MERCHANDISING POLICY OF RELIANCE TRENDS

1. MERCHANDISING POLICY OF
RELIANCE TRENDS
PRESENTED BY –
AVANI CHHAJLANI

2. RELIANCE TRENDS
• Specialty format store of Reliance Retail
• Positioned as “India’s largest fashion
destination, the Apparel, Luggage and
Accessories ”
• Reliance Trends houses 100 brands and own
16 brands across men, women and children
categories
• Reliance Trends caters not just to the Ready-
to-wear consumer, but also to the large
number of men and women who prefer to
shop for fabric and tailor their clothes.
• Reliance Trends was the most preferred
department store, with a customer score of
74%.

3. RELIANCE TRENDS - PRESENCE

4. VISUAL MERCHANDISING
• The merchandise is displayed in a
manner which is appealing to the
customer
• Different collections are displayed
according to their nature – Rio is
displayed on gondolas while formal
wear collections are displayed in stacks
on shelves.
• The merchandise is arranged in color
codes in each section
• Central visual setups around the main
footfall area are planned to showcase
the highlight of the current trend
available in the store

5. RELIANCE TRENDS
• RIO - spunky & special brand for the fashion conscious young girls
• PUREZA - Pure Cotton & Linen shirts for men
• FIG – fashion wear for discerning, independent & working women
• AVAASA - finest collection of Salwar Kurtas, Churidars and a fast evolving Mix n
Match range of garments
• NETWORK - formal office wear collection for men and women
• NETPLAY - a smart casual collection for the evolving workplace
• DNMX – offering exclusively crafted fashion garments like Denims, T-shirts etc
• FUSION - range of fusion wear for women where east meets west & style meets
comfort
• PANDA – Range for infants and toddlers
• FRENDZ – Range for the growing generation of boys and girls
• TEAMSPIRIT – Range for sportswear
• PERFORMANX – Range of performance garments
• GRAVITI - offer the best of inner and lounge wear for today’s man.
• HUSHH - extensive range of innerwear and sleepwear for the discerning woman

6. FACTORS OF STORE MERCHANDISING POLICY
Price Range Offerings
Quality Standards
Breadth & Depth of Assortment
Exclusivity
Fashion Leadership
Maintenance of Basic Stock
CATEGORIES OFFERED AT
RELIANCE TRENDS –
• Men’s wear
• Formal wear
• Semi Formal wear
• Casual wear
• Sports wear
• Men’s wear fabric
• Under garments

7. Price Range Offerings
PUREZA
Cotton shirts priced at
Rs.999-1299
Trousers priced at Rs. 999-
1399
NETWORK
Shirts at Rs. 599-899
Trousers at Rs. 899- 1099
Blazers at Rs. 2499
NETPLAY
T-Shirts at Rs. 249-599
Jackets starting Rs. 1099 till
1499
DNMX
Denims ranging
Rs. 699- Rs. 1099

8. Price Range Offerings
RIO
Tops priced at Rs.599 -
1099
Dresses priced at Rs. 699 -
1299
FUSION
Tops priced at Rs.699 - 999
Dresses priced at Rs. 899 -
1399
FIG
Cotton shirts priced at
Rs.999-1299
Trousers priced at Rs. 999-
1399
AVAASA
Kurtis priced at Rs. 699 –
1499
Suits ranging from Rs. 899 -
1699

9. QUALITY STANDARDS
• Garments with varied and fashionable
detailing
• Trendy detailing like different colored
plackets, pockets with lining, trendy
buttons, different colored buttonholes
• Quality issue in the merchandise
• Broken threads protruding out, stitch
marks at some places, poor stitch
detailing on buttonholes

10. TARGET CUSTOMER
• Reliance trends offers merchandise
ranging from premium quality
merchandise to the merchandise for the
mass market – mostly mid segment
pricing
• The core principle of Reliance Trends is
- ‘Fashion at great value’
• The target group varies widely ranging
from infants (Panda range) to 45 (Pureza
range)

11. BREADTH AND DEPTH OF ASSORTMENT
• The assortment at Reliance Trends could be classified as falling under
the category of narrow and deep assortment
RELIANCE TRENDS
MEN’S WEAR
RANGE
FORMALS
SEMI -
FORMALS
CASUALS ACTIVEWEAR INNERWEAR
WOMEN’S
WEAR
RANGE
FORMALS ACTIVEWEAR INNERWEAR CASUALS ETHNIC
LOUNGE
WEAR
PARTY
WEAR
ETHNIC
WEAR
KID’S
WEAR
RANGE

12. EXCLUSIVITY
• Premium but nothing exclusive or
striking about the designs of the
merchandise
• Matched the general merchandise
available in most other multi – brand
outlets
• Offers and schemes exclusively
emphasized within the store

13. FASHION LEADERSHIP
• Reliance Trends is definitely a fashion follower
since it produces affordable fashion for masses
• The designs are introduced in the store only after
the design has hit the mass market
• Reliance Trends does not foray in to bring a
particular style in vogue

14. CONCLUSION
• Reliance Trends is a brand that offers fashion to the masses at moderate
affordable prices
• Since the merchandise is mass produced to cater to a large market at lower
price ranges the quality of the product is not exquisitely high but of a medium
quality
• The collection is funky, trendy and in line with the current fashion trends but the
designs are not very exclusive. The merchandise offered is similar to the designs
available in some other stores. Reliance Trends does not set trends by
experimenting with the less accepted or new experimental styles
• Reliance Trends houses over 100 brands which cater to the needs of a target
group ranging from infants to youth to professionals
• The product mix is narrow and deep, categories like men’s wear, women’s wear
and kid’s wear are housed with a variety of sub types offered under each category
like casuals, formals and semi formals which are further divided into sub groups
based on various other criteria like the style, fabric and occasion to name a few