Madura Fashion & Lifestyle (MFL) is a leading Indian fashion company established in 1988 that owns several major clothing brands; it has expanded to over 1,300 stores nationally and sources from factories adhering to labor compliance standards. MFL aims to satisfy Indian consumer needs across price points and occasions through its portfolio of brands spanning luxury to affordable segments. After being acquired by Aditya Birla Group in 1999, MFL has grown to become the largest men's apparel retailer in India.

1. My obsession is with uncompromising
craftsmanship and perfection
Louis Philippe

2. The world keeps evolving and I am always
sophisticated , trendy and / or distinctive
as different occasions demand.’’
VAN HEUSEN

3. “My confidence and my attitude is my own Its
my world and its my way of doing things”
Allen Solly

4. “I will always provide a wide range of men’s
fashion apparel and the best advice and service
to ensure you get real value from us”.
Planet Fashion

5. “My ambitions are anchored in the self belief
that I can dream big in India and make it”.
Peter England

6. “I am aware of what’s happening around
me and I create and make my own
fashion without costing the earth”.
People

8. 1988 - Madura
Garments was
established as
Apparel Division
of Madura Coats
Limited in
Bangalore
1990 -
Launched
Van Heusen
– the power
of Dressing
1989 -
Launched Louis
Philippe – the
first National
Apparel Brand
in India
1993 -
Launched
Allen Solly –
Unconvention
al , Friday
Dressing
1988 2013
1997 -
Launched
Peter
England –
Value for
Money
2001 -
Launched
Planet
Fashion
2001-02
Acquired by
Aditya Birla
Group in from
Madura Coats
vyella pic
2005 -
Launche
d
ESPRIT
2007-08
Launche
d PEOPLE
2010 - MG re
christened as
“Madura
Fashion &
Lifestyle”
2007 - Textiles &
Apparel’ Business
Director’s Office
formed towards
consolidating the
domestic ‘T& A
business ( MG,JST &
GBTL ) of ABG

9. Brand
Louis
Philippe
Peter
England
Planet
fashion
Allen
solly
Van
Heusen
People
The
collective
Company name
Madura fashion and lifestyle

10. Madura Fashion & Lifestyle’s vision is to
passionately satisfy the Indian
consumer’s needs in fashion , style and
value , across wearing occasions, in
apparels and accessories trends and
creating markets with the ultimate
purpose of delivering superior value to
all stakeholders.

11.  Integrity
 Commitment
 Passion
 Seamlessness
 Speed

12. Company Name: Madura fashion & Lifestyle
Type: private Ltd.
Industry: Garments
Brands : Lp,Vh,As,Pf,Pe,P,Tc
Franchise Stores : 700
Multi brand Outlet : 2000
Founded: 1988
Head Quarter: Bangalore
India. Key people: Mr. Ashish Dikshit (CEO)
Website: http://www.madurafnl.com

13.  Established in 1988 by Madura coats
ltd , MFL has its origins in the
erstwhile coats viyella pic, Europe’s
largest clothing supplier
 1999, Aditya Birla co, acquired
Madura fashion & Lifestyle to
become the undisputed leader in the
readymade men’s industry in India

14.  ABL ltd us$3.5billion diversified conglomerate and the plat form that has launched many
new business for India's premier business house.
 ABL has a portfolio manufacturing as well as service sector business its umbrella ranging
from textile to financial service.
 The razor sharp focus on each business has made it a leading player in most segments,
including viscose filament yarn, carbon black, branded garments , agriculture business
textiles and insulators
 The razor sharp focus on each business has made it a leading player in most segments,
including viscose flout yarn, carbon black, branded garments, agriculture business textiles
and insulators.
 ABL ltd ,through its subsidiaries and joint ventures, has made successful forays into life
insurance, telecom, BPO,IT service, Asset mgmt & financial service. provided by an
intellectual capital of over 50,000employees and on mix revenue and profit stream. The co
is in a strong position to invest in high growth business to maximize long-term share
holder gains

15.  MFL is the one of the fastest growing company. It is the leading player in the retail
market.
 The companies' brand portfolio includes product line that range from affordable and
mass market to luxurious high end style and cater of every age group , from children &
youth to man &women
 MFL reaches its discerning customer through an exclusive network comparison more
than 1,300 stores , covering 1.5 million Sq feet of retail space, and it present in more
than 2,000 premium multi brand stores and 100 departmental stores
 The collective offers a unique blend of global fashion , international trends and
innovative customer services to customer in Bangalore, Mumbai , Delhi, Delhi NCR ,
Chandigarh & Pune
 Planet fashion the multi brand ,apparel retailing arm of Madura Fashion & Lifestyle,
housing the companies' in house and other brands, is the largest chain of stores of its
kind in India

