Bowker's case study presentation from Digital Book World.
Connecting Readers to content is the goal of every publisher. Traditional business models are transformed and new business models developed. All rely on metadata and identifiers to succeed in reaching readers with the content they want at the time they want it in the form they want to consume it. This session will discuss:
--Business models and their use of metadata/identifiers
--Role of metadata/identifiers during content creation
--Key metadata fields and how customers view, interpret, use them