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Linkedin in Social Media and 
EDUCATION 
By: Karina Rodriguez, Alex Tejero and Guillermo Ramos 
Administering Educational Technology / EDA 6271 
https://www.youtube.com/user/LinkedIn
What is Linkedin? 
 A social networking service website and social media resource 
 Founded 2002 – by Reid Hoffman and founding team of PayPal 
 Launched May 5, 2003 
 Used mainly for professional networking 
 In 2006, Linkedin increased to 20 million viewers 
 As of June 2013, 259 million users across 200 countries/territories 
 Available in 20 languages 
Source: Linked in and Wikipedia 

Linkedin Features 
 User profile network 
 The basic functionality of LinkedIn allows users (workers and employers) to create profiles and 
"connections" to each other in an online Social Network which may represent real-world 
professional relationships. Users can invite anyone (whether a site user or not) to become a 
connection. This list of connections can then be used in a number of ways: 
 Users can find jobs, people and business opportunities recommended by someone in one's contact 
network. 
 Employers can list jobs and search for potential candidates. 
 Job seekers can review the profile of hiring managers and discover which of their existing contacts 
can introduce them. 
 Users can post their own photos and view photos of others to aid in identification. 
 Users can follow different companies and can receive notifications about the new groups. Users can 
save (i.e. bookmark) jobs that they would like to apply for. 
 Users can "like" and "congratulate" each other's updates and new employments. 
 Users can see who has visited their profile page. 
 Similar to an active, online resume through a Facebook style format. 
Source: Wikipedia
Linkedin Membership 
Country Users Penetration 
United States 93 million 29.90% 
India 24 million 2.02% 
Brazil 16 million 7.69% 
United Kingdom 14 million 22.41% 
Canada 9 million 25.82% 
France 7 million 9.91% 
Spain 6 million 11.54% 
Italy 6 million 9.88% 
Mexico 6 million 4.72% 
Australia 6 million 23.88%
Groups (key for Education) in 
 LinkedIn also supports the formation of interest groups, and as of March 29, 2012 there 
are 1,248,019 such groups whose membership varies from 1 to 744,662. The majority of 
the largest groups are employment related, although a very wide range of topics are 
covered mainly around professional and career issues, and there are currently 128,000 
groups for both academic and corporate alumni. 
 Groups also keep their members informed through emails with updates to the group, 
including most talked about discussions within your professional circles. 
 Groups may be private, accessible to members only or may be open to Internet users in 
general to read, though they must join in order to post messages. 
 In December 2011, LinkedIn announced that they are rolling out polls to groups. 
 Key to creating Alumni groups for your school, PTA group, other. 
 Community of stakeholders (Business Partners), etc. for School Support, Contributions, 
Principal of the Day etc. 
Source: Linked in and Wikipedia
Educational articles of Interests
Educational Listings on 
 LinkedIn allows users to research companies with which they may be 
interested in working. When typing the name of a given company in the 
search box, statistics about the company are provided. These may include 
the ratio of female to male employees, the percentage of the most common 
titles/positions held within the company, the location of the company's 
headquarters and offices, or a list of present and former employees. 
 Associate with educational companies (technology). 
 In July 2011, LinkedIn launched a new feature allowing companies to include 
an "Apply with LinkedIn" button on job listing pages. The new plugin will 
allow potential employees to apply for positions using their LinkedIn profiles 
as resumes. All applications will also be saved under a "Saved Jobs" tab.
LINKEDin Profile Page 
with Current and Past 
Work Experiences, 
Summary of 
Qualifications and similar 
connections with group 
interests.
Educational Aspects in 
 Communication platform to 
connect with other 
colleagues and individuals 
with similar interests. 
 Great way to network about 
educational aspects. 
 Discussion and blogging 
available on topics, such as 
education, assessments, etc.
Benefits for Administrators 
 LinkedIn allows administrators from 
all over the world to connect and 
collaborate. 
 Great website for hiring school and 
instructional personnel. Before 
interviewing a prospective 
employee, an administrator can 
read their LinkedIn profile. One will 
get heaps of personal information 
giving the administrator insight into 
the individual. 
 Great place for networking with the 
community. Market your school to 
other community businesses, 
offering them ways to create a 
relationship with their community 
school. 
 Networking, Networking, 
Networking. If you are looking for a 
new position or to get promoted, 
LinkedIn can offer you many 
contacts and job opportunities.
Benefits for Educators 
 The professional is able to build 
credibility through Linkedin. 
 Educators are able to collaborate 
with their colleagues, building 
collegiality amongst the staff 
through a professional 
environment. 
 The professional is able to post 
their resume and skill 
qualifications. 
 The educator can build contacts 
with other professionals in the 
community. Great for events such 
as Career Day.
Linkedin for Students 
 https://www.youtube.com/watch?v=YWp6AN00D_c&list=PL7MtT0VRyvmIe 
PuNLkWx6_OSq0W0-Xi6U
Linkedin for College Students 
 7 ways college students can benefit from using LinkedIn 
-Getting job email updates 
-Connecting with professionals 
-Conducting company research 
-Getting recommendations 
-A platform for companies to find you 
-Connecting with other students/alumni 
-Landing an international job 
http://theundercoverrecruiter.com/7-ways-college-students-can-benefit- 
linkedin/
Linkedin for High School Students 
1. To get a customized LinkedIn URL. 
2. To make lasting connections. 
3. To get recommendations and 
endorsements. 
4. To highlight awards. 
5. To show that you’re serious. 
6. To practice building a live resume. 
7. To boost your college application. 
8. To research potential career options 
and plan what major/classes to take