16.  MFL marked the foray into luxury mono brand business in India by launching the
quintessential British men’s luxury clothing and accessories brand hacked
London through a joint venture with the UK firm
 Recently company launched Trendim.com
 Innovative design & MFL has 9001-2000 accreditation with periodic internal
audits
 MFL is an IT and web enabled organization, They used ERP & SAP system
 MFL is a global supplier for premium international brand such a E-spirit ‘S’
Oliver, MONOPRIX
 MFL sources only from factories that are complaint with the factory Act, and each
factory is independently audited by the international textile service (ITS) and
societies generate surveillance (SGS) for international clients such as LP, marks &
Spencer and VH

17. Segments
Cotton
Terylene,
Rayon, pearl
Chemicals
Leather
Garments
AccessoriesClothing's

18.  Shirts
 Trouser’s
 Denims
 Suits
 T-shirt’s
 Ladies wear
 Pocket square
 Tie
 Shoe
 Belt
 Wallets
 Bags
 Cufflinks
Garments Accessories

19. AHISH DIKSHIT
CEO, Madura f&L
KUMAR MANGALA
BIRLA , ABL-
chairman
PRANAB BARUA
Business director,
Apparel retail
 Puneet kumar,vice president
 Sarthak Raychaudhuri, Head
 Vikas Agarwal
 Mohana Sundaram
 Dr Naresh Tyagi, Head
 R Parthasarathy, Head
 Lal Sudhakaram, Head
– Sales Operations
- Human Resources
- Head, Commercial
- Head, controller
- Product development & Quality Assurance
- Retail Business Development
- Manufacturing, Madura Clothing

20.  MFL have manufacturing facility . Accessories they adopt other vendor Industry.
 Raw materials : The core collection garments using raw-materials in India. Other’s
are imported.
 ISO 9001 certified
 ISO27001certification : the certification covers all its factories, warehouse and
regional & corporate office across all countries.
 Ware houses and Manufacturing are in two place Bangalore & Gujarat.

21.  Online marketing for customer: MFL online marketing
system is helping the company in lot of ways, providing all
the necessary information to the customer. It is an unique
way of promotion
 Foreword integration
 Discount/point Card

22. RECRUITMENT
 Lera test: written exam
 Group discussion (GD)
 Interview
 Training: 1 week training program

23.  Billing Method using SHOPPER
 Grooming
 Appraisal for rating system

24. Wear occasion Brands Wear occasion Brands
• Louis Philippe
& Van heusen
• Zodiac
• Park Avenue
• Arrow
• Blackberry
• Tommy
Hilfiger
• Jacken Jones
• Zara
• Mango
• Promod
• Calvin Kevin
• Diesel
• Peter England • John Players
• Belmonte
• Genesis-
Basics
• Turtle
• John Miller
• denizen

25. Wear occasion Brands Wear occasion Brands
• Allen Solly • Provogue
• Levis
• Wills
Lifestyle
• Color Plus
• U.Spolo
• Benetton
• Parx
• Catmoss
• Gini& Johny
• Lilliout
• Espirit • Tommy
Hilfiger
• Jackn Jones
• Zara
• Mango
• Promod
• Calvin Klein
• Diesel

26.  SOP procedures to enhance and standardize store
operations
 Consumer feedback and complaint processes to capture
consumer opinion and closely engage with the consumer.
 Store engagement processes to effectively manage store
staff recruitments, training, evaluation and reward
mechanisms.
 A franchisee framework to enhance the quality of
relationship with franchisees

27.  A Brand Retail identity guide to express and standardize
the brand point of view in terms of looks and ambience in
retail.
 A Mystery Shopper Programme to monitor the level of
adoption of the above initiatives at store and identity areas
of improvement.

28.  Helping Vidya write: MFL spread across
different offices and manufacturing
locations, raised funds and donated books
to help disadvantaged students at Govt
school around its manufacturing units in
Bangalore.

29.  Sustainability
 Disability (empowering the physically challenged)
 Benevolent activities for the workforce
 Education