overview of online retail shopping, along with the survey conducted to know the insights of customers related to online shopping.

1. ONLINE RETAIL SHOPPING
(E-TAILING)

2. WHAT IS E-TAILING

3. PRODUCT CATEGORIES
PRODUCT NAME ONLINE STORE
Apparel,Shoes,Accessories and Home
Furnishing
Jabong,Myntra,Yebhi
Indian Ethnic Wear Utsavfashion,dress365days
Home Furnishing Fabfurnish,mabelkart
Personal Care & Well Being Purplle,goodlife
Mom & Kids Care Firstcry,babyoye
Shoes Besttylish,metroshoes
Jewelry bluestone,jewelsnext
Grocery Store Bigbasket,bigbazaar
Florist Fngstore,localflowershop
Deals Site Dealsandyou,coupondunia
Health & Lifestyle Healthkart,naturalmantra
Books Crossword,bookadda
Sports Goods Sites Sports365,mysportcart

4. WORKING MODEL OF
ONLLINE RETAIL SHOP

5. 1080
1860
3600
CY2012 CY2013 CY2016P
INCREASING AVG ORDER
VALUE(INR)
.
20
40
CY2013 CY2016P
ONLINE
SHOPPERS(MILLIONS)
Source : ACCEL

6. 278 559
2811
CY2012 CY2013 CY2016P
Fashion + Footwear +
Accessories Gross
Merchandise
Volume(GVM in millions
$)
1
8
27
2012 2013 2016P
Mobile…
1
4
24
2012 2013 2016P
Women Purchasing Power
Source : ACCEL

7. .
COMPETITIVE RIVALRY
*High
*Low exit barrier because of low
fixed assets
THREAT OF NEW ENTRANTS
*Minimal Gov. Regulation
*Patient not required
*No/Less asset specification
POWER OF SUPPLIERS
*Low
*Low supplier
Concentration
*High Switching cost for
supplier
AVAILABLITY OF SUBSTITUTES
*Higher buyer propensity to shift
POWER OF BUYERS
*Strong
*High Switching cost of
buyer
*Lower degree of
loyalty to brand

8. Flipkart
• Online retail industry
• Leading e-commerce player in the country
• Founded: September5, 2007
• Founders: Sachin and Binny Bansal
• Employees: 5000+
• India`s first online retailer to hit $1billion
in gross merchandise value
• Subsidiaries: We Read
Mime360
Chakpak.com
Letsbuy.com and
Myntra.com

9. • Offers discount
• Provides lowest best
possible price
• Upper edge in
competitive pricing
• No Kidding No Worries
• Used children to give out the
message
• Cash on delivery
• Chief executive delivering
orders
• Good website
• Aims most segments
except automobiles
and groceries
• Quality oriented
products
• 30 day replacement
guarantee
• 80% orders are handled via
warehouses
• Shipping and courier act as an
intermediaries in this process
• * Delivers products to
9 95 cities which
includes 2500 pincodes
PlaceProduct
Price Promotion

10. 4C Analysis
•E-commerce company
Company
•Busy people
•Urban population
•People who surf internet
Customer
•Amazon.com
•Snapdeal
•Ebay
•HomeShop18
•Myntra
•Jabong
Competitor
•Accel India
•Tiger Global
•Naspers Group
•Iconiq Capital
•Dragoneer Investment
Group
•Morgan Stanley Wealth
Management
•Sofina SA
•Vulcan Inc
Collaborator

11. Segmentation of shoppers
79
21
Genderwise Distribution
Male
Female
54
42
2 2
Agewise Distribution
Youngsters
Adults
Elders
Teenagers
56
13
14
17
Income Distribution
Below 10000 INR
10001 to 30000 INR
30001 to 50000 INR
Above 50000 INR

12. Evolving Online Shopping
12%
18%
13%
16%
41%
Avg Monthly Online Expense
Below 1000 INR
1000 to 2000 INR
2000 to 3000 INR
3000 to 5000 INR
Above 5000 INR
28%
42%
28%
2%
Online Experience Quality
Average
Good
Best
Worst
95%
5%
TS vs OS
TS reduced
TS unaffected

13. Public Opinion
8013
11
23
3
Flipkart Ranking
#1
#2
#3
#4
#5
12%
32%
19%
25%
12%
Snapdeal Ranking
#1
#2
#3
#4
#5
14%
30%
16%
20%
10%
Amazon Ranking
#1
#2
#3
#4
#5

14. Online Audio Retail Store
• Untapped market segment with huge future growth
prospects; no such exclusive e – retail store available.
• To be launched in three segments:
 In – car audio
 Home audio
 Portable players
• An engaging platform with a dashboard to educate the
populace about the audio and sound world.

15. In – car Entertainment Market
• In-car entertainment increases in volume by 18% in 2013, rising
to 2.8 million units.
• In-car entertainment is set to increase in volume at a CAGR of
15% over forecast period, rising to 4.8 million units by 2017.

16. Home Audio
• Home cinema and speaker systems records the strongest volume growth in
home audio and cinema in 2013, rising by 13% to 853,000 units.
• Indian consumers are gradually shifting away from audio separates and
other home audio and cinema players towards home cinema and speaker
systems and this general trend is expected to drive sales in the category
over the forecast period.