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1
ON LINE
SHOPPING
Prepared by
T.Y.B.B.A
GLSIBA
2011-12
2
A
Research and survey
On
Online shopping
Presented by:
T.Y.B.B.A.
Students of
GLS-INSTITUTE OF UNDER
GRADUATE BUSINESS
A...
3
Index
Sr. No. Contents Page no.
1 What is online shopping? 6
2 The online shopper’s checklist 9
3 Executive Summary 12
4...
4
ACKNOWLEDGEMENT
A project without proper guidance is like ship without a navigator. A
successful story is incomplete wit...
5
PREFACE
A child’s very first breathe questions his ability to adapt from one
environment to another that is dramatically...
6
WHAT IS ONLINE SHOPPING?
Online shopping is the process of buying goods and services from
merchants who sell on the Inte...
7
In contrast, online shopping helps consumers avoid these
disadvantages. With online shopping, a person logs onto the Int...
8
Another reason some consumers avoid shopping online is the fact
that they worry that the products they purchase are not ...
9
THE ONLINE SHOPPER'S CHECKLIST
There are lots of benefits to shopping online—you can save time, effort
and sometimes eve...
10
The terms and conditions
Before buying, understand exactly what is involved in the purchase.
The terms and conditions o...
11
The payment
Only go ahead with the purchase if people are comfortable with the
payment method. If paying electronically...
12
EXECUTIVE SUMMARY
Now a day, online shopping has become popular among
people, they have become techno savvy and feel ve...
13
WHY DO PEOPLE PREFER ONLINE
SHOPPING
Some reasons given below why Online Shopping is liked by many:
Convenience
The con...
14
Variety
The choices people can get for products are amazing. One can get
several brands and products from different sel...
15
STATEMENT OF OBJECTIVE
There are multiple principle goals of online shopping
which are determined by the end user.
Gene...
16
METHODOLOGY
1. Deciding the subject of Research
Initially we had a lot of ideas for survey-based project.
Then it was m...
17
Space boundaries
Space boundary means the area that we have covered for
the survey. In this research, the scope for the...
18
TYPES OF DATA SOURCES
Basically there are two types of data:
1) Primary data
2) Secondary data
1) Primary data:
Primary...
19
For this project we used primary data only. We adopted the
survey method to collect the primary data. Once the decision...
20
DATA COLLECTION METHODS
A market researcher has a choice of three main research instruments in
collecting data namely:
...
21
-Market researcher distinguishes between close-end and open –end
questions. Close-end questions specify all the possibl...
22
SAMPLING DECISIONS
We have undertaken target -oriented method for sampling. Our
target research included library, books...
23
Questionnaire
(We would like to know more about how you use online shopping.
You can help us to learn more by filling o...
24
7. Place of residence
 Rajkot
 Ahmadabad
 Gandhinagar
 Other please specify_____________________________
8. Occupat...
25
11. How long you have been using internet?
 Less than 1year
 1-3 years
 3-5years
 More than 5 years
12. On an avera...
26
14. Where do you most often access the internet?
 Home
 Office/ college
 Cyber Café
 Others please specify_________...
27
18. What would be your main motivation for buying through
online shopping? (Rank from1 to5, 1 is highest)
 saves time
...
28
21. Do you think online shopping is expensive or not in
comparison of manual shopping?
 Yes
 No
22. In online shoppin...
29
24. If yes, what are the problem that you faced while making
purchase transaction through online shopping?( more than o...
30
26. Which is your favorite site for online shopping?
 www.skyshop.com
 www.shapdeal.com
 www.flipkart.com
 www.yebh...
31
29. Any suggestions
____________________________________________
____________________________________________
_________...
32
DATA
ANALYSIS
33
Q. What Is Your Occupation?
Occupation Male Female Total
Student 123 109 232
Housewife 0 24 24
Government
employer
15 6...
34
Q. How Long You Have Been Using Internet?
Years Male Female Total
LESS THAN 1
YEAR
49 53 102
1-3 year 67 44 111
3-5 yea...
