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This 1,200+ word essay applies a literary criticism to Sheridan
Le Fanu's Carmilla in order to arrive to an
analytical/interpretive thesis statement.
Three properly cited secondary sources and a primary source
(Carmillaitself) must be used in the essay. This is an MLA
essay which will require a works cited page.
The sources must be academic. I
recommend JSTOR or Academic Search Complete, both
available by going to the Courses tab on your Atlas page and
clicking "Search the Library." From there, click "Databases A-
Z," and then scroll down until you see Academic Search
Complete and JSTOR.
A list of available literary criticisms can be found here:
https://owl.english.purdue.edu/owl/resource/722/01/ and in the
Week 6 link.
As a heads up, the following sources are banned: Wikipedia,
The Purdue Owl (the website linked above), SparkNotes,
CliffNotes, Shmoop.
Outline :
How to find reliable sources for your essay?
Google Scholar (scholar.google.com) can also be a great way to
find reliable sources.
If everything else fails, then consider DuckDuckGo or Google;
however, these search engines include a variety of unreliable
sources. As a note, .org is not a surefire extension. The only
extensions which can almost always be considered reliable are
.edu and .gov. If they are .com, org, .net, or anything else, then
consider the author. Are they an English professor, historian,
psychiatrist, or some other specialist in their field? If so, it
might be a reliable source.
Alright, for this discussion, create an outline for your
Argumentative Literary Research Essay and include two outside
sources.
Example Thesis Statements and Mini-Outlines for guidance
(these are not to be copied as the student's own thesis statement,
although they may be similar):
Feminist Criticism:
Thesis: While Sheridan Le Fanu's Carmilla shows the strength
of a relationship free from masculine influence, it ultimately
concludes that the destructive nature of the patriarchy will
eventually crush any attempt at female agency.
Ideas for Body Paragraphs:
- Discuss the blossoming of Laura and Carmilla's relationship
along with its successes.
- Note how male roles are introduced to quash the female-
centric bond (doctor, general, etc.).
- Mention how the story is concluded as a success--from the
perspective of the narrator--when the female bond is destroyed
by the men killing Carmilla.
Gender/Queer Theory
Thesis: Because Carmilla shows masculine traits, therefore
stepping outside of gender normativeness, Sheridan Le Fanu's
work casts her in a villainous light, ultimately punishing her
while celebrating and rewarding Laura, who presents
traditionally feminine attributes considered appropriate in that
time period.
- Provide examples of how Carmilla defies traditional gender
roles. Include a secondary source on gender/queer theory
explaining gender binaries.
- Explain how she's eventually seen as an outcast and punished
for her acting outside of expectation. Include a secondary
source on how those which go outside of their designated
gender roles in literature are punished.
- Show how Laura embodies the acceptable gender role of the
time. Show how she is rewarded for this by the work.
Monomyth
Thesis: In Sheridan Le Fanu's Carmilla, Laura successfully
embarks on the hero's journey as represented by the Monomyth
by being called to adventure with Carmilla's arrival, beginning
her own transformation via vampirism, approaching the abyss of
death and rebirth, and ultimately returning to her original
status.
- Show the change in Laura's life as she moves into the
unknown. Briefly explain the beginning of the hero's journey.
Quote Hero with a Thousand Faces.
- Illustrate how Laura enters challenges and temptations,
providing examples from the book about how Carmilla attempts
to seduce her.
- Show how Laura enters the death and rebirth phase of her
journey along with her return, providing examples from the text
and explaining how they relate back to the hero's journey. Bring
in another source on the Monomyth.
The Store Fundamentals of Carrefour and Tesco
Nelson Romero
Florida Southwestern State College
Michael Engdahl
MAR3232
1
THE STORE DESIGN
The image of a store is everything since it is what that attracts
customers (Rothaermel, 2015).
For any retailer, the store is its strongest competitive advantage
(Rothaermel, 2015).
Carrefour and Tesco have put so much effort into designing
their stores.
The parking lots of the two stores are spacious and have
exemplary layouts.
The stores are clean and everything is well arranged
The image of a store is everything since it is what that attracts
customers.
For any retailer, the store is its strongest competitive advantage
Carrefour and Tesco have put so much effort into designing
their stores.
The parking lots of the two stores are spacious and have
exemplary layouts.
