Tag Inspector - Tag Management, Tag Governance, Tag Quality
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This document provides an overview of tag management. It discusses how tags work on websites, how to troubleshoot tags, how to conduct tag audits, how to create a tag governance policy, when to migrate to a tag management system, and how to conduct ongoing monitoring of tags. The presentation was given by Lucas Long from Tag Inspector, a company that provides web analytics, tag management, and other digital marketing services and tools.
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Tag Inspector - Tag Management, Tag Governance, Tag Quality
- 1. Tag Management Overview 9.28.16 Confidential property of Tag Inspector. Not to be disclosed, reproduced, distributed or used for any unauthorized purpose without Tag Inspector’s prior written authorization. 2016 InfoTrust, LLC. All Rights Reserved.
- 2. About Tag Inspector and Your Presenter ❏Tag Inspector is a product of InfoTrust, LLC ❏InfoTrust ❏ Web analytics, tag management, and product development ❏ 2,000+ sites analyzed and supported annually ❏ 30+ digital marketing and training programs a year ❏ Offices: Cincinnati, USA and Dubai, UAE ❏Presenting ❏ Lucas Long, Tag Inspector Product Manager & Tag Management Consultant
- 3. Agenda ❏Tags and How They Work ❏Troubleshooting Tags on a Website ❏Tag Audits ❏Creating a Tag Governance Policy ❏When to Migrate to a TMS ❏Ongoing Monitoring of Tags ❏Summary and Q&A
- 4. Tags and How They Work
- 5. Tags and How They Work
- 6. Tags and How They Work
- 7. Agenda ❏Tags and How They Work ❏Troubleshooting Tags on a Website ❏Tag Audits ❏Creating a Tag Governance Policy ❏When to Migrate to a TMS ❏Ongoing Monitoring of Tags ❏Summary and Q&A
- 8. Toubleshooting Tags on a Website Manual Network Requests Plug-ins Tag Explorer, Ghostery, Platform-specific Automated tools Tag Inspector, ObservePoint, Hub’Scan
- 9. Toubleshooting Tags on a Website - Manual
- 10. Toubleshooting Tags on a Website - Plug-ins
- 11. Toubleshooting Tags on a Website - Plug-ins
- 12. Toubleshooting Tags on a Website - Automated Tools
- 13. Agenda ❏Tags and How They Work ❏Troubleshooting Tags on a Website ❏Tag Audits ❏Creating a Tag Governance Policy ❏When to Migrate to a TMS ❏Ongoing Monitoring of Tags ❏Summary and Q&A
- 14. Tag Audit
- 15. Tag Audit Current Tags present, loading behavior, data collected Gaps Areas for improvement - new tools to use, remove, data gaps Needs of the business Future State
- 16. Tag Audit
- 17. Agenda ❏Tags and How They Work ❏Troubleshooting Tags on a Website ❏Tag Audits ❏Creating a Tag Governance Policy ❏When to Migrate to a TMS ❏Ongoing Monitoring of Tags ❏Summary and Q&A
- 18. Tag Governance Policy ❏What it is ❏ List of allowed, not allowed, and required tags ❏ Requirements for each tag ❏ Documentation for each tag ❏Format ❏ Tag requirements ❏ Standards for new tags ❏ Intake and approval process
- 19. Creating a Tag Governance Policy ❏Reviewing tags in use ❏ Tag inventory ❏ Business requirements ❏ Legal/security review ❏New tag additions & approval process ❏ Formal request process ❏ Tag documentation
- 20. Agenda ❏Tags and How They Work ❏Troubleshooting Tags on a Website ❏Tag Audits ❏Creating a Tag Governance Policy ❏When to Migrate to a TMS ❏Ongoing Monitoring of Tags ❏Summary and Q&A
- 21. When to Migrate to a TMS Yesterday!
- 22. Migrating to a TMS Many solutions Ensighten, Tealium, GTM, DTM, Signal Take load off developers Governance considerations Agility
- 23. Migrating to a TMS Migration plan
- 24. Migrating to a TMS - Tips Leverage the central data layer! Know the strengths & weaknesses of your tool Focus on the tags you can control (those loading directly on your source) Consider the other platforms you are using
- 25. Agenda ❏Tags and How They Work ❏Troubleshooting Tags on a Website ❏Tag Audits ❏Creating a Tag Governance Policy ❏When to Migrate to a TMS ❏Ongoing Monitoring of Tags ❏Summary and Q&A
- 26. Tag Addition & Approval Process
- 27. Tag Addition & Approval Process
- 33. Agenda ❏Tags and How They Work ❏Troubleshooting Tags on a Website ❏Tag Audits ❏Creating a Tag Governance Policy ❏When to Migrate to a TMS ❏Ongoing Monitoring of Tags ❏Summary and Q&A
- 34. Questions?
Editor's Notes
- Involvement in tags and tag management gives a view of the entire playing field