Brand personality isha


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Brand personality isha

  1. 1. Presentation By-:
  2. 3. BRAND PERSONALITY <ul><li>The set of human characteristics associated with a given brand, it includes such characteristics as gender , age and socioeconomics class. </li></ul><ul><li>Brand name – Alankrita </li></ul><ul><li>Tagline-inspiring culture.. </li></ul><ul><li>Brand- fashion Apparel brand </li></ul><ul><li>Collection – Haute couture , pret – a –couture </li></ul>
  3. 4. LOGO
  4. 5. ALANKRITA PROFILE <ul><li>Alankrita specialises in Ethnic garments with a modern and contemporary look – we keep changing our designs with the trends retaining our roots which are steeped in Indian Traditional crafts like hand block printing with vegetable dyes, exquisite hand embroideries and many more with the use of pure fabrics like silks, chiffons, georgettes etc in vibrant-to-soothing shades. </li></ul><ul><li>The accent here is on fashionable yet affordable designer clothing ranging from medium-to-plus sizes which has won a large & loyal client base. </li></ul><ul><li>ME come up with new styles in tune with fast-changing fashion preferences and Alankrita has emerged as the most iconic brand that inspires and fascinates women across regions, cultures and lifestyles </li></ul>
  7. 8. Alankrita-TEAM
  8. 9. LAYOUT
  10. 11. BRAND VALUES <ul><li>Fashion </li></ul><ul><li>Trend </li></ul><ul><li>Style </li></ul><ul><li>Innovative </li></ul><ul><li>Excitement </li></ul><ul><li>Sophistication </li></ul><ul><li>Inspiring culture </li></ul><ul><li>Colors </li></ul><ul><li>Traditional </li></ul>
  11. 12. BRAND PERSONALITY SCALE <ul><li>Excitement </li></ul><ul><li>Sophistication </li></ul><ul><li>are related to positive attitudes for Alankrita </li></ul>
  12. 13. CORE VALUE <ul><li>Contemporary wear </li></ul><ul><li>Designer Brand- trend , fashion , classic </li></ul><ul><li>Product-Women apparel </li></ul><ul><li>Collection-pret a porter , haute couture </li></ul><ul><li>Cultural Reflection –through dresses , interiors of a store </li></ul><ul><li>Integrating tradition- fabric , embroidery , bright colors </li></ul><ul><li>Seminars –to educate people about latest trend and fashion , </li></ul><ul><li>indian culture and brand –inspiring culture </li></ul>
  13. 14. EXTENDED BRAND <ul><li>Product extension-less collection of lehenga and sarees </li></ul><ul><li>Community costumer-membership , events. </li></ul><ul><li>Globalization- Events and fashion shows </li></ul><ul><li>Extension – Emerging with other brand and launching a product line </li></ul><ul><li>for them and export house. </li></ul>
  14. 15. ROLE OF BRAND <ul><li>The role of brand name in consumers' decision making during a </li></ul><ul><li>customization process, and develops a conceptual understanding of the </li></ul><ul><li>factors influencing the role of brand name from a “search vs experience” </li></ul><ul><li>perspective. </li></ul><ul><li>Driver-me </li></ul><ul><li>Endorser- Alankrita </li></ul><ul><li>Strategic Brand </li></ul><ul><li>Divestment-Accessories </li></ul><ul><li>Miller-indo-western </li></ul>
  15. 16. collection
  16. 17. CATEGORY <ul><li>Tops </li></ul><ul><li>Kurtis </li></ul><ul><li>Bolero </li></ul><ul><li>Skirts </li></ul><ul><li>Suits </li></ul><ul><li>Denims </li></ul><ul><li>Saris </li></ul><ul><li>Empire dresses </li></ul><ul><li>Gowns </li></ul><ul><li>Jodhpuri pants </li></ul><ul><li>Afghani pants </li></ul>
  17. 18. CATERGORY <ul><li>Me , who also leads our design team to spin out collections of “ready-to-wear” </li></ul><ul><li>Ethnic Ensembles (salwar-kameez-dupatta), a huge collection of  Mix ‘n’ Match or separates and the striking B COZ range (Western wear), as well as new value brands like ME Collections showcasing unstitched fabric lengths. The house has also ventured into movie merchandising . </li></ul>
