2. Whatisatagmanagementsystem?
Tag management is a concept that was born out
of the increasing need for more agile
marketing measurement and tracking ability[1]
.
References:
1 - "What Is Tag Management? - Moz." 2015. 14 Dec. 2015 <https://moz.
com/blog/what-is-tag-management>
Source: https://moz.com/blog/what-is-tag-management
3. Advantages!!
❏ No More Dependencies on
Development Team
❏ Save tons of bandwidth
❏ Improves the site speed
dramatically
❏ Super fast deployment
of marketing tags
❏ Ease of access & proper
segregation of code
6. Business
architecture
● Nature of Business
● Presence of
authentication system
● Single page application
and AJAX
● Content management
system
● Number of environments
17. Thankyou!
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