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VisibleThread - 2014 Users Conference - Company Overview & Vision

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Fergal McGovern, CEO provides a corporate overview of VisibleThread and outlines our vision for customer success in 2015. Fergal provides insight into product direction for our Document and Web analysis offerings for 2015 and beyond.

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VisibleThread - 2014 Users Conference - Company Overview & Vision

  1. 1. Clear, compliant & engaging Content. WELCOME VisibleThread Users Conference – Nov 2014
  2. 2. A story in 3 parts… (I) …some context, what we do (II) …how did 2014 go? (III) …vision for 2015…
  3. 3. (I) > Some context, what we do
  4. 4. Our content optimization software helps customers Engage their target audience & win more
  5. 5. Over 100 customers now use us to solve complex content & language challenges 13 Fortune 500
  6. 6. The problems we solve…
  7. 7. 1. Sales Teams need to create compelling and compliant sales proposals 2. Marketing / Communications Teams want to optimize their content and be brand compliant
  8. 8. Sales Teams must: 1. Optimize their proposal language to sell more more 2. Differentiate their offerings & submit compliant responses Today this is a manual process…
  9. 9. Fast, actionable insights/ reports Clarity Analysis Compliance Analysis
  10. 10. Marketing/Communications Teams must: 1. Optimize their content for better audience audience engagement 2. Make sure content aligns with Brand Governance & Compliance policies Today this is a manual process…
  11. 11. Fast, actionable insights/ reports Message Clarity Analysis BRAND -SEO Consistency Analysis
  12. 12. In a nutshell, it’s about clear & compliant communication… …with tooling that augments your process, and with low friction
  13. 13. …and we help make content more:
  14. 14. (2) > Company Progress - 2014
  15. 15. Financials
  16. 16. 102% increase in Booked Revenue
  17. 17. 57% of all 2014 revenue is renewable Up from 29% in 2013
  18. 18. 93% increase in new customers
  19. 19. Expanding our reach
  20. 20. Pipeline Growth - 595 Cities
  21. 21. Team & Infrastructure
  22. 22. 1 New executive – John Nolan SVP Sales & Marketing
  23. 23. 1 New Australian Office Bringing on board customers like:
  24. 24. Infrastructure - Optimizing for Scale • Zendesk - Trouble ticketing & support tracking • SalesForce – CRM, moved from Sugar • Rackspace – Migrating to dedicated hardware • Jira - Product management, engineering delivery
  25. 25. Product Development
  26. 26. 2 VisibleThread Docs releases Version 2.10 – Feb 2014, Version 2.11 – Oct 2014
  27. 27. 3 Clarity Grader releases (Spell checker, filter scans, good & bad language folder views)
  28. 28. (3) > Vision for 2015…
  29. 29. Product Evolution
  30. 30. Deeper APIs for both products Support the content publishing/production lifecycle Complement existing customer solutions, eg: CRMs, CMSs Support partner ecosystem
  31. 31. API VisibleThread for Docs API Clarity Grader
  32. 32. Deeper readability scoring Break out content and measure paragraph level readability Applies to both VisibleThread for Docs and Clarity Grader
  33. 33. Broken Links – Web Content Poor website hygiene Applies to Clarity Grader
  34. 34. Accessibility –Web Content Regulations driving A, AA levels Applies to Clarity Grader
  35. 35. and more…
  36. 36. Addressable Market?
  37. 37. This is a Multi-Billion $ Marketplace Web Content Management* $1.2bn Enterprise Content Management** $12.3bn *Gartner. ** Markets and Markets
  38. 38. By end of 2016, VisibleThread will be the content optimization ‘go to’ solution for Sales and Marketing professionals globally
  39. 39. Q&A

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