The stores are clean and everything is well arranged
2
CUSTOMER SERVICE
The layout for Carrefour is impressive since every product is
matched with a theme color.
Tesco applies a sensible theme whereby everything is easy to
find for the customer.
The staff for Carrefour and Tesco are neat and have matching
uniforms.
The customer is paramount for both Carrefour and Tesco.
The customers for Carrefour and Tesco are well treated and
respected as they are paramount to the respective businesses.
The layout for Carrefour is impressive since every product is
matched with a theme colour.
Tesco applies a sensible theme whereby everything is easy to
find for the customer.
The staff for Carrefour and Tesco are neat and have matching
uniforms.
The customer is paramount for both Carrefour and Tesco.
The customers for Carrefour and Tesco are well treated and
respected as they are paramount to the respective businesses.
3
THE INVENTORY
Tesco has shorter lines but the store appears to be understocked.
Since the Tesco store is understocked, the retailer cannot
adequately cater to customer demand.
Carrefour is well stocked but the brand selection is limited.
Carrefour appears to stock goods only for a limited number of
suppliers.
Tesco has shorter lines but the store appears to be understocked.
Since the Tesco store is understocked, the retailer cannot
adequately cater to customer demand.
Carrefour is well stocked but the brand selection is limited.
Carrefour appears to stock goods only for a limited number of
suppliers.
4
OVERALL IMPRESSION
Carrefour has long waiting lines since the store appears to be
under staffed.
Tesco has quick and efficient service as the store is well
staffed.
The long waiting lines in Carrefour leads to customer
frustration.
The biggest drawback of Carrefour and Tesco is that both stores
do not have variety.
The strongest point of Carrefour and Tesco is that they offer
value and excellent customer service.
Carrefour has long waiting lines since the store appears to be
under staffed.
Tesco has quick and efficient service as the store is well
staffed.
The long waiting lines in Carrefour leads to customer
frustration.
The biggest drawback of Carrefour and Tesco is that both stores
do not have variety.
The strongest point of Carrefour and Tesco is that they offer
value and excellent customer service.
5
REFERENCES
Rothaermel, T. (2015)Strategic management. New York, NY:
McGraw-Hill.
Forecasting Staff Needs for Carrefour and Tesco
Nelson Romero
Florida Southwestern state college
Michael engdahl
Mar3232
Importance of Forecasting Staff Needs
Remaining competitive in the retail sector is an important and
difficult endeavor.
Progressive retailers are always seeking ways within their
enterprises where they can reduce costs and increase sales.
Retailers like Carrefour and Tesco have to ensure they have the
optimal staff levels.
The optimal staff level ensures they maximize sales
(Rothaermel, 2015).
Achieving the optimal staff levels needs highly accurate
forecasts.
Remaining competitive in the retail sector is an important and
difficult endeavor. To that extent, progressive retailers are
always seeking ways within their enterprises where they can
reduce costs and increase sales (Rothaermel, 2015). Retailers
like Carrefour and Tesco have to ensure they have the optimal
staff levels. The optimal staff level ensures they maximize
sales. Achieving the optimal staff levels needs highly accurate
forecasts.
2
Staffing Tools
Most methods available today do not consider the discrete
challenges faced by Carrefour and Tesco in managing their
workforce.
The tools do not provide the needed store visibility that
facilitates optimization for Carrefour and Tesco.
Carrefour and Tesco can overcome the shortcoming of
forecasting by using comprehensive and advanced solutions.
The comprehensive and advanced solutions account for each
variable impacting labor demand, like employee needs, labor
rules, and historical traffic (Rothaermel, 2015)..
Most methods available today do not consider the discrete
challenges faced by Carrefour and Tesco in managing their
workforce. More importantly, the tools do not provide the
needed store visibility that facilitates optimization for Carrefour
and Tesco. Carrefour and Tesco can overcome the shortcoming
of forecasting by using comprehensive and advanced solutions.
The comprehensive and advanced solutions account for each
variable impacting labor demand, like employee needs, labor
rules, and historical traffic (Rothaermel, 2015).
3
Key Customer Demand Indicators
It is important that Carrefour and Tesco comprehend crucial
consumer demand indicators, like store traffic, item sale
amounts, and number of units sold.
