabad.
Mechanical Engineering in 1977.
• Selected as GET at L&T Powai Works Mumbai.
Training & L & T
• Placement in Process Development Switchgear
Assembly.
• Worked till 1981.
• Thanks to L&T culture
& City of Mumbai
• Started own Unit
Some Initial Failures
• Jigs & Fixtures in Aurangabad. Failed
Partnership. 1981 to 1984
Some Initial Failures
• Promoted Electromagnetic Relay Mgf
Unit. – No Success 1985-86
• Single Customer
• Very Low Margin
• Payment Cycle Erratic
• Five Partners / Small
Turnover
Some Initial Failures
• Developed Hot Water Shower.
• Air Cooler Production.
• Group could not develop required market & too
much of debt .
Special Purpose Machine Success
• First taste of success and economic stability.
• Do What You Know the best.
• Focus on Core Competency.
• Duraware , Jalna
• Kabson Ind , H’bad
• NRB, Jalna.
• Modi Ind.,Jalna
• Endurance, A’bad
Known Customers
In and around Jalna
SPM Limitations
• Tailor Made Machines.
• Lot of Engineering but less reward.
• No advantage of repetition, Every time
new engineering.
Focus on Rotational Moulding.
• Rotational Moulding
Machine start up
• Decided to standardize on
the Product.
Turning Point.
• Recession in 1998-99 forced us to
look for New market.
Eye Opening Experience
• First Time realized size of Market
Light @ the End Of Tunnel.
• After struggle of more than 20 years we
saw light at the end of tunnel.
First Export Order from FIJI
First Export Order in 2001.
• First Export Inquiry by Mr Jack of Fiji.
• First Quote in US $.
• First E Mail Account
• First Export Performa Invoice
• First Letter Of Credit
• First encounter with Bank, refusal
• First Commissioning Experience
A Satisfied customer Who is buying one machine every
alternate year
First Export Order in 2001.
• Story of Wood Cutter.
• Same Product
• Same Business
An Idea can make difference
Same College, Same Teacher & Same Students, You need to
go out seek more information.
No Looking Back.
VietnamPlas
ChinaPlas
IndoPlasArgenPlas
DubaiPlas
Kazakhstan
ThaiPlas
SaudiPlas
24 National
&
International
Exhibitions
PlastIndia
Exports in 50+ Countries
258 Countries in World
• 208 Countries yet to be reached.
Z to A
• Zambia to America.
Export led Growth
0
500
1000
1500
2000
2500 98
99
2000
1
2
3
4
5
6
7
8
9
10
11
12
13
Export
Domestic
ExportsDomestic
Transformation by Export.
• Export As tool of transformation.
Not just higher profit.
• It transformed our Attitude and our Organization.
Before Exports Started.
• Limited Market
• Local Customers
• Customer could not absorb Technology
• Profits very low
• Credit Market with lot of bad debts
• Competition form Delhi & Ahemdabad
• Market Could not absorb Excise & Taxes
After Exports Started.
• Asia 550
• North America 425
• Europe 390
• Australia 200
Growth Areas Africa & Middle
East
Demanding Customers.
• First Travelling Furnace –
demanded by Saudi
Customer.
• First PLC machine with
touch screen- demand by
France Customer.
Handing Over Machine to Mr. Delamare
by Our Mr. Naveed Ahmed
Never Say “No” attitude
Technology Up-Gradation.
• PLC based machines.
• Touch Screen based HMI
• Software maintenance
and update by Remote
Diagnostics
Started Matching International
Competition
Expanded Product Range
• Development based on
Customer’s need.
• Customers Participation in
development.
Complete Range from 500 to
30000 lit. 24 Models
Handsome Profits.
• Profits increased from Exports.
• Profits increased from Domestic Business.
• Could allocated Large amounts for R&D and
new machine development.
• Could invest in Marketing.
• Invested in Manufacturing
Infrastructure
Motivated Team.
• Nothing motivates more that foreign
tour.
• Work with pride.
• Earn $ Pay $.
• Profit Sharing Incentive Scheme.
• Bright Future.
• Flexible Hrs.
• Child Education Scheme.
Advantage India
• Low Cost Engineering.
• Low Cost Manpower.
• Low Cost Erection & Commissioning.
• Free of Cost Plant Engineering.
• Trained Manpower Supply.
• Low cost after Sales Support.
• Better reputation than Chinese.
• Very Large Population Working Abroad.
Historical Fact
Map Of Silk Route
Historical Fact
China
India
USA
Japan
24.4%
22.3%
20.7%
Myth about Exports
• Not my cup of tea, too small to export.
• I do not have exportable product or service.
• I need very high quality product and state of art
manufacturing technology.
• I need to be fluent with English.
• Export is too risky.
• I am too busy serving local market.
• Market Development Expenses are too high.
Conclusion
• Our Fore fathers were expert in field of
International business.
• We have to discover re-learn this attitude
Thanks
Any Questions

Presentation at nasik

  • 1.
  • 2.
    • Mr HarishBaizalji • Mr. Sanjay Lodhaji • All of you. Thanks
  • 3.
    Goal of Presentation •To motivate Entrepreneurs to be a part of Globalized Economy.
  • 4.
    Why it’s IMPfor You All • We are in Globalized Economy • You can not remain Isolated • If you need to progress you need to be a functional part of this Eco-System. • Even if you are not Exporter.