35
Conclusion: Male consumption of internet is on yearly basis is highest
than that of females. Around 35 males out 360 ar...
36
Q.Activities for Which Internet Is Using
Activities Male Female Total
Social networking 115 103 218
Information
gatheri...
37
Conclusion: The activity for which internet is used majority is for
gathering information i.e. through various websites...
38
Q. Main Motivation for Buying Through Online Shopping.
0
20
40
60
80
100
120
140
160
180
200
1 2 3 4 5
Saves time
Easy ...
39
Conclusion: From the above we can say that majority of people think
that online shopping helps in saving time of custom...
40
Q. What according to you is the most alarming barrier to purchase
online?
Barriers Male Female Total
Worried about givi...
41
Conclusion: When analyzed the major barriers of online shopping
majority of males and females i.e. 108 males and 89 fem...
42
Q. What is the problem that you faced while making purchase
transaction through online shopping?
0 10 20 30 40 50 60
Pa...
43
Conclusion: Around 20% of people feel that site is very confusing to
find the right product. The other problems which a...
44
FINDINGS
After completing all data analysis, we decide to compute X
2
test to
check whether the 2 attributes of our int...
45
Q. Products and occupation.
Occupation/prod
uct
clothe
s
electroni
c
jewele
r
accessori
es
othe
r
Tota
l
Student 77 96 ...
46
RECOMMENDATON
- They should provide complete information about their
products and should make site simple so that commo...
47
LIMITATION
In this project we have faced various difficulties, starting from
setting the objective, collecting the surv...
48
CONCLUSION
After having detail study on Online Shopping one can see a great
change in the behavior of people in many ma...
49
BIBLIOGRAPHY
-Google
-Philip Kotler
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Online shopping.

  1. 1. 1 ON LINE SHOPPING Prepared by T.Y.B.B.A GLSIBA 2011-12
  2. 2. 2 A Research and survey On Online shopping Presented by: T.Y.B.B.A. Students of GLS-INSTITUTE OF UNDER GRADUATE BUSINESS ADMINISTRATION Submitted By: KOMAL DULAM Affiliated to Gujarat University For the year 2011-12
  3. 3. 3 Index Sr. No. Contents Page no. 1 What is online shopping? 6 2 The online shopper’s checklist 9 3 Executive Summary 12 4 Why do people prefer online shopping? 13 5 Statement of Objective 15 6 Methodology 16 7 Types of Data and Sources 18 8 Data collection Method 20 9 Sampling Decisions 22 10 Questionnaire 23 11 Data Analysis 32 12 Findings 44 13 Recommendation 46 14 Limitation 47 15 Conclusion 48 16 Bibliography 49
  4. 4. 4 ACKNOWLEDGEMENT A project without proper guidance is like ship without a navigator. A successful story is incomplete without paying tribute to those who inspired it. We would like to express our gratitude towards all those people who guided is for preparing this project, which was a great learning process for us. We are heartily indebted to Prof. Kavita shah and Prof. Minal Joshi who guided us throughout project and gave up valuable suggestion and encouragement. We also express our sincere thanks to the Director Mr. V.B.Patel, who gave an opportunity to learn from the practical training. Once again we would like to thank all those people who gave their valuable support by helping us in this project which is a great learning experience. Thank you………
  5. 5. 5 PREFACE A child’s very first breathe questions his ability to adapt from one environment to another that is dramatically changed. This element of ‘change’ dominates the world and adds a flavor of dynamism to it. It is a constant process. In fact change is the only thing which remains unchanged in the world. A business doesn’t live in vacuums. There are external and internal factors which comminutes business scenario and thus they causes a twister called ‘change’ which affects the business environment.
  6. 6. 6 WHAT IS ONLINE SHOPPING? Online shopping is the process of buying goods and services from merchants who sell on the Internet. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the Internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer Consumers buy a variety of items from online stores. In fact, people can purchase just about anything from companies that provide their products online. Books, clothing, household appliances, toys, hardware, software, and health insurance are just some of the hundreds of products consumers can buy from an online store. Many people choose to conduct shopping online because of the convenience. For example, when a person shops at a brick-and-mortar store, she has to drive to the store, find a parking place, and walk throughout the store until she locates the products she needs. After finding the items she wants to purchase, she may often need to stand in long lines at the cash register.