The behavior of key customer indicators should be observed in
the short run and long run (Rothaermel, 2015)..
Short term demand forecasts are utilized plan and deploy store
operation each day.
Long-term forecasts are critical for strategic planning.
It is important that Carrefour and Tesco comprehend crucial
consumer demand indicators, like store traffic, item sale
amounts, and number of units sold. The behavior of key
customer indicators should be observed in the short run and
long run (Rothaermel, 2015). . Short term demand forecasts are
utilized plan and deploy store operation each day, while long-
term forecasts are critical for strategic planning.
4
Optimized Mathematical Forecasting
Carrefour and Tesco need a scientific and methodical method
for both short-and long-term forecasts.
The scientific and methodical method can examine the key
customer demand indicators.
Carrefour and Tesco can use optimized mathematical
forecasting to illustrate customer demand for staff planning.
(Rothaermel, 2015).
Optimized mathematical forecasting uses intricate, multi-
variable mathematical examination of historical demand to
predict future staffing needs.
Carrefour and Tesco need a scientific and methodical method
for both short-and long-term forecasts. The scientific and
methodical method can examine the key customer demand
indicators. Carrefour and Tesco can use optimized mathematical
forecasting to illustrate customer demand for staff planning
(Rothaermel, 2015). Optimized mathematical forecasting uses
intricate, multi-variable mathematical examination of historical
demand to predict future staffing needs.
5
References
Rothaermel, T. (2015)Strategic management. New York, NY:
McGraw-Hill.
MLA Essay Rubric and Checklist
Professor Tullis
Organization – 20 points
One of the major strengths in MLA is that it organizes your
thoughts into clear positions and sections which will allow the
reader to easily follow along. When someone reads an essay,
they begin with preconceived notions of what to expect in the
flow of the work. Having an essay out of order is a lot like
telling a joke punch line first.
Organization Checklist:
__ – Is the thesis statement the last sentence of the first
paragraph? Does it show up again (reworded) as the first
sentence of the conclusion?
__ – Is your evidence always followed by an explanation about
its relevance to the argument or interpretation?
__ – Do the body paragraphs contain topic sentences which let
the reader know what each paragraph will be about? These
usually appear as the first or second sentence.
__ – Does the essay contain an introduction, body paragraphs,
and a conclusion?
__ – Does the essay contain proper MLA formatting at the top
of the page? If you're not sure, please check the template, which
was uploaded at the beginning of the semester on Blackboard, to
make sure everything looks right.
__ – Does the essay include parenthetical citation and a works
cited page if needed?
Tone and Audience – 20 points
Whether one is writing a text to a friend or a cover letter for a
job interview, understanding the audience could mean the
difference between fitting in or making a complete fool of
oneself. For example, showing up to a buddy's house for a late
night gaming binge dressed in a tuxedo shows a
misunderstanding of the mood. Similarly, appearing at a job
interview in a tuxedo t-shirt probably isn't going to impress the
hiring committee.
Academic essays are formal, analytical, and often
argumentative. The writing must be professional and confident
to achieve these goals.
Tone and Audience Checklist:
__ – Does the essay avoidfirst person (e.g. I, we, our)?
__ – Does the essay avoid second person language like “you?”
__ – Does the essay make sure to avoid contractions (e.g. isn't,
don't, ain't)?
__ – Does the writing omit weak words like “stuff,” “things,”
and so on?
__ – Does the essay read confidently by avoiding unsure phrases
such as “it seems” and “it appears” unless the language must be
used due to the demands of logic?
__ – Does the title hook the reader's interest while providing an
idea of what the essay will be about?
Writing Mechanics –30 points
Grammar is extremely important. As a pianist, I like to compare
grammar to music theory. Most people passively enjoy the
benefits of music theory and grammar in their lives because
both function as the building blocks of music and literature. For
example, it's easy for one to tell when a friend is singing out of
key even if he or she doesn't know how music is constructed.
Fortunately, most of us can go our whole lives without ever
having to compose a song—that's not the case with writing.
Writing Mechanics Checklist:
__ – Does the work effectively use commas?
__ – Does the writing avoid sentence fragments?
__ – Does the essay correctly separate complete thoughts in
order to avoid run-on sentences and comma splices?
__ – Do the subjects agree with the verbs? (e.g. “My dog like
food!” contains a subject-verb disagreement.)
