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GROUP - 6
01
02
03
04
05
Founded – 1997
Headquarter – Mumbai
The company operates over 12 million sq. feet area
More than 200 stores across 86 cities in India
Employees over 35,000 people
About
Pantaloons India retail ltd. is India’s leading retailer that operates multiple retail formats
in both the value & lifestyle segment of the Indian consumer market
Vision & Mission
VISION
• Pantaloons shall deliver everything, everywhere, every time for every
Indian consumer in the most profitable manner.
MISSION
• We shall infuse Indian brands with confidence and renewed ambition
• We shall be efficient, cost conscious and committed to quality in
whatever we do
• We shall ensure that our positive attitude, sincerity, humility and
united determination shall be the driving force to make us successful
Competitors analysis
43%
18%
16%
9%
8%
6%
Pantaloons shoppers stop Lifestyle Max Globus Others
Marketing MIX
PRODUCT
Apparel & Accessories for Men, Women and Kids
Pantaloons Brands – Agile, Bare Denim, Chalk, Rig, Mix n Match
Non Pantaloons brands - Biba, Spykar, Lilliput, Lee Cooper
PRICE
• Value for money strategy to all its customers
• Pantaloons offer discounts during festive season
• They also have end of year clear off sales
• Goods are procured from private small-scale producers and are bundled and sold
under private labels
Marketing MIX
PLACE
• Sales through omni channel
• They have an online presence where items can be ordered from their home website
• The website of Pantaloons is designed in accordance with keeping e-commerce
strategies in place.
• The items are differentiated under headings suitably
• More than 200 stores across 86 cities in India
• The company operates over 12 million sq. feet area
Marketing MIX
01
Media
TV, Print,
Online
02
Offers
Green Card
Membership
05
CSR
Activites
06
Discount
Pricing
04
Bank
Tieups
03
Star Based
Offering
09
Occustion
al Pricings
PROMOTION
Marketing MIX
Segmenting Targeting Positioning
Middle and upper
middle class urban
families
TARGETING
People looking for good
quality affordable apparel
SEGMENTING
Fashionable brand
with affordable
prices
POSITIONING
Segmenting
• Demographics – For Males, Females, Kids of every age, cast & religion
• Lifestyle - upper to middle class
• Occupation – All Eg: Professional managers, sales staff, students,
Homemakers
• Geography – throughout the country
• Psychographics - Fashion Followers, Shopaholics, Trend setters
• Occasion – Seasonal, Holiday, special occasion & regular occasion
Targeting
• Need based – Assortment of clothes for all classes
• Identification – Working class people, Students, Each & every
member of a family
• Price conscious people as per their purchasing power
• Middle income group people are enjoying more services of
Pantaloons
Positioning
• Value
• Choice
• Quality
• Latest Trend
in Love with Life, In love with Fashion
STRENGTHS
• Presence in major cities
• Reputation for value for money
• Highly strategic human resource
management & development
WEAKNESSES
• Doesn’t function internationally as
they doesn’t reach International
customers
• Intense competition from retail stores
and online shopping brands means
limited market share growth for
Pantaloons
OPPORTUNITIES
• Tie ups with Fashion Institutes and
online brands can help increase sales
• Increase in footfall by increasing TV
commercials and promotions
THREATS
• Intense Competition from online,
Offline retail and unorganized retail
sector
• Online shopping is an emerging trend
Thank You

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Pantaloons

  • 2. 01 02 03 04 05 Founded – 1997 Headquarter – Mumbai The company operates over 12 million sq. feet area More than 200 stores across 86 cities in India Employees over 35,000 people About Pantaloons India retail ltd. is India’s leading retailer that operates multiple retail formats in both the value & lifestyle segment of the Indian consumer market
  • 3. Vision & Mission VISION • Pantaloons shall deliver everything, everywhere, every time for every Indian consumer in the most profitable manner. MISSION • We shall infuse Indian brands with confidence and renewed ambition • We shall be efficient, cost conscious and committed to quality in whatever we do • We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful
  • 5. Marketing MIX PRODUCT Apparel & Accessories for Men, Women and Kids Pantaloons Brands – Agile, Bare Denim, Chalk, Rig, Mix n Match Non Pantaloons brands - Biba, Spykar, Lilliput, Lee Cooper
  • 6. PRICE • Value for money strategy to all its customers • Pantaloons offer discounts during festive season • They also have end of year clear off sales • Goods are procured from private small-scale producers and are bundled and sold under private labels Marketing MIX
  • 7.
  • 8. PLACE • Sales through omni channel • They have an online presence where items can be ordered from their home website • The website of Pantaloons is designed in accordance with keeping e-commerce strategies in place. • The items are differentiated under headings suitably • More than 200 stores across 86 cities in India • The company operates over 12 million sq. feet area Marketing MIX
  • 10. Segmenting Targeting Positioning Middle and upper middle class urban families TARGETING People looking for good quality affordable apparel SEGMENTING Fashionable brand with affordable prices POSITIONING
  • 11. Segmenting • Demographics – For Males, Females, Kids of every age, cast & religion • Lifestyle - upper to middle class • Occupation – All Eg: Professional managers, sales staff, students, Homemakers • Geography – throughout the country • Psychographics - Fashion Followers, Shopaholics, Trend setters • Occasion – Seasonal, Holiday, special occasion & regular occasion
  • 12. Targeting • Need based – Assortment of clothes for all classes • Identification – Working class people, Students, Each & every member of a family • Price conscious people as per their purchasing power • Middle income group people are enjoying more services of Pantaloons
  • 13. Positioning • Value • Choice • Quality • Latest Trend in Love with Life, In love with Fashion
  • 14. STRENGTHS • Presence in major cities • Reputation for value for money • Highly strategic human resource management & development
  • 15. WEAKNESSES • Doesn’t function internationally as they doesn’t reach International customers • Intense competition from retail stores and online shopping brands means limited market share growth for Pantaloons
  • 16. OPPORTUNITIES • Tie ups with Fashion Institutes and online brands can help increase sales • Increase in footfall by increasing TV commercials and promotions
  • 17. THREATS • Intense Competition from online, Offline retail and unorganized retail sector • Online shopping is an emerging trend

Editor's Notes

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