  7. 7. 7 In contrast, online shopping helps consumers avoid these disadvantages. With online shopping, a person logs onto the Internet, visits the store's website, and chooses the items she desires. The items are held in a virtual shopping cart until she is ready to make her purchase. The shopper can remain in her pyjamas as she does her shopping, and the process can be conducted in the wee hours of the morning or late into the night. Online stores never close — they're open 24 hours a day. Despite the convenience of online shopping, not everyone chooses to purchase items and services online. Some people like the idea of physically going to a store and experiencing the shopping process. They like to touch the merchandise, try on clothing, and be around other people. Online shopping doesn't permit shoppers to touch products or have any social interaction. It also doesn't allow them to take the merchandise home the same day they buy it. Other people may worry about shopping online because they fear their credit card information will be compromised. Since it's necessary to provide credit card information when purchasing products online, people worry they may become the victims of identity theft. This discourages some consumers from participating in online shopping.
  8. 8. 8 Another reason some consumers avoid shopping online is the fact that they worry that the products they purchase are not accurately portrayed in the website's picture. They worry that the picture of the item may appear one way, but the actual item may look completely different — perhaps of lesser quality. It's also impossible to try on apparel when conducting online shopping. A consumer has to rely on body measurements in order to make sure the clothing will fit properly. If the clothing arrives in the mail and it's too small, the consumer has to return the item. This is a potential inconvenience that some shoppers may not wish to face.
  9. 9. 9 THE ONLINE SHOPPER'S CHECKLIST There are lots of benefits to shopping online—you can save time, effort and sometimes even money. But online shopping is different to purchasing face-to-face. People can planned purchase against the following points to help ensure people have an easy and safe online purchase. The seller Before people buy anything online, get to know the seller people need to know their contact details in case something goes wrong a reputable business should make this information easy to find. A reputable business should also have good customer feedback - friends, family or other customers rate them highly. The product or service Read and look at the advertisement carefully—make sure that it is exactly what people want. Consider the features and specifications such as make, model, dimensions, condition, age, functions, customer service and support. If people are unsure about something, ask the seller for more detail before committing them self.
  10. 10. 10 The terms and conditions Before buying, understand exactly what is involved in the purchase. The terms and conditions of people for purchase should be outlined by the seller—they may be located on a separate web page to the advertisement. They should be clear and outline any extra warranties offered by the seller, or policies covering security, privacy and returns. The process People must be clear about the payment and delivery processes including method and important dates. The seller should have a complaints procedure in place for if things go wrong. They should provide customer support for any queries or problems. The total cost Make sure people know the total cost of people planned purchase. Like they should mention whether they include the advertised price include delivery, insurance and handling cost or there any taxes or duties.
  11. 11. 11 The payment Only go ahead with the purchase if people are comfortable with the payment method. If paying electronically, make sure that the seller uses a secure payment system that encrypts your financial details. Look out for a padlock symbol and the web address starting with https:// —this indicates a secure payment process is being used. However, be aware that scammers may be able to reproduce symbols to give you the impression that a fake website is secure. If you have doubts, it is safer not to proceed. The paperwork The copy of any forms, emails, documents or WebPages have filled in, read or received—they are a record of the sale and will come in handy if something goes wrong. This includes the advertisement, pictures, any policies (privacy, security or refund), the terms and conditions, buyer questions, receipts and payment forms.
