Online retailing is a form of electronic commerce
which allows consumers to directly buy goods or
services from a seller o...
PARAMETERS

2007

2010

2013

IN TOP 5

IN TOP 5

# 1 FACTOR

Price

87%

96%

64%

Selection

74%

86%

14%

Promotions/A...
 Increasing urbanization.
 Burgeoning middle class with relatively high disposable







incomes.
In-adequacy of ...
E-TAILING A BIRD EYE VIEW
Mobile internet traffic has made the surfers buy house and car online.
Great Online Shopping F...
Top Categories in India

30%

34%

15%
6%
2%
3%

10%

Apparels and
accessories
Books
Beauty & Personal
care
Home and
Furni...
1. Travel and Tourism
OTA'S SHARE ON ONLINE PLATFORM

4%4%
6%
36%

8%
10%

15%

17%

Indian Railways
MakeMyTrip
Yatra Onli...
2.GROCERY MARKET
3.STOCK TRADING
Yebhi.com was known as Bigshoebazaar.com earlier and
was started in September 2009.
It transformed into www.Yebhi.com in...
WORKING MODEL:
Yebhi.com is working on Inventory model. They have 2 big distribution
centers of 125000 sq. feet with more ...
RECENT IDEAS
BUY FIRST SELL LATER
• Purchases
from
suppliers

In bulk

• Storage in
warehouses

• Sale to the
end user

1....
 Yebhi.com Launched a new model “Try and Buy” in

which customer can order a product and at the time of
delivery if not s...
CLICK TO THE SHIP
A streamlined workforce In place, which ensures
that time between a customer placing order and
the produ...
•INVESTMENT:
120
100

100

80
60

60

50

40
20
0
2011
Series A

2012
Series B

2013
Series C
•Supply chain management:
Previously yebhi used Aramex courier and now yebhi
launched their own courier services which is ...
TIE UP WITH IRCTC
 The Indian Railway’s subsidiary which

recently launched its SMS based ticketing
service, was looking ...
CUSTOMER:
PROMISES (95%)

REALITY (5%)

CLICK TO SHIP

Delay in delivery(10-12 days).

Refund done immediately after
custo...
BUSINESS:
Logistics issues.
Problem with the Payment system.

New Business models for Retailers.
Back-End systems.
Se...
India Retail Market Forecasts
900
800

700

$ billions

600
500
400

E-tailing

 E-tailing in India will positively have ...
E tailing
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E-tailing in India- A Case study approach

