Know the different influential factors which will help you identify the right tag management tool for your business.

1. Howtochoosetheright
tagmanagementtool?
Ram Manohar Bokkisa

2. Whatisatagmanagementsystem?
Tag management is a concept that was born out
of the increasing need for more agile
marketing measurement and tracking ability[1]
.
References:
1 - "What Is Tag Management? - Moz." 2015. 14 Dec. 2015 <https://moz.
com/blog/what-is-tag-management>
Source: https://moz.com/blog/what-is-tag-management

3. Advantages!!
❏ No More Dependencies on
Development Team
❏ Save tons of bandwidth
❏ Improves the site speed
dramatically
❏ Super fast deployment
of marketing tags
❏ Ease of access & proper
segregation of code

5. Somanychoices!!Howtodecide?

6. Business
architecture
● Nature of Business
● Presence of
authentication system
● Single page application
and AJAX
● Content management
system
● Number of environments

7. Variable
managementsystem
➢ Ease of picking up the
data from the DOM
➢ System to manage all
variables in a single
location

8. Rulemanagementto
deploytags

9. Availabilityof
templates

10. Customjavascript
support

11. Easeofdeployment
❏ Ease of segregating the
code for different
environments
❏ Ease of pushing the
code from development
to production

12. Supportformobile
apps

13. Debugginganderror
detection

14. Versioning

15. Usermanagement

16. Cost&Support:)

17. Thankyou!
You can contact me on Social Media or visit my website
https://www.facebook.com/rammanoharbokkisa
https://twitter.com/rambokkisa
http://geekonation.com/