  12. 12. 12 EXECUTIVE SUMMARY Now a day, online shopping has become popular among people, they have become techno savvy and feel very comfortable in using internet. So online shopping has becoming a trend that is why we thought to make a study on online shopping usage. In the course of study various interesting facts were arrived. A questionnaire was prepared having pointed an interesting information having options. Our group visited people of different age groups to get the questionnaire filed. We helped them understand some questions so they could give us correct information. The information gathered was compiled and analyzed to arrive at the very purpose of study. However we did not fine difficulty in getting the questionnaire filled by various segments as questions touched their heart. People were filling questionnaire very keenly. It is interesting to know that people in the age group of 15 to 30 years use online shopping more as compared to other age groups. Normally in this age group students and professional people fall. It came to know that people frequently visit the snap deal and flip kart for online shopping.
  13. 13. 13 WHY DO PEOPLE PREFER ONLINE SHOPPING Some reasons given below why Online Shopping is liked by many: Convenience The convenience of this method of shopping is what like best about it. Where else can people do shopping even a midnight wearing your night suit? People do not have to wait in a line or wait till the shop assistant is ready to help people with the purchases. People can do shopping in minutes even if they are busy apart from saving time and avoiding crowds. Online shops give us the opportunity to shop 24 hours. Better Prices Another thing which fascinates people is the cheap deals and better prices they get from online stores because products come direct from the manufacturer or seller without middlemen involved. Many online shops offer discount coupons and rebates.
  14. 14. 14 Variety The choices people can get for products are amazing. One can get several brands and products from different sellers at one place. People can get in on the latest international trends without spending money on airfare. Send Gifts Online Shopping makes sending gifts to relatives and friends easy, no matter where ever they stay. Comparison of Prices Online shops make comparison and research of products and prices possible. Online stores also give people the ability to share information and reviews with other shoppers who have firsthand experience with a product or retailer. Compulsive Shopping Many times when people go out on Shopping people end up buying things which we do not require because of the shop keepers up selling skills. Sometimes we even compromise on our choices because of the lack of choices in those shops.
  15. 15. 15 STATEMENT OF OBJECTIVE There are multiple principle goals of online shopping which are determined by the end user. General Goal: Time and Energy saving It is time saving and energy saving. Person can easily login to online site while sitting at home. So by this we can say that it is time as energy saving. Availability People while sitting at one place, can reach to number of products with different varieties and can order them and would get them at their door step. Comparison of Products Online shopping gives the benefit of comparing the products on the various attributes like pricing, texture, substitution of products etc…. Thus, our aim of our project is to have understanding about the online shopping behavior among different age-shoppers.
  16. 16. 16 METHODOLOGY 1. Deciding the subject of Research Initially we had a lot of ideas for survey-based project. Then it was mutually decided that the survey sample should be huge. So we decided to take a subject in which we can get wide range of sample size. In order to face 21st century internet prepares people of different age groups to adapt to social and technological changes that are taking place at an unprecedented rate. In this context internet especially is a resource for continued education for the acquisition of new knowledge and skills, for gaining information through media. Online shopping is an example of internet 2. Framing appropriate Questionnaires The initial steps of our project was to frame a less complicated questionnaire so that our sample have a clear idea what is being required from them and save their precious time . The questionnaire was constructed to mirror many of the queries that have been asked in previous studies of online shopping, internet usage (i.e. between 15-30 years, 30-45years, 45-60 years)
  17. 17. 17 Space boundaries Space boundary means the area that we have covered for the survey. In this research, the scope for the survey was Ahmadabad, Rajkot, and Gandhinagar. This aspect focuses on how the youth people have change their buying method and has become techno savvy.
  18. 18. 18 TYPES OF DATA SOURCES Basically there are two types of data: 1) Primary data 2) Secondary data 1) Primary data: Primary data are those data which are collected for the first time, taking a sample, representing a population. It is not a published data, it is problem specific data collected by the researcher, and it becomes the secondary data for everybody, other than the researcher. It can be collected in five ways: 1. Observational research 2. Focus groups research 3. Survey research 4. Behavioral data 5. Experimental research
  19. 19. 19 For this project we used primary data only. We adopted the survey method to collect the primary data. Once the decision of collecting primary data is taken, one has to decide about mode of collection. We took the help of a structure questionnaire to collect the information from the readers. 2) Secondary data: Secondary data are those data, which are already published. It may be useful for many other persons than the researcher who published it. There are various sources of secondary data collection. They are: 1. Government sources 2. Commercial sources 3. Industry sources 4. Miscellaneous sources As our subject is based on psychology of the people, we do not have any secondary data.