__ – Are sentences and words varied and not repetitive? (For
example, I went to the bank. I then went to the store. I bought a
toy at the store. I like the toy. I like toys.)
__ – Do the sentences read organically?
__ – Are in-text citations properly provided and secondary
sources quoted?
__ – Does the essay use active language and limit passive
voice?
Analysis, Argument, and Logic – 30 points
Essays have a single purpose: support their thesis. All of the
essays in this course are built around interpretations
(argumentative) and arguments (definitely argumentative).
Much of our lives are built around thesis statements and
defending them. For a car salesman, the thesis statement is,
whether stated or not, “You want to buy this car.” In a job
interview, the thesis statement of the candidate is “You should
hire me.” What decides whether the car is sold or the job is
offered boils down to how the evidence is presented and
logically explained in support of the argument.
Analysis, Argument, and Logic Checklist:
__ – Does the essay present sound and relevant evidence to
support the thesis?
__ – Does the writing explain how the evidence supports the
thesis?
__ – Does the argument avoid logical fallacies?
__ – Is an opposing viewpoint presented in a fair light and
addressed by the essay?
__ – Does the essay integrate primary and/or secondary sources
to successfully support the argument?
__ – Is the thesis statement assertive and argumentative?
__ – Do the introduction and conclusion paragraphs successfully
bring the reader toward the thesis and then guide him or her
back out again at the end of the essay?
Thesis Statement – Invaluable
The pieces in chess are given point values in order to represent
their importance in the game. Pawns are valued at one point
because they are the least powerful. Knights and bishops rank a
little higher at three points, and the rook stands strong with
five. The queen, the most powerful piece on the board, holds the
value of nine points—triple that of knights and bishops.
However, how does chess apply value to the king? The answer
is simple: he is invaluable. The purpose of chess is to
checkmate the king. Despite being a slow and limited piece, the
king goes beyond rank because the pieces exist to protect him.
Similarly, all of the content in an essay serves the thesis. If an
essay does not have a thesis, all is lost. Regardless of any of the
previously mentioned points throughout this rubric, an essay
without a discernible thesis statement will automatically receive
a failing grade.
Thesis Statement Checklist:
__ – Does the thesis statement appear as the last sentence of the
introduction and again (reworded) as the first sentence of the
conclusion?
__ – Is the thesis argumentative? Could one write a thesis
arguing the opposite position?
__ – Is the thesis free of typos and other writing errors?
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  • 1. This 1,200+ word essay applies a literary criticism to Sheridan Le Fanu's Carmilla in order to arrive to an analytical/interpretive thesis statement. Three properly cited secondary sources and a primary source (Carmillaitself) must be used in the essay. This is an MLA essay which will require a works cited page. The sources must be academic. I recommend JSTOR or Academic Search Complete, both available by going to the Courses tab on your Atlas page and clicking "Search the Library." From there, click "Databases A- Z," and then scroll down until you see Academic Search Complete and JSTOR. A list of available literary criticisms can be found here: https://owl.english.purdue.edu/owl/resource/722/01/ and in the Week 6 link. As a heads up, the following sources are banned: Wikipedia, The Purdue Owl (the website linked above), SparkNotes, CliffNotes, Shmoop. Outline : How to find reliable sources for your essay? Google Scholar (scholar.google.com) can also be a great way to find reliable sources. If everything else fails, then consider DuckDuckGo or Google; however, these search engines include a variety of unreliable
  • 2. sources. As a note, .org is not a surefire extension. The only extensions which can almost always be considered reliable are .edu and .gov. If they are .com, org, .net, or anything else, then consider the author. Are they an English professor, historian, psychiatrist, or some other specialist in their field? If so, it might be a reliable source. Alright, for this discussion, create an outline for your Argumentative Literary Research Essay and include two outside sources. Example Thesis Statements and Mini-Outlines for guidance (these are not to be copied as the student's own thesis statement, although they may be similar): Feminist Criticism: Thesis: While Sheridan Le Fanu's Carmilla shows the strength of a relationship free from masculine influence, it ultimately concludes that the destructive nature of the patriarchy will eventually crush any attempt at female agency. Ideas for Body Paragraphs: - Discuss the blossoming of Laura and Carmilla's relationship along with its successes. - Note how male roles are introduced to quash the female- centric bond (doctor, general, etc.). - Mention how the story is concluded as a success--from the perspective of the narrator--when the female bond is destroyed by the men killing Carmilla. Gender/Queer Theory