  • 5.
    Why it’s IMPfor You All • Be a Part of Make In India.
  • 6.
    Overview • History &Background • Entrepreneurship Bug • Training at L & T • Some initial Failures • Special Purpose machines. • Beginning of Rotational Moulding Machines • First Export • Journey & Transformation • Potential
  • 7.
    Background • Born inmiddle class Gujrati Family at Jalna in 1956. • Schooling in CTMK Gujrati School Jalna in 1972. • Did Engineering from Govt Engineering Collage Aurangabad. Mechanical Engineering in 1977. • Selected as GET at L&T Powai Works Mumbai.
  • 8.
    Training & L& T • Placement in Process Development Switchgear Assembly. • Worked till 1981. • Thanks to L&T culture & City of Mumbai • Started own Unit
  • 9.
    Some Initial Failures •Jigs & Fixtures in Aurangabad. Failed Partnership. 1981 to 1984
  • 10.
    Some Initial Failures •Promoted Electromagnetic Relay Mgf Unit. – No Success 1985-86 • Single Customer • Very Low Margin • Payment Cycle Erratic • Five Partners / Small Turnover
  • 11.
    Some Initial Failures •Developed Hot Water Shower. • Air Cooler Production. • Group could not develop required market & too much of debt .
  • 12.
    Special Purpose MachineSuccess • First taste of success and economic stability. • Do What You Know the best. • Focus on Core Competency. • Duraware , Jalna • Kabson Ind , H’bad • NRB, Jalna. • Modi Ind.,Jalna • Endurance, A’bad Known Customers In and around Jalna
  • 13.
    SPM Limitations • TailorMade Machines. • Lot of Engineering but less reward. • No advantage of repetition, Every time new engineering.
  • 14.
    Focus on RotationalMoulding. • Rotational Moulding Machine start up • Decided to standardize on the Product.
  • 15.
    Turning Point. • Recessionin 1998-99 forced us to look for New market.
  • 16.
    Eye Opening Experience •First Time realized size of Market
  • 17.
    Light @ theEnd Of Tunnel. • After struggle of more than 20 years we saw light at the end of tunnel. First Export Order from FIJI
  • 18.
    First Export Orderin 2001. • First Export Inquiry by Mr Jack of Fiji. • First Quote in US $. • First E Mail Account • First Export Performa Invoice • First Letter Of Credit • First encounter with Bank, refusal • First Commissioning Experience A Satisfied customer Who is buying one machine every alternate year
  • 19.
    First Export Orderin 2001. • Story of Wood Cutter. • Same Product • Same Business An Idea can make difference Same College, Same Teacher & Same Students, You need to go out seek more information.
  • 20.
  • 21.
    Exports in 50+Countries
  • 22.
    258 Countries inWorld • 208 Countries yet to be reached.
  • 23.
    Z to A •Zambia to America.
  • 24.
    Export led Growth 0 500 1000 1500 2000 250098 99 2000 1 2 3 4 5 6 7 8 9 10 11 12 13 Export Domestic ExportsDomestic
  • 25.
    Transformation by Export. •Export As tool of transformation. Not just higher profit. • It transformed our Attitude and our Organization.
  • 26.
    Before Exports Started. •Limited Market • Local Customers • Customer could not absorb Technology • Profits very low • Credit Market with lot of bad debts • Competition form Delhi & Ahemdabad • Market Could not absorb Excise & Taxes
  • 27.
    After Exports Started. •Asia 550 • North America 425 • Europe 390 • Australia 200 Growth Areas Africa & Middle East
  • 28.
    Demanding Customers. • FirstTravelling Furnace – demanded by Saudi Customer. • First PLC machine with touch screen- demand by France Customer. Handing Over Machine to Mr. Delamare by Our Mr. Naveed Ahmed Never Say “No” attitude
  • 29.
    Technology Up-Gradation. • PLCbased machines. • Touch Screen based HMI • Software maintenance and update by Remote Diagnostics Started Matching International Competition
  • 30.
    Expanded Product Range •Development based on Customer’s need. • Customers Participation in development. Complete Range from 500 to 30000 lit. 24 Models
  • 31.
    Handsome Profits. • Profitsincreased from Exports. • Profits increased from Domestic Business. • Could allocated Large amounts for R&D and new machine development. • Could invest in Marketing. • Invested in Manufacturing Infrastructure
  • 32.
    Motivated Team. • Nothingmotivates more that foreign tour. • Work with pride. • Earn $ Pay $. • Profit Sharing Incentive Scheme. • Bright Future. • Flexible Hrs. • Child Education Scheme.
  • 33.
    Advantage India • LowCost Engineering. • Low Cost Manpower. • Low Cost Erection & Commissioning. • Free of Cost Plant Engineering. • Trained Manpower Supply. • Low cost after Sales Support. • Better reputation than Chinese. • Very Large Population Working Abroad.
  • 34.
  • 35.
  • 36.
    Myth about Exports •Not my cup of tea, too small to export. • I do not have exportable product or service. • I need very high quality product and state of art manufacturing technology. • I need to be fluent with English. • Export is too risky. • I am too busy serving local market. • Market Development Expenses are too high.
  • 37.
    Conclusion • Our Forefathers were expert in field of International business. • We have to discover re-learn this attitude
  • 38.
  • 39.