The document discusses music videos and distribution strategies for several rap songs from the early 2010s. It describes the concepts and directors behind videos for songs by Drake, Birdman, ASAP Rocky, and Trinidad James. All videos featured flashy displays of wealth and status. The rappers used various distribution methods like iTunes, record labels, YouTube, and SoundCloud to promote their songs, with more established artists using major labels and less known artists relying more on digital platforms. DJ Khaled's "I'm On One" video featured multiple rappers to widen its audience and used iTunes and CD distribution to sell over 3 million copies.

1. Research into music videos,
distribution and production.

2. Drake – started from the bottom
The music video for the song was directed by
Director x, the concept of the music video is like
most rap songs which show the struggle then living
large. The song was officially released on iTunes on
February 6, 2013. At the 55th Grammy Awards
which helped him distribute his songs and also
advertise to a large audience. ITunes is a major
distribution company for singers as it is the largest
way a consumer can buy single tracks, these large
profitable organizations help promote songs,
because millions of people visit the site everyday to
find new releases.

3. Birdman always strapped
Like drakes song, this video is also produced by
director x, and uses the same video concept of a
group of ‘gangsters’ who are showing off there
assets. Like all major labels birdman also distributed
his song through iTunes but also used his major
record label ymcmb to help distribute this song as
ymcmb is also a clothing line that is followed by
millions. Like all major music originations ymcmb is
a trend more then a label, this helps sell songs as
people find it trendy.

4. Asap rocky – goldie
The music video, which was filmed mostly in Paris
and France and directed by rocky himself, this was
released on his Vevo channel on May 3, 2012. It
features a major appearance by ASAP Worldwide
co-founder ASAP Yams. Even though asap directed
the video himself he has stuck to the same concept
as all rap music with flashy cars and jewelry. Asap
used smaller distribution companies to get his song
out as he was not as well known as the other
rappers during this song. Using sites like twitter and
YouTube to advertise and digital downloads to
distribute his music e.g. sound cloud.

5. Trinidad James – all gold everything
The music video was directed by motion family and
premiered on MTV Jams on November 18, 2012.
the video consists of showing off expensive
products like all the other videos, the common
aspect in all the videos is the idea of a group of
friends who have made a lot of money hence why
there showing off there expensive lifestyle. James
used YouTube as a distributor for this song, James
was not well known before this song hence why the
only downloads available are consumer uploaded
e.g. sound cloud and spotify, this soon led onto him
getting signed by def jam.

6. Dj Khaled – Im on one
DJ Khaled shot the music video for his "I'm On One" single
featuring Drake, Rick Ross, and Lil Wayne. The visual was
directed by Gil Green, with birdman, ace hood, wale, gunplay
and Mack Maine making cameos. The visual was shot in
Miami in Drake's Condo House over Memorial Day Weekend,
this visual is used in the same concept of all the other rap
videos with expensive cars around and a big house to show
there fancy living style. Unlike the other videos, this one uses
a variety of different rappers in one video to get the viewers
attention as this makes a bigger audience for advertisement.
Bet was used in the video as advertisement and to show
where to nominate the song for awards to the viewers, using
large distribution companies such as iTunes and cd
distribution to sell the song over 3 million copies where sold.