2. Our target audience is the British 15+ young demographic. We understand the film would be issued a 15+ certificate as an injury is emphasised and blood is prominent throughout. We are not limiting our production to a specific gender however a thriller audience expects what they see on screen to be more intellectual and somewhat challenging and that is what we aimed our production to be.

4. Firstly the production opening was uploaded onto YouTube and then linked to the popular social networking site Facebook. My friends on Facebook fit our chosen demographic of ages 15+. Our production was visible to everybody on my contact list and therefore hundreds of people have already watched it, hopefully some have also reposted to their friends which gains additional views and interest.

5. First Take studios also have a visually appealing YouTube channel which is a superb way attracting audiences from all over the planet. We chose this interactive form of addressing our audience as the majority of our target audience now use the internet more often than any other form of media outlet. This way we can also monitor who visits our channel as YouTube also provide demographic statistics of who watches your videos.

6. Our thriller opening attracted audiences in various ways, the soundtrack used really intrigued our focus group as well as the editing; they liked the synchronised heartbeats with the flashes. Perhaps the most effective way of captivating our audience was the sense of mystery. Our opening was unpredictable, one reviewer said: “Always question what’s happening next so keeps you glued and watching”. Our main character was an average teenager; we showed our audience that she was vulnerable and even though implausible they are too.