  • 3. Thesis: Because Carmilla shows masculine traits, therefore stepping outside of gender normativeness, Sheridan Le Fanu's work casts her in a villainous light, ultimately punishing her while celebrating and rewarding Laura, who presents traditionally feminine attributes considered appropriate in that time period. - Provide examples of how Carmilla defies traditional gender roles. Include a secondary source on gender/queer theory explaining gender binaries. - Explain how she's eventually seen as an outcast and punished for her acting outside of expectation. Include a secondary source on how those which go outside of their designated gender roles in literature are punished. - Show how Laura embodies the acceptable gender role of the time. Show how she is rewarded for this by the work. Monomyth Thesis: In Sheridan Le Fanu's Carmilla, Laura successfully embarks on the hero's journey as represented by the Monomyth by being called to adventure with Carmilla's arrival, beginning her own transformation via vampirism, approaching the abyss of death and rebirth, and ultimately returning to her original status. - Show the change in Laura's life as she moves into the unknown. Briefly explain the beginning of the hero's journey. Quote Hero with a Thousand Faces. - Illustrate how Laura enters challenges and temptations, providing examples from the book about how Carmilla attempts to seduce her.
  • 4. - Show how Laura enters the death and rebirth phase of her journey along with her return, providing examples from the text and explaining how they relate back to the hero's journey. Bring in another source on the Monomyth. The Store Fundamentals of Carrefour and Tesco Nelson Romero Florida Southwestern State College Michael Engdahl MAR3232 1 THE STORE DESIGN The image of a store is everything since it is what that attracts customers (Rothaermel, 2015). For any retailer, the store is its strongest competitive advantage (Rothaermel, 2015). Carrefour and Tesco have put so much effort into designing their stores. The parking lots of the two stores are spacious and have exemplary layouts. The stores are clean and everything is well arranged The image of a store is everything since it is what that attracts customers. For any retailer, the store is its strongest competitive advantage Carrefour and Tesco have put so much effort into designing
  • 5. their stores. The parking lots of the two stores are spacious and have exemplary layouts. The stores are clean and everything is well arranged 2 CUSTOMER SERVICE The layout for Carrefour is impressive since every product is matched with a theme color. Tesco applies a sensible theme whereby everything is easy to find for the customer. The staff for Carrefour and Tesco are neat and have matching uniforms. The customer is paramount for both Carrefour and Tesco. The customers for Carrefour and Tesco are well treated and respected as they are paramount to the respective businesses. The layout for Carrefour is impressive since every product is matched with a theme colour. Tesco applies a sensible theme whereby everything is easy to find for the customer. The staff for Carrefour and Tesco are neat and have matching uniforms. The customer is paramount for both Carrefour and Tesco. The customers for Carrefour and Tesco are well treated and respected as they are paramount to the respective businesses. 3 THE INVENTORY Tesco has shorter lines but the store appears to be understocked. Since the Tesco store is understocked, the retailer cannot adequately cater to customer demand. Carrefour is well stocked but the brand selection is limited.
  • 6. Carrefour appears to stock goods only for a limited number of suppliers. Tesco has shorter lines but the store appears to be understocked. Since the Tesco store is understocked, the retailer cannot adequately cater to customer demand. Carrefour is well stocked but the brand selection is limited. Carrefour appears to stock goods only for a limited number of suppliers. 4 OVERALL IMPRESSION Carrefour has long waiting lines since the store appears to be under staffed. Tesco has quick and efficient service as the store is well staffed. The long waiting lines in Carrefour leads to customer frustration. The biggest drawback of Carrefour and Tesco is that both stores do not have variety. The strongest point of Carrefour and Tesco is that they offer value and excellent customer service. Carrefour has long waiting lines since the store appears to be under staffed. Tesco has quick and efficient service as the store is well staffed. The long waiting lines in Carrefour leads to customer frustration. The biggest drawback of Carrefour and Tesco is that both stores
  • 7. do not have variety. The strongest point of Carrefour and Tesco is that they offer value and excellent customer service. 5 REFERENCES Rothaermel, T. (2015)Strategic management. New York, NY: McGraw-Hill. Forecasting Staff Needs for Carrefour and Tesco Nelson Romero Florida Southwestern state college Michael engdahl Mar3232 Importance of Forecasting Staff Needs Remaining competitive in the retail sector is an important and difficult endeavor. Progressive retailers are always seeking ways within their enterprises where they can reduce costs and increase sales. Retailers like Carrefour and Tesco have to ensure they have the optimal staff levels. The optimal staff level ensures they maximize sales (Rothaermel, 2015). Achieving the optimal staff levels needs highly accurate forecasts.
