Integration of Documentum and BroadVision to provide personalised content delivery

1. time
people
content

2. Integration of
Documentum & BroadVision
Ralf Klappert
Senior Manager
ELCA

3. Agenda
Introduction
1-To-1 concept
The publication cycle
Technical background
Challenges
Benefits

4. Introduction
ELCA Technology - Consulting - Innovation
Swiss integrator & solution provider
300 engineers
Offices in Switzerland, UK and Vietnam
Documentum Signature Partner since 1997
Solutions for Customer Care, Extended
Enterprise and Enterprise Improvement

5. Introduction
From content to commerce
Content Management Commerce Management
Content
Validation
Site
Management
Personalisation
& Delivery
Legacy
Integration
Content
Creation
Customer
Service
Commerce
One-To-One
Publisher
Documentum 4i
Web Content Management
BroadVision
One-To-One

6. DocumentumBroadVision
Content
Publisher
Content
Web Application
Matching
Rules
Customer
Key
Features
Personalisation
Business
Manager
Web Content Management
Introduction
Create & deliver personalised content

7. 1-To-1 concept
The right content to the right customer
show - sell - buy
Content
Matching
Customers

8. 1-To-1 concept
Matching content to interest
Edit Matching Rules
Business Manager

9. 1-To-1 concept
Matching content to interest
Customer
Result
View proposed content
Select best content
Selection
Enter details
Select interests
Profile

10. 1-To-1 concept
Example: American Airlines
Display relevant messages according to:
• user community / collaborative filtering
• already seen messages
• cross-sell/up-sell opportunities
Display private info according to:
• user profile
Inform about
occurred event

11. Personalised information delivery
Customer is remembered on subsequent visits
Content organisation and display according to
user profile
Support for more simultaneous customers
1-To-1 concept
Personalisation benefits

12. Publication cycle
Contributing content
Contributor
Create/modify content
Save changes
Submit for review
PublisherReviewer

13. Publication cycle
Reviewing content
Contributor PublisherReviewer
Review content
Accept / reject content
Submit for publishing

14. Publication cycle
Publishing content
Contributor Publisher
Publish content
Reviewer

15. Publication cycle
Delivery of personalised content

16. Technical background
Bridging the gap with CORBA
DCTMBroadVision
CORBA
JJ
a
v
a
C++
API
DFC

17. Technical background
Components / process flow
CORBA
DCTM
Publishing
server
Retrieval
client
BV
Web
application
DCTM
Web-
Publisher
1
2
3
4
5
6
Retrieval
server
Publishing
client

18. Technical background
Mapping of tags to properties

19. Technical background
Technical architecture
CORBA
DCTM
eContent
Server
BV
Rules/index
Database
BV
One-to-One
Servers
BV
Interaction
Manager
C++
(XML HTML)
C++
Retrieval
client
(XML HTML)
C++C++
Publishing
Server
Web-server
iPlanet
Web
application
Java/DFC
Publishing
client
Java/DFC
Retrieval
server
DCTM
Web-
Publisher
DCTM
Docbase
(XML files)

20. Technical background
XML, XSL, XSLT, etc.
Content Object
XML
Content Template
XML
WebPublisher
Editor
Rules File
XML
XSLT
Presentation File
XSL
Web site
HTML
WAP
WML

21. Challenges
Use standard API and tools of products
Skill sets
Products
– Documentum
- Limited XML-support in DFC 4.1 (tag mapping)
- No support for multiple renditions through WebPublisher
(e.g. HTML / WML / etc.)
– BroadVision
- Complex product and API

22. Benefits
Contributors may focus on Content
Creation
- No HTML/XML knowledge required
- Improved quality
Deliver Trusted and Dynamic Content
- Individually tailored
- Dynamic, on-demand driven delivery
- Enhanced customer browsing experience

23. Thank you for your attention
For further information
ralf.klappert@elca.ch
http://www.elca.ch