  20. 20. 20 DATA COLLECTION METHODS A market researcher has a choice of three main research instruments in collecting data namely: 1. Questionnaires 2. Qualitative measures 3. Mechanical devices -We have chosen questionnaires as the research instrument. -A questionnaire consists of a set of questions presented to respondents. -Because of its flexibility, the questionnaire is by far the most common instrument used to collect the primary data. -Questionnaires need to be carefully developed and tested before they are administrated on a large scale. -In preparing questionnaire, a researcher carefully chooses the questions, their formation and working sequence. The formation of questions can influence the response.
  21. 21. 21 -Market researcher distinguishes between close-end and open –end questions. Close-end questions specify all the possible answers and provide answers that are easier to interpret. Whereas open-end questions allow respondents to answers in their own words and often reveal more about how people think. They are useful in exploratory research, where the researcher is looking into how people think rather than measuring how many people think in a certain way.
  22. 22. 22 SAMPLING DECISIONS We have undertaken target -oriented method for sampling. Our target research included library, bookstores, households, schools and colleges and public places. Sample size: Our sample is 360. We surveyed 360 samples, which were bifurcated into 208 are male and 152 are female who use the internet for purchase. Sample space: The sample space of study consisted of 360 men, women, belonging to different occupations, reading habits, qualification and monetary status.
  23. 23. 23 Questionnaire (We would like to know more about how you use online shopping. You can help us to learn more by filling out the questionnaire. We do not share your answers with anyone else so they remain confidential if you have any questions please ask your presenter.) 1. Name :________________________________________ 2. Address :________________________________________ ________________________________________ ________________________________________ 3. Contact No:_______________________________________ 4. E-mail Id:_________________________________________ 5. Gender :  Male  Female  6. Age-group:  Below 15  15-30  30-45  45-60
  24. 24. 24 7. Place of residence  Rajkot  Ahmadabad  Gandhinagar  Other please specify_____________________________ 8. Occupation:  Student  House-Wife  Government Employer  Business  Others 9. Monthly Income  Below10000  10000-25000  25000-35000  35000-45000  45000-above 10. Do you use internet?  Yes  No
  25. 25. 25 11. How long you have been using internet?  Less than 1year  1-3 years  3-5years  More than 5 years 12. On an average how much time you spend on surfing the web?  0-5hrs  6-10hrs  11-15hrs.  16-20hrs  More than 20hrs 13. For what activities you use internet?  Social networking  Information gathering  Entertainment  Finance  Shopping
  26. 26. 26 14. Where do you most often access the internet?  Home  Office/ college  Cyber Café  Others please specify__________________________ 15. Have you done online purchase?  Yes, continue to buy,  yes, but discontinued,  Never 16. Which one is better for shopping as per your view?  Online shopping  Manual shopping 17. What would you purchase through online shopping?  Clothes  Electronics  Jeweler  Accessories  Other please specify______________________
  27. 27. 27 18. What would be your main motivation for buying through online shopping? (Rank from1 to5, 1 is highest)  saves time  Easy of purchase through online  Avoided hassles of shopping in store  Price  Superior selection/ Availability 19. Overall, were you satisfied with your experience of online shopping?  Yes  No  Can’t say 20. What according to you is most alarming barrier to purchase online?  I am worried about giving my credit card no.  I like to see the product in personal before buy it  The process is expensive due to access  Insecurity& Net connectivity trouble
