2. INTRODUCTION
Kaymu Pakistan was an e-commerce portal based in Pakistan.
On 2016 Rocket Internet merged ecommerce site Kaymu into Daraz.
Kaymu stopped its operations officially in Pakistan on 5 July 2017.
Initially launched as Azmalo.pk in January 2013, Rocket
Internet rebranded the company as Kaymu.pk in September 2013,
aligning the venture with the global company brand that currently
spans 3 continents, Asia, Africa and Europe. Kaymu Pakistan was
initially managed by Managing Director Asia Region Ahmed H. Khan
followed by Co-founders and Managing Directors Kaymu Asia -
Christian Schröder and Niroshan Balasubramaniam respectively.
Kaymu's online shopping operations in Pakistan were led by Adam
Dawood as country manager from August 2014 to February 2016
followed by Ali Zain Sheikh from March 2016 onward.
The idea behind the founding of Kaymu in Pakistan was to
facilitate online buying and selling through a single platform. At the
time of Kaymu's launch in Pakistan, OLX was already operating in
the country as an online classifieds website. The idea of a managed
online marketplace that would be providing seller rating and
facilitating buyers via cash on delivery received good response from
the local community. Kaymu Pakistan now serves as a platform that
offers consumer to consumer (C2C) as well as business to consumer
(B2C) services across the country.
Kaymu launched smartphone apps for Android, iOS and
Blackberry devices in 2014 and 2015, respectively
Daraz is an online retailer which has its operations in Pakistan,
Bangladesh, Sri Lanka, Nepal and Myanmar.
Supported by a wide range of tailored marketing, data, and
service solutions, the pioneering ecommerce ecosystem in South Asia
has 30,000 sellers and 500 brands, serving 5 million consumers. With
2 million products available, Daraz offers a diverse assortment of
products in categories ranging from consumer electronics to
3. household goods, beauty, fashion, sports equipment, and groceries.
Focused on providing an excellent customer experience, it offers
multiple payment methods including cash-on-delivery,
comprehensive customer care and hassle-free returns. In May 2018,
Chinese e-commerce company Alibaba Group acquired Daraz for
undisclosed deal. Daraz is owned by Alibaba Group Holding Limited.
4. PROCESS OF ONLINE PURCHASE
Open the site www.daraz.com and the site will open like this
Select the category what you want to purchase or you can search a
particular item in search box. I want to purchase men’s windcheater.
Here the search is like this
5. You can filter the product like what price range do you choose, which
brand do you prefer, discount, and rating. Select which one would you
like to purchase. I selected this one
Click buy now to add the product to your cart. It shows like this
Now you need to provide your email address and your address where
your product will be delivered. You can track your product once you
have provided address. It takes 3 to 7 for your product to get
delivered. There is only one option for payment that is cash on
delivery
6. ADVANTAGES OF DARAZ
1. Time saving
2. Convenient
3. All under single website
4. Review options
5. Doorstep delivery
6. Payment method
7. Affordability
8. Availability
9. Mass market can be targeted
DISADVANTAGES OF DARAZ
1. Quality risk
2. No bargaining
3. Fake/unoriginal products
4. Account hacking
5. Frauds and fake sites
6. Poor customer service
7. Do not receive the product as it is showcased on sites
7. CONCLUSION
On conclusion daraz.com is one of the leading ecommerce site
in South Asia except India. It has on hand experience of product and
saves a lot of time. One bad experience keeps them away to purchase
again. They are comfortable in COD mostly. They have user friendly
websites and app. Doorstep delivery is much approved by the
customer. They provide recommendation/testimonials about the
product.
On the other hand there is lack of a dedicated online payment
gateway such as Paypal. Bottlenecks in distribution and delivery
channels to rural area is the problem they need to solve. Low literacy
rate in South Asia including Nepal has led many firms to give low
priority to e-commerce due to unavailability of proper framework for
the internet in the country. And lastly unavailability of proper
infrastructure also creates difficulties for daraz