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E tailing

  1. 1. Online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Retailing is the most ground breaking and challenging innovation for the retail industry since the last two decades. Online is for discount is for discount mongerscheap cheap cheap! Online has excessive returns- loss making proposition.
  2. 2. PARAMETERS 2007 2010 2013 IN TOP 5 IN TOP 5 # 1 FACTOR Price 87% 96% 64% Selection 74% 86% 14% Promotions/Advertisements 48% 50% 3% Customer Service 43% 46% 2% Familiarity/ Experience with store 42% 44% 6% Payment options 41% 43% 2% Access to customer reviews, product information 40% 38% 3% Name Recognition 38% 37% 4% Ability to purchase multiple items 34% 36% 2% Recommendations from friends/ relatives 23% 18% 1%
  3. 3.  Increasing urbanization.  Burgeoning middle class with relatively high disposable       incomes. In-adequacy of time of consumers. High need for saving labor. Convenience (open 24X7). Quick deals search and choice of best available in the market. Increasing internet penetration. Young and educated population.
  4. 4. E-TAILING A BIRD EYE VIEW Mobile internet traffic has made the surfers buy house and car online. Great Online Shopping Festival (GOSF) was conducted in India on DEC 11, 2013.  Participation by over 200 e-commerce portals, running for 72 hours.  50% of people who shopped during the GOSF were the first time online shoppers. The Indian e-commerce market grew at a CAGR of about 35% between 2009 and 2012 to $9.5 billion. The market reached $12.6 billion in 2013 which led to entry of FDI in this sector. E-tailers click in Tier 2/3 towns and cities.
  5. 5. Top Categories in India 30% 34% 15% 6% 2% 3% 10% Apparels and accessories Books Beauty & Personal care Home and Furnishing Healthcare
  6. 6. 1. Travel and Tourism OTA'S SHARE ON ONLINE PLATFORM 4%4% 6% 36% 8% 10% 15% 17% Indian Railways MakeMyTrip Yatra Online Clear Trip Expedia Traveladnetwork MustseeIndia.com Indianrailinfo.com
  7. 7. 2.GROCERY MARKET
  8. 8. 3.STOCK TRADING
  9. 9. Yebhi.com was known as Bigshoebazaar.com earlier and was started in September 2009. It transformed into www.Yebhi.com in 2010. Enormous success in footwear category inspired them to expand in other categories also like Apparels, Accessories, Bags, Jewellery and Mobiles.
  10. 10. WORKING MODEL: Yebhi.com is working on Inventory model. They have 2 big distribution centers of 125000 sq. feet with more than 14 delivery hubs in India. They deliver to about 11,000 pin codes in India, including tire one and tire two cities.
  11. 11. RECENT IDEAS BUY FIRST SELL LATER • Purchases from suppliers In bulk • Storage in warehouses • Sale to the end user 1.25 lk sq/ft Perfect fulfilment
  12. 12.  Yebhi.com Launched a new model “Try and Buy” in which customer can order a product and at the time of delivery if not satisfied can return it back without any cash charges.
  13. 13. CLICK TO THE SHIP A streamlined workforce In place, which ensures that time between a customer placing order and the product being shipped from there end is not more than 1-2 hours YEBHI CHAMPS Hiring MBA professionals to carry on the delivery process. YEBHI WALLET The funds from Yebhi Wallet can be used to shop for products, recharge mobiles or DTH and transfer funds back to user's bank accounts through NEFT (National Electronic Funds Transfer) free of charge.
  14. 14. •INVESTMENT: 120 100 100 80 60 60 50 40 20 0 2011 Series A 2012 Series B 2013 Series C
  15. 15. •Supply chain management: Previously yebhi used Aramex courier and now yebhi launched their own courier services which is called “YEBHI EXPRESS”. •Publicity: Won the „CUSTOMER LOYALTY AWARD‟ in 2010. Presently 1,562,869 likes in Facebook. With all its credibility Yebhi has managed a 5X growth in 2013 with USD 127 million (INR 627 Crore).
  16. 16. TIE UP WITH IRCTC  The Indian Railway’s subsidiary which recently launched its SMS based ticketing service, was looking for a white label solution partner to manage its back-end operations.  IRCTC gets close to 1.2 million daily visits generating 180 million transactions every year thus making it the largest Ecommerce site in the country. Yebhi.com receives close to 2 Lakh visitors per day.  Almost 25% of the IRCTC traffic is coming to the IRCTC’s shopping website.
  17. 17. CUSTOMER: PROMISES (95%) REALITY (5%) CLICK TO SHIP Delay in delivery(10-12 days). Refund done immediately after customer grievance. Yebhi wallet ineffective. BUY FIRST AND SELL LATER. Order cancellation stating “out of stock as a reason”. 24X7 Customer Service Poor customer response.
  18. 18. BUSINESS: Logistics issues. Problem with the Payment system. New Business models for Retailers. Back-End systems. Seasonality Consumer Bias
  19. 19. India Retail Market Forecasts 900 800 700 $ billions 600 500 400 E-tailing  E-tailing in India will positively have impact on its Organized Retail Total Indian Retail 1. Employment status 2. Entrepreneurship Development which is imperative for India to get into that ladder of becoming a “SUPER POWER NATION” 300 200 THANK YOU 100 0 2006 2011 2016E 2020E

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