  28. 28. 28 21. Do you think online shopping is expensive or not in comparison of manual shopping?  Yes  No 22. In online shopping delivery of goods is more time consuming or not?  Yes  No 23. Did you face any problem while making online purchase?  Yes  No
  29. 29. 29 24. If yes, what are the problem that you faced while making purchase transaction through online shopping?( more than one)  Pages took too long to load that I gave up,  Site was so confusing that I could not find the product  Desired product was not available  System logged off before compulsion  Tried & failed to contact customer service  Wrong/ Bad product arrived & could not return  Others please specify _____________________________ _____________________________ 25. What was the impact on your online shopping behavior in general?  Stopped shopping online,  Stopped shopping online but for only product or category of product,  It had no impact what so ever,  Others please specify _____________________________
  30. 30. 30 26. Which is your favorite site for online shopping?  www.skyshop.com  www.shapdeal.com  www.flipkart.com  www.yebhi.com  other please specify_______________________________ ________________________________ 27. What amount of your monthly salary do you spend on online shopping?  10%,  20%,  30%,  50%,  more than 70% 28. If the product has the same price both in shops &on the internet, where do you prefer to buy it?  Shops  Internet
  31. 31. 31 29. Any suggestions ____________________________________________ ____________________________________________ ____________________________________________ THANK YOU
  32. 32. 32 DATA ANALYSIS
  33. 33. 33 Q. What Is Your Occupation? Occupation Male Female Total Student 123 109 232 Housewife 0 24 24 Government employer 15 6 21 Business 43 4 47 Other 27 9 36 Total 208 152 360 Conclusion: Majority of the population in the sample are students i.e approximately 45% of the sample size are students with business people being the 2nd major occupation. 123 0 15 43 27 109 24 6 4 9 0 50 100 150 STUDENT HOUSEWIFE GOVERNMENT EMPLOYER BUSINES OTHER FEMALE MALE
  34. 34. 34 Q. How Long You Have Been Using Internet? Years Male Female Total LESS THAN 1 YEAR 49 53 102 1-3 year 67 44 111 3-5 year 57 28 85 MORE THAN 5 YEAR 35 27 62 Total 208 152 360 less than 1 year, 102 1-3 yr, 111 3-5 yr, 85 more than 5 year, 62 0 20 40 60 80 100 120 less than 1 year 1-3 yr 3-5 yr more than 5 year Internet using Internet using
  35. 35. 35 Conclusion: Male consumption of internet is on yearly basis is highest than that of females. Around 35 males out 360 are enjoying the benefit of internet since last 5years with 27 that of females. 67 males have been using the internet service from last 3 years with 44 of females on the next end but since last 1 year the usage of internet among females have increased in comparison to males.
  36. 36. 36 Q.Activities for Which Internet Is Using Activities Male Female Total Social networking 115 103 218 Information gathering 120 98 218 Entertainment 91 50 141 Finance 34 10 44 Shopping 58 34 92 115 120 91 34 58 103 98 50 10 34 0 50 100 150 200 250 Social activities Information gathering Entertainment Finance shopping Female Male
  37. 37. 37 Conclusion: The activity for which internet is used majority is for gathering information i.e. through various websites and the second major activity is social networking. Around 115 men and 103 females used internet for enhancing their knowledge. Internet services for dealing in shares, investments, stocks are least only 34 from males and hardily 10 females use internet for activities relating to finance.
  38. 38. 38 Q. Main Motivation for Buying Through Online Shopping. 0 20 40 60 80 100 120 140 160 180 200 1 2 3 4 5 Saves time Easy of purchase through online Avoided hassles of shopping in store Price Superior selection Rank Saves time Easy of purchase through online Avoided hassles of shopping in store Price Superior selection/Availability 1 193 60 39 52 16 2 81 68 77 106 25 3 48 105 67 55 85 4 28 90 96 70 70 5 10 36 77 71 157
  39. 39. 39 Conclusion: From the above we can say that majority of people think that online shopping helps in saving time of customers with easier purchasing being the next motivating factor.