  • 8. Remaining competitive in the retail sector is an important and difficult endeavor. To that extent, progressive retailers are always seeking ways within their enterprises where they can reduce costs and increase sales (Rothaermel, 2015). Retailers like Carrefour and Tesco have to ensure they have the optimal staff levels. The optimal staff level ensures they maximize sales. Achieving the optimal staff levels needs highly accurate forecasts. 2 Staffing Tools Most methods available today do not consider the discrete challenges faced by Carrefour and Tesco in managing their workforce. The tools do not provide the needed store visibility that facilitates optimization for Carrefour and Tesco. Carrefour and Tesco can overcome the shortcoming of forecasting by using comprehensive and advanced solutions. The comprehensive and advanced solutions account for each variable impacting labor demand, like employee needs, labor rules, and historical traffic (Rothaermel, 2015).. Most methods available today do not consider the discrete challenges faced by Carrefour and Tesco in managing their workforce. More importantly, the tools do not provide the needed store visibility that facilitates optimization for Carrefour and Tesco. Carrefour and Tesco can overcome the shortcoming of forecasting by using comprehensive and advanced solutions. The comprehensive and advanced solutions account for each variable impacting labor demand, like employee needs, labor rules, and historical traffic (Rothaermel, 2015).
  • 9. 3 Key Customer Demand Indicators It is important that Carrefour and Tesco comprehend crucial consumer demand indicators, like store traffic, item sale amounts, and number of units sold. The behavior of key customer indicators should be observed in the short run and long run (Rothaermel, 2015).. Short term demand forecasts are utilized plan and deploy store operation each day. Long-term forecasts are critical for strategic planning. It is important that Carrefour and Tesco comprehend crucial consumer demand indicators, like store traffic, item sale amounts, and number of units sold. The behavior of key customer indicators should be observed in the short run and long run (Rothaermel, 2015). . Short term demand forecasts are utilized plan and deploy store operation each day, while long- term forecasts are critical for strategic planning. 4 Optimized Mathematical Forecasting Carrefour and Tesco need a scientific and methodical method for both short-and long-term forecasts. The scientific and methodical method can examine the key customer demand indicators. Carrefour and Tesco can use optimized mathematical forecasting to illustrate customer demand for staff planning. (Rothaermel, 2015). Optimized mathematical forecasting uses intricate, multi- variable mathematical examination of historical demand to predict future staffing needs.
  • 10. Carrefour and Tesco need a scientific and methodical method for both short-and long-term forecasts. The scientific and methodical method can examine the key customer demand indicators. Carrefour and Tesco can use optimized mathematical forecasting to illustrate customer demand for staff planning (Rothaermel, 2015). Optimized mathematical forecasting uses intricate, multi-variable mathematical examination of historical demand to predict future staffing needs. 5 References Rothaermel, T. (2015)Strategic management. New York, NY: McGraw-Hill. MLA Essay Rubric and Checklist Professor Tullis Organization – 20 points One of the major strengths in MLA is that it organizes your thoughts into clear positions and sections which will allow the reader to easily follow along. When someone reads an essay, they begin with preconceived notions of what to expect in the flow of the work. Having an essay out of order is a lot like telling a joke punch line first. Organization Checklist:
  • 11. __ – Is the thesis statement the last sentence of the first paragraph? Does it show up again (reworded) as the first sentence of the conclusion? __ – Is your evidence always followed by an explanation about its relevance to the argument or interpretation? __ – Do the body paragraphs contain topic sentences which let the reader know what each paragraph will be about? These usually appear as the first or second sentence. __ – Does the essay contain an introduction, body paragraphs, and a conclusion? __ – Does the essay contain proper MLA formatting at the top of the page? If you're not sure, please check the template, which was uploaded at the beginning of the semester on Blackboard, to make sure everything looks right. __ – Does the essay include parenthetical citation and a works cited page if needed? Tone and Audience – 20 points
  • 12. Whether one is writing a text to a friend or a cover letter for a job interview, understanding the audience could mean the difference between fitting in or making a complete fool of oneself. For example, showing up to a buddy's house for a late night gaming binge dressed in a tuxedo shows a misunderstanding of the mood. Similarly, appearing at a job interview in a tuxedo t-shirt probably isn't going to impress the hiring committee. Academic essays are formal, analytical, and often argumentative. The writing must be professional and confident to achieve these goals. Tone and Audience Checklist: __ – Does the essay avoidfirst person (e.g. I, we, our)? __ – Does the essay avoid second person language like “you?” __ – Does the essay make sure to avoid contractions (e.g. isn't, don't, ain't)? __ – Does the writing omit weak words like “stuff,” “things,” and so on? __ – Does the essay read confidently by avoiding unsure phrases such as “it seems” and “it appears” unless the language must be used due to the demands of logic? __ – Does the title hook the reader's interest while providing an idea of what the essay will be about?
