Music video research 1


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Music video research 1

  1. 1. Beautiful day-U2 are an Irish rock band from Dublin. Formed in 1976, thegroup consists of Bono (vocals and guitar), The Edge (guitar,keyboards, and vocals), Adam Clayton (bass guitar), andLarry Mullen, Jr. (drums and percussion).The songs video showed the band walking around in ParisCharles de Gaulle International Airport, with scenes of the band playing on a runway intersplicedwith large jets taking off and landing overhead.ncorporate influences from many genres of popularmusic.This music video proves Andrew Goodwin’s music video as it has live performance, A relationshipbetween the music and the video and also relationship between lyrics and the video.
  2. 2. The Killers – Human Killers are an American rock band that was formed in 2001, by Brandon Flowers (lead vocals,keyboards) and Dave Keuning (guitar, backing vocals). The music video for "Human" was released inmid-October 2008 and directed by Danny Drysdale.The killers audience is people aged from teens to 50s.The majority of the age range of their audienceis probably teens to mid-20s which like similar alternative/indie rock artists.It features the band performing the song in a dersrted place (Goblin Valley State Park, Utah.) Theportraits of the band drawn for the album by Paul Normansell are shown in the video, such as whenthe band members hold the portraits in front of their faces.Various animals are also shown throughout the video, such as a tiger, and an eagle. Its been notedto have heavy similarities to Pink Floyds Live at Pompeii concert film, such as the band playing thesong in a desert landscape amongst various amplifiers and other stage equipment and mostly inmuch of the camera angles. The video ends with the band watching the sun setting in the desert,which turns into the album cover, also drawn by Paul Normansell.
  3. 3. Music video researchA music video or song video is a short film integrating a song and imagery, produced for promotionalor artistic purposesModern music videos are primarily made and used as a marketing deviceintended to promote the sale of music recordings. Although the origins of music videos date backmuch further, they came into prominence in the 1980s, when MTV based their format around themedium. Prior to the 1980s, these works were described by various terms including "illustratedsong", "filmed insert", "promotional (promo) film", "promotional clip" or "film clip".Music videos use a wide range of styles of film making techniques, including animation, live actionfilming, documentaries, and non-narrative approaches such as abstract film. Some music videosblend different styles, such as animation and live action. Many music videos do not interpret imagesfrom the songs lyrics, making it less literal than expected. Other music videos may be without a setconcept, being merely a filmed version of the songs live performanceThe long-running British TV show Top of the Pops began playing music videos in the late 1970s,although the BBC placed strict limits on the number of outsourced videos TOTP could use.Therefore a good video would increase a songs sales as viewers hoped to see it again the followingweek. In 1980, David Bowie scored his first UK number one in nearly a decade thanks to directorDavid Mallets eye catching promo for "Ashes to Ashes". Another act to succeed with this tactic wasMadness, who shot on 16 mm and 35 mm, constructing their clips as "micro-comedic" short films.In 1974 the band Sparks filmed a promo video for their single "This Town Aint Big Enough for Bothof Us" from the album Kimono My House.
  4. 4. In 1975, The Who released their all-music feature film Tommy, directed by Ken Russell, based upontheir 1969 rock opera of the same name. Also in 1975, the band Queen ordered Bruce Gowers tomake a promo video for their new single "Bohemian Rhapsody" to show it in Top Of The Pops; this isalso notable for being entirely shot and edited on videotape.The Alan Parker film adaptation of Pink Floyd The Wall transformed the groups 1979 conceptdouble-LP of the same title into a confrontational and apocalyptic audio-visual labyrinth of stylized,expressionistic images, sounds, melodies and lyrics.The long-running British Rock music show "The Old Grey Whistle Test" produced a number ofpioneering videos made especially for the program throughout the 1970s and early 1980s. Theseincluded a video of Frank Zappas "City of Tiny Lights" made using claymation and videos made forperformers such as Television, Led Zeppelin, Genesis, Pink Floyd and Mike Oldfield. The executiveproducer of The Old Grey Whistle Test was Mike Appleton. Derek Burbidge and Kate Humphreysdirected and videoed many of the artists. The audio was always of prime importance. Gregg Bailywas the recordist for the show on location. Although many assumed the bands were playing live,due to technical issues and the need to ensure performances were controlled, the bands oftenrecorded the performance on the day of shooting prior to taping, and then mimed to this "live"track. Other directors and camera operators were Martin Pitts in the USA, and for England, JohnMetcalfe and Tim Pope and many others. Location shoots all over the world were an essential partof the program. Martin Pitts Directed clips for the Bee Gees that aired on the show.
  5. 5. Coldplay – Yellow are a British rock band formed in 1996 by lead vocalist Chris Martin and lead guitarist JonnyBuckland at University College London.The video was directed by British directing duo James Frost & Alex of The Artists Company.They dont aim at any specific demographic. They have said they write music that they and mostpeople love. 15-50 would be the most popular age for the bands audience. The music video wasfilmed at Studland Bay in the county of Dorset( South West England.) The video is minimalistic,featuring only Martin singing the song as he walks along the beach. He is seen wearing a raincoatwith his hair wet, suggesting that it had just rained. The video is one continuous shot with no cuts.The entire sequence is in slow motion. There is total normality though this music video I went on to do some research as to why it was sucha simple music video if there was a reason it was like this and I found out that Originally, it had beenintended for the whole band to appear in the video, in a sunny setting. However, Championsmothers funeral was held on the day of the shooting, so it was decided that only Martin wouldappear in the video, which was also the immediate explanation of his mood during this part. Theweather also opposed the original plan, with harsh winds and rain instead of the sunny day that hadbeen envisioned. It had also been originally intended for there to be moving stars in the sky, as if in atime-lapse. The directors however agreed that the moving stars would distract the focus of the videofrom Martin. The plan of time advancing was still kept, however. The video begins with the beachbeing somewhat dark until sunlight arrives nearly at the videos midway point.