1. M.RAMESH BABU
No.22/45, Arunachalam 3rd
street, Shenoynagar, Chennai– 600 030
Mobile: +91-7708602785,9840466464 Email: saisha1112@yahoo.com
RETAIL MANAGEMENT
Business Development ● Customer Relations Management ● Retail Operations ●
Bottom-Line Results
Profile at a Glance
Results-driven, customer focused marketing professional, offering 14 years of experience in the retail business
with proven track record of success in the area of concept selling.
Verifiable talent of maintaining profitable retail operations with success in implementing innovative product launch
strategies, promotional activities and capitalizing on growth opportunities.
A collaborative leader with the capability to nurture and lead teams to achieve individual and organizational goals.
Strong customer-relationship builder with superior communication skills facilitating long-term interpersonal
relationships.
Key Result Areas
Sales & Marketing: Devising strategy and policies effective in augmenting business in nascent markets.
Executing and exceeding given monthly/annual retail sales targets in a given time frame thereby enhancing
existing clientele. Devising & effectuating competitive selling programs/strategies to improve the product
awareness and enhance business growth.
Store Operations Management: Responsible for managing day to day store activities such as visual
merchandising, space management and administrative activities like Security, Housekeeping and Sales Tax etc.
Identifying a low performing product, and re-distributing product-patterning strategies to accommodate consumer
buying trends, maintaining a steady revenue gain. Also responsible for acting as a profit centre head of the store
through effective management of cash, cost control, staff and sales management.
Merchandise Management: Responsible for keeping track of inventory position besides serving as a primary
point of contact for all concerned in relation to inventory replenishments, pricing and display issues to ensure
expedited problem resolutions and customer retention levels. Coordinating with the finance and other such
departments to ensure smooth flow of merchandise. Also involved in tactical planning to oversee visual
merchandise displays which are effective in sales generation.
New Store Development: Identifying new properties for opening new stores which include Market Analysis,
Targeted Market (Customer) and Brand visibility. Opening of new Satellites Stores (SIS).
Warehouse Operations: Inventory control, movement of stocks and maintaining SKU ( Stock keeping units)
Retail Marketing: Effective tie-ups with the neighborhood stores corporate sales which include selling Gift
Vouchers & Institution business which helps in bringing more footfalls to the stores.
Sales Promotion: Developed a successful track record in event management for Sales, Festivals & Promotions
through effective concept selling and usage of database. Ensured maximum brand visibility and capture optimum
market shares. Experienced in Brand image building and designing awareness campaigns as per market
requirements.
Customer Relations: Responsible for providing attentive customer friendly service with a low key sales approach.
Making efforts to handle their problems solve them and ensure customer satisfaction through service, support and
follow up. Organizing loans for customers according to their requirement subject to credit norms of various finance
companies.
Product Launch: Devising aggressive marketing plans to ensure faster reach and greater awareness for new
store launched.
Team Management: Recruiting, training and monitoring a cohesive team willing to achieve set targets and ready
to provide quality service in order to generate customer satisfaction.
2. Professional Experience
Triangle Exim Procurement Manager (Feb2013 – Mar2015)
• Out sourcing Apparels Men’s Ladies and kids Traditional and western wears
• Fashion Jewellery and Accessories
Prince jewellery Showroom Manager (Mar2012 - Jan2013)
Khazana jewellery Showroom Manager (Sep2011 – Dec2011)
Style Spa Furniture Ltd., (K.K Birla) Branch Manager (Sep2009 –Aug2011)
ARVIND BRANDS., (Arvind Mills) Showroom Manager (Sep2006 - Aug2009)
TITAN INDUSTRIES, Customer Relation Officer (Nov2004 - Jul2006)
SHOPPER’S STOP, Chennai-India Customer Care Associate (Jun2000 -Nov2004)
Job profile
• Monitored and analyzed the expenditure patterns and developed ingenious ways to cut down costs for
individual business units
• Provided training to newly recruited sales professionals and monitored their performance
• Generated training calendar and modules for coaching of employees and identified areas of improvements for
employees to grow in a vertical ladder
• Performed monthly sales forecasting and competitive analyses to determine product performance levels and
the needs for new product developments and modifications on a monthly basis
• Handling stores and 3 Shop in Shop.
• Spearheaded efforts for 100 % achievement of the Annual budgeted target.
• Played a key role in reduction of bottom line by 2% and increasing Customer Database by 10 Percent.
• Increased Store footfalls by effective tie-ups with the neighboring stores in the target segment.
• Recognized for outperforming sales quota, recording the best sales ever for the stores.
• Developed a Strong team through effective leadership & Franchise Management.
• Concept selling, Inventory Control, Database management, Stocks booking, Members Program, Gift
Vouchers selling, Institution Business and event Management for promotions and Festival
• Worked closely with all kind of high and low-level dealers in Chennai throughout multiple distribution
channels inclusive of retail stores and MBO’s
• Handled the operations of the showroom Plano gram Communication.
• Ensuring availability of updated and approved Plano gram.
• Controlling pilferage & providing new product information.
• Managing all operations as stock booking, competition awareness & planning sales for the coming months.
• Effectuated proper merchandise mix in order to successfully achieve departmental target.
• Recognized as the “Employee of the month” thrice during tenure
Education
M.B.A., Marketing, Madras University 2007
Masters in Human resource Management (M.H.R.M), Annamalai University, 2004.
B.A., Economics and Accounts,(pachayappa’s college) Madras University, 2000
Attended Trainings
Retail Management Training Program conducted by Arvind Mills
Customer Skills Program by Titan industries & Shoppers stop
Excellence in Store Operations Program conducted byRAI for Style Spa
Personal Details
Date of Birth: December 11th
1979
Languages Known: English Tamil