  • 13. Writing Mechanics –30 points Grammar is extremely important. As a pianist, I like to compare grammar to music theory. Most people passively enjoy the benefits of music theory and grammar in their lives because both function as the building blocks of music and literature. For example, it's easy for one to tell when a friend is singing out of key even if he or she doesn't know how music is constructed. Fortunately, most of us can go our whole lives without ever having to compose a song—that's not the case with writing. Writing Mechanics Checklist: __ – Does the work effectively use commas? __ – Does the writing avoid sentence fragments?
  • 14. __ – Does the essay correctly separate complete thoughts in order to avoid run-on sentences and comma splices? __ – Do the subjects agree with the verbs? (e.g. “My dog like food!” contains a subject-verb disagreement.) __ – Are sentences and words varied and not repetitive? (For example, I went to the bank. I then went to the store. I bought a toy at the store. I like the toy. I like toys.) __ – Do the sentences read organically? __ – Are in-text citations properly provided and secondary sources quoted? __ – Does the essay use active language and limit passive voice?
  • 15. Analysis, Argument, and Logic – 30 points Essays have a single purpose: support their thesis. All of the essays in this course are built around interpretations (argumentative) and arguments (definitely argumentative). Much of our lives are built around thesis statements and defending them. For a car salesman, the thesis statement is, whether stated or not, “You want to buy this car.” In a job interview, the thesis statement of the candidate is “You should hire me.” What decides whether the car is sold or the job is offered boils down to how the evidence is presented and logically explained in support of the argument. Analysis, Argument, and Logic Checklist: __ – Does the essay present sound and relevant evidence to support the thesis? __ – Does the writing explain how the evidence supports the thesis? __ – Does the argument avoid logical fallacies? __ – Is an opposing viewpoint presented in a fair light and addressed by the essay? __ – Does the essay integrate primary and/or secondary sources to successfully support the argument? __ – Is the thesis statement assertive and argumentative? __ – Do the introduction and conclusion paragraphs successfully bring the reader toward the thesis and then guide him or her back out again at the end of the essay?
  • 16. Thesis Statement – Invaluable The pieces in chess are given point values in order to represent their importance in the game. Pawns are valued at one point because they are the least powerful. Knights and bishops rank a little higher at three points, and the rook stands strong with five. The queen, the most powerful piece on the board, holds the value of nine points—triple that of knights and bishops. However, how does chess apply value to the king? The answer is simple: he is invaluable. The purpose of chess is to checkmate the king. Despite being a slow and limited piece, the king goes beyond rank because the pieces exist to protect him. Similarly, all of the content in an essay serves the thesis. If an
  • 17. essay does not have a thesis, all is lost. Regardless of any of the previously mentioned points throughout this rubric, an essay without a discernible thesis statement will automatically receive a failing grade. Thesis Statement Checklist: __ – Does the thesis statement appear as the last sentence of the introduction and again (reworded) as the first sentence of the conclusion? __ – Is the thesis argumentative? Could one write a thesis arguing the opposite position? __ – Is the thesis free of typos and other writing errors?