  18. 19. ALANKRITA <ul><li>Ethnic wear range depicts through myriad hues and rich textures, sheer fabrics and fabulous embellishments, motifs carrying auspicious implications, rich flora, mogul architecture and the art culture of India. The pure rich fabrics like silks, chiffons and georgettes etc are embellished with delicate hand embroideries like zardozi, kantha and chikankari, textured with traditional techniques like tie n dye. </li></ul>
  19. 20. ALANKRITA <ul><li>BCOZ empowers the global woman to express her unique identity. Thus while the cuts are decidedly western the ultimate look that is achieved often belongs to both worlds. The range comprises of soft flowing lines of stylish tops, tees, tunics, skirts, evening dresses with empire lines </li></ul>
  20. 21. ALANKRITA <ul><li>Mix ‘n’ Match ALANKRITA’s new collection of Mix N Match or separates allows you to create your own fashion statement that’s perfect for every mood and suitable for every occasion! Choose from our range kurtas, tunics and tops – all in attractive colors, stylish cuts and exquisite combos of bold prints, Mix ‘n’ match with suitable leggings – salwars, churidars, knitted tights. </li></ul>
  21. 22. ALANKRITA <ul><li>ME- our value brands specially catering to Indian sensibilities. Our aim is to provide affordable fashion and latest trends in good fabrics and innovative cuts and reach out to a larger number of fashion conscious women. The range comprises of both stitched Ethnic outfits, kurtis, tunics and unstitched fabrics to suit the need of each customer. </li></ul>
  22. 23. BOLLYWOOD MERCHANDISE <ul><li>As Indian fashion is often inspired by Bollywood hits, the House of Alankrita decided to venture into movie merchandising and teamed up with renowned production houses </li></ul><ul><li>The outfits, however, are not mere replicas but artistic recreations by the designers . </li></ul>
  23. 24. STORE <ul><li>Store interiors reflect the brand values </li></ul><ul><li>Store has tranquil environment with dulcet sound and odour. </li></ul><ul><li>Store area is around 1000sq.ft </li></ul><ul><li>Stylized illustration on one perspective graphic wall which depicts as a designer store. </li></ul><ul><li>Alankrita is spread all over the India-Delhi , Kolkata , Mumbai , Hyderabad , Chandigarh </li></ul>
  24. 25. STORE <ul><li>Store is divided into cut board partitions for different range of a brand. </li></ul><ul><li>Interiors has been done into bright colors which reflect the brand culture. </li></ul><ul><li>There is a sitting area for costumers –for personal attention , seminars. </li></ul><ul><li>Store has headless mannequins which can be </li></ul><ul><li>hang accordingly. </li></ul>
  25. 26. MATERIALS <ul><li>Wood </li></ul><ul><li>Painting/Sketching </li></ul><ul><li>Glass </li></ul><ul><li>Acrylic </li></ul><ul><li>Marble </li></ul><ul><li>Metal </li></ul>
  26. 27. MATERIAL <ul><li>WOOD- </li></ul>
  27. 28. MATERIAL <ul><li>GLASS- </li></ul>
  28. 29. MATERIAL <ul><li>Painting/Sketching- </li></ul>
  29. 30. MATERIAL <ul><li>ACRYLIC- </li></ul>
  30. 31. MATERIAL <ul><li>MARBLE- </li></ul>
  31. 32. MATERIAL <ul><li>METAL- </li></ul>
  32. 33. MATERIAL <ul><li>LIGHT - </li></ul>
  33. 34. TARGET CUSTOMERS <ul><li>Alankrita is a designer brand for the fashion </li></ul><ul><li>conscious women who keeps them update to </li></ul><ul><li>latest trend and style. </li></ul><ul><li>Age group +20yrs, who all are </li></ul><ul><li>passionate about glamour world , fashion , </li></ul><ul><li>latest ,trend and designer clothes. </li></ul><ul><li>Middle class </li></ul><ul><li>High class </li></ul><ul><li>Upper-high class </li></ul><ul><li>Social class </li></ul><ul><li>Celebrities </li></ul>
  34. 35. MEMBERSHIP CARD Membership Card Membership no.- Name- Age- Add-
  35. 36. BRAND SERVICES Brand service-Fashion Show membership
  36. 37. BRAND SERVICES <ul><li>Events </li></ul>
  37. 38. BRAND SERVICES <ul><li>Seminars </li></ul>
  38. 39. BRAND SERVICES <ul><li>Personal Attention- </li></ul>
  39. 40. THANK YOU!