  40. 40. 40 Q. What according to you is the most alarming barrier to purchase online? Barriers Male Female Total Worried about giving-out credit card no.+ personal info. 78 44 122 To see the product in personal, before buy it. 108 89 197 The process is expensive due to cost of access. 22 9 31 Insecurity + Net connectivity trouble. 22 21 43
  41. 41. 41 Conclusion: When analyzed the major barriers of online shopping majority of males and females i.e. 108 males and 89 females considered product visibility i.e. to see the product in personal information being the 2nd . 0 20 40 60 80 100 120 140 160 180 200 Worried about giving- out credit card no.+ personal info. To see the product in personal , before buy it. The process is expensive due to cost of access. Insecurity + Net connectivity trouble. 78 108 22 22 44 89 9 21 Female male
  42. 42. 42 Q. What is the problem that you faced while making purchase transaction through online shopping? 0 10 20 30 40 50 60 Pages took too long to load that I gave up. Site was so confusing that could not find the product. Desired product was not available. System logged off before compulsion. Tried & failed to contact customer service. Wrong/Bad product arrived & could not return. 8 24 18 8 14 17 17 28 26 10 18 23 Male Female Problems Male Female Total Pages took too long to load that I gave up. 8 17 25 Site was so confusing that could not find the product. 24 28 52 Desired product was not available. 18 26 44 System logged off before compulsion. 8 10 8 Tried & failed to contact customer service. 14 18 32 Wrong/Bad product arrived & could not return. 17 23 40
  43. 43. 43 Conclusion: Around 20% of people feel that site is very confusing to find the right product. The other problems which are rated according to the people are that 10% feel that they do not get the desired product with wrong or bad product being the next problem.
  44. 44. 44 FINDINGS After completing all data analysis, we decide to compute X 2 test to check whether the 2 attributes of our interest are independent or not. We test our null hypothesis at 5 % level of significance. Here in all chi- square procedure we considered as there is relation between two attributes of our interest. Now if the P value is less than 0.05 the hypothesis will be rejected and there is a relation between two attributes and they are said to be dependent. If P value is greater than 0.05 the hypothesis will be accepted and they are said to be independent.
  45. 45. 45 Q. Products and occupation. Occupation/prod uct clothe s electroni c jewele r accessori es othe r Tota l Student 77 96 21 45 39 278 House wife 9 10 7 8 0 34 Government employer 7 12 0 8 0 27 Business 14 32 3 9 8 66 Other 9 25 3 4 3 44 Total 116 175 34 74 50 449 Ho: Products and occupation in online shopping are independent. P value: 0.071298 So, P > 0.05 Therefore Ho is accepted. Conclusion: We may conclude that product and occupation in online shopping may be regarded independent.
  46. 46. 46 RECOMMENDATON - They should provide complete information about their products and should make site simple so that common people can understand how to make purchase - As in online one purchase goods through credit cards but one can use the approach of cash payment during delivery - One can use more animation through which they can attract more customers - One can use the approach of credit points i.e. if one purchase for the first time they get credit points due to which if they purchase for the second time they can get discount of that much points. Due to which one increase the repurchase.
  47. 47. 47 LIMITATION In this project we have faced various difficulties, starting from setting the objective, collecting the survey sample, problem recognition, consulting target market and conducting the survey to complete the project. - One of the major problems faced by us was time. Some people were not readily available for the survey - Some responder were not able to share about their information regarding their credit card and personal information as it can be leaked - Some people lack interest in giving feedback to our questionnaire - Middle- age group and old age people prefer traditional method of buying - There is a fear among consumers that while buying online there can be risk of getting their ordered products or might they can lose their money.
  48. 48. 48 CONCLUSION After having detail study on Online Shopping one can see a great change in the behavior of people in many manners like their attitude, buying pattern. In earlier times people use to do manual shopping but now as time changed people are becoming busy and due to which technology has brought a new revolution i.e. Online Shopping. As we started doing survey it came to in notice that young age group people i.e. 15-30 uses or prefer online shopping because it is time and energy saving. But middle-age group does not prefer much because they have wrong perception that by seeing the product one can get the goods of proper quality. And even some people does not prefer using plastic money i.e. credit cards. But online shopping has a great future but to be successful it is necessary to spread awareness about its benefit.
  49. 49. 49 BIBLIOGRAPHY -Google -Philip Kotler

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