Complete Analysis of Pantaloons which includes Marketing Mix, Competitors details. Segmentation, Targeting, and Positioning. SWOT Analysis of Pantaloons.

1. GROUP - 6

2. 01
02
03
04
05
Founded – 1997
Headquarter – Mumbai
The company operates over 12 million sq. feet area
More than 200 stores across 86 cities in India
Employees over 35,000 people
About
Pantaloons India retail ltd. is India’s leading retailer that operates multiple retail formats
in both the value & lifestyle segment of the Indian consumer market

3. Vision & Mission
VISION
• Pantaloons shall deliver everything, everywhere, every time for every
Indian consumer in the most profitable manner.
MISSION
• We shall infuse Indian brands with confidence and renewed ambition
• We shall be efficient, cost conscious and committed to quality in
whatever we do
• We shall ensure that our positive attitude, sincerity, humility and
united determination shall be the driving force to make us successful

4. Competitors analysis
43%
18%
16%
9%
8%
6%
Pantaloons shoppers stop Lifestyle Max Globus Others

5. Marketing MIX
PRODUCT
Apparel & Accessories for Men, Women and Kids
Pantaloons Brands – Agile, Bare Denim, Chalk, Rig, Mix n Match
Non Pantaloons brands - Biba, Spykar, Lilliput, Lee Cooper

6. PRICE
• Value for money strategy to all its customers
• Pantaloons offer discounts during festive season
• They also have end of year clear off sales
• Goods are procured from private small-scale producers and are bundled and sold
under private labels
Marketing MIX

8. PLACE
• Sales through omni channel
• They have an online presence where items can be ordered from their home website
• The website of Pantaloons is designed in accordance with keeping e-commerce
strategies in place.
• The items are differentiated under headings suitably
• More than 200 stores across 86 cities in India
• The company operates over 12 million sq. feet area
Marketing MIX

9. 01
Media
TV, Print,
Online
02
Offers
Green Card
Membership
05
CSR
Activites
06
Discount
Pricing
04
Bank
Tieups
03
Star Based
Offering
09
Occustion
al Pricings
PROMOTION
Marketing MIX

10. Segmenting Targeting Positioning
Middle and upper
middle class urban
families
TARGETING
People looking for good
quality affordable apparel
SEGMENTING
Fashionable brand
with affordable
prices
POSITIONING

11. Segmenting
• Demographics – For Males, Females, Kids of every age, cast & religion
• Lifestyle - upper to middle class
• Occupation – All Eg: Professional managers, sales staff, students,
Homemakers
• Geography – throughout the country
• Psychographics - Fashion Followers, Shopaholics, Trend setters
• Occasion – Seasonal, Holiday, special occasion & regular occasion

12. Targeting
• Need based – Assortment of clothes for all classes
• Identification – Working class people, Students, Each & every
member of a family
• Price conscious people as per their purchasing power
• Middle income group people are enjoying more services of
Pantaloons

13. Positioning
• Value
• Choice
• Quality
• Latest Trend
in Love with Life, In love with Fashion

14. STRENGTHS
• Presence in major cities
• Reputation for value for money
• Highly strategic human resource
management & development

15. WEAKNESSES
• Doesn’t function internationally as
they doesn’t reach International
customers
• Intense competition from retail stores
and online shopping brands means
limited market share growth for
Pantaloons

16. OPPORTUNITIES
• Tie ups with Fashion Institutes and
online brands can help increase sales
• Increase in footfall by increasing TV
commercials and promotions

17. THREATS
• Intense Competition from online,
Offline retail and unorganized retail
sector
• Online shopping is an emerging trend

18. Thank You