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Linkedin in social media and education

  • 1. Linkedin in Social Media and EDUCATION By: Karina Rodriguez, Alex Tejero and Guillermo Ramos Administering Educational Technology / EDA 6271 https://www.youtube.com/user/LinkedIn
  • 2. What is Linkedin?  A social networking service website and social media resource  Founded 2002 – by Reid Hoffman and founding team of PayPal  Launched May 5, 2003  Used mainly for professional networking  In 2006, Linkedin increased to 20 million viewers  As of June 2013, 259 million users across 200 countries/territories  Available in 20 languages Source: Linked in and Wikipedia 
  • 3. Linkedin Features  User profile network  The basic functionality of LinkedIn allows users (workers and employers) to create profiles and "connections" to each other in an online Social Network which may represent real-world professional relationships. Users can invite anyone (whether a site user or not) to become a connection. This list of connections can then be used in a number of ways:  Users can find jobs, people and business opportunities recommended by someone in one's contact network.  Employers can list jobs and search for potential candidates.  Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.  Users can post their own photos and view photos of others to aid in identification.  Users can follow different companies and can receive notifications about the new groups. Users can save (i.e. bookmark) jobs that they would like to apply for.  Users can "like" and "congratulate" each other's updates and new employments.  Users can see who has visited their profile page.  Similar to an active, online resume through a Facebook style format. Source: Wikipedia
  • 4. Linkedin Membership Country Users Penetration United States 93 million 29.90% India 24 million 2.02% Brazil 16 million 7.69% United Kingdom 14 million 22.41% Canada 9 million 25.82% France 7 million 9.91% Spain 6 million 11.54% Italy 6 million 9.88% Mexico 6 million 4.72% Australia 6 million 23.88%
  • 5. Groups (key for Education) in  LinkedIn also supports the formation of interest groups, and as of March 29, 2012 there are 1,248,019 such groups whose membership varies from 1 to 744,662. The majority of the largest groups are employment related, although a very wide range of topics are covered mainly around professional and career issues, and there are currently 128,000 groups for both academic and corporate alumni.  Groups also keep their members informed through emails with updates to the group, including most talked about discussions within your professional circles.  Groups may be private, accessible to members only or may be open to Internet users in general to read, though they must join in order to post messages.  In December 2011, LinkedIn announced that they are rolling out polls to groups.  Key to creating Alumni groups for your school, PTA group, other.  Community of stakeholders (Business Partners), etc. for School Support, Contributions, Principal of the Day etc. Source: Linked in and Wikipedia
  • 7. Educational Listings on  LinkedIn allows users to research companies with which they may be interested in working. When typing the name of a given company in the search box, statistics about the company are provided. These may include the ratio of female to male employees, the percentage of the most common titles/positions held within the company, the location of the company's headquarters and offices, or a list of present and former employees.  Associate with educational companies (technology).  In July 2011, LinkedIn launched a new feature allowing companies to include an "Apply with LinkedIn" button on job listing pages. The new plugin will allow potential employees to apply for positions using their LinkedIn profiles as resumes. All applications will also be saved under a "Saved Jobs" tab.
  • 8. LINKEDin Profile Page with Current and Past Work Experiences, Summary of Qualifications and similar connections with group interests.
  • 9. Educational Aspects in  Communication platform to connect with other colleagues and individuals with similar interests.  Great way to network about educational aspects.  Discussion and blogging available on topics, such as education, assessments, etc.
  • 10. Benefits for Administrators  LinkedIn allows administrators from all over the world to connect and collaborate.  Great website for hiring school and instructional personnel. Before interviewing a prospective employee, an administrator can read their LinkedIn profile. One will get heaps of personal information giving the administrator insight into the individual.  Great place for networking with the community. Market your school to other community businesses, offering them ways to create a relationship with their community school.  Networking, Networking, Networking. If you are looking for a new position or to get promoted, LinkedIn can offer you many contacts and job opportunities.
  • 11. Benefits for Educators  The professional is able to build credibility through Linkedin.  Educators are able to collaborate with their colleagues, building collegiality amongst the staff through a professional environment.  The professional is able to post their resume and skill qualifications.  The educator can build contacts with other professionals in the community. Great for events such as Career Day.
  • 12. Linkedin for Students  https://www.youtube.com/watch?v=YWp6AN00D_c&list=PL7MtT0VRyvmIe PuNLkWx6_OSq0W0-Xi6U
  • 13. Linkedin for College Students  7 ways college students can benefit from using LinkedIn -Getting job email updates -Connecting with professionals -Conducting company research -Getting recommendations -A platform for companies to find you -Connecting with other students/alumni -Landing an international job http://theundercoverrecruiter.com/7-ways-college-students-can-benefit- linkedin/
  • 14. Linkedin for High School Students 1. To get a customized LinkedIn URL. 2. To make lasting connections. 3. To get recommendations and endorsements. 4. To highlight awards. 5. To show that you’re serious. 6. To practice building a live resume. 7. To boost your college application. 8. To research potential career options and plan what major/classes to take