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Target market of the brand
1.
2.
TARGET MARKET OF
THE BRAND
3.
INTRODUCTION OF THE
BRAND • Turtle’s journey began in Kolkata, in 1993 • A leading brand in menswear fashion • 96 exclusive stores and 1200 multi-brand outlets across the country • Its two iconic brands – Turtle and London Bridge
4.
Target Market-Men’s Fashion
5.
Market Segmentation Geographic Demographic
Psychographic Behavioural Country-India States-East and North basically Area-Urban Age-18-40 years Sex-Male Family-Nuclear as well as Joint Education- College student ,Youngers Income-20,000- 35,000 pm Social Class Personality Life Style Attitude Loyalty Occasion Users Stats Usage Rate
6.
Target Market
7.
8.
9.
10.
COLOR STORY I chose
Tribal print colour for my collection that would complement the garment and also make it a statement piece with my wardrobe .
11.
Thank You
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