Julianna Ormond and RC Williams tear down the barriers with this groundbreaking presentation. Designed to spur conversation and thought, Ormond and Williams are available to present this presentation to your business, executive team, or group. Please contact us at rcwmap@gmail.com for booking and details.

1. TO THE POINT
ARTIFICIAL INTELLIGENCE – FACTS VS. MYTHS
1 Million Cups Presentation 1/17/2018
The Hint Group - 833-456-HINT – TheHintGroup.com

2. WHAT WE’LL COVER TODAY:
➢ FACTS VS. MYTHS
➢ WHAT AI REALLY IS
➢ WHY IS AI IMPORTANT TO YOU

3. ARTIFICIAL INTELLIGENCE
“THE CAPABILITY OF A MACHINE TO IMITATE INTELLIGENT
HUMAN BEHAVIOR” - MERRIAM-WEBSTER

4. MYTH #1
AI = ROBOTS!
“AI IS JUST A FANCY TERM
FOR ROBOTS WHO CAN ACT HUMAN!”

5. FACT:
IF A ROBOT IS THE BODY,
AI IS THE BRAIN

6. AI USES ALGORITHMS:
A SPECIFIC WAY TO SOLVE
A CLASS OF PROBLEMS USING
COMPUTER PROGRAMS AND
FORMULAS

7. ROBOTS ARE MACHINES THAT
CAN CARRY OUT AN ACTION
WITHOUT HUMAN HELP
BUT ONLY AFTER IT HAS BEEN PROGRAMED
BY A HUMAN!
WHY IT’S IMPORTANT:
IF YOU DON’T KNOW, YOU WON’T GROW

8. BONUS TRUTH NUGGETS!
AI IS PROVIDING A MORE
PERSONALIZED DIGITAL EXPERIENCE
✓ DEEPLY CUSTOMIZED CONSUMER JOURNEY
✓ USING HISTORICAL DATA
TO MAKE RECOMMENDATIONS
✓ STAYING ON THE PULSE OF YOUR CUSTOMERS

9. MYTH #2
AI DOESN’T NEED HUMANS!
“AI CAN EXIST AND RUN ALL ON ITS OWN!”

10. FACT:
AI IS LIKE A TODDLER
WANTING TO BE AN EINSTEIN

11. AI MUST STILL HAVE HUMAN
GUIDANCE:
“CRITICAL DECISIONS REQUIRE HUMAN
JUDGEMENT, MORALS AND INTUITION
– AI DOES NOT CHANGE THAT.”
-DAVID KENNY, SENIOR VP IBM

12. BONUS TRUTH NUGGET!
AI IS A GAME CHANGER FOR TARGETED
ADVERTISING
“TARGETED ADVERTISING, WRAPPED WITH AI,
CAN HYPER TARGET CUSTOMERS.”
JASON NESBITT, VP AGENCY OPERATIONS AT STRIKE SOCIAL

13. MYTH #3
AI WILL TAKE ALL JOBS!
“AI WILL REPLACE ALL HUMANS
IN THE WORKFORCE AND KILL ECONOMIES!”

14. FACT:
AI IS MEANT TO WORK WITH HUMANS,
NOT INSTEAD OF HUMANS
“Men and machines are good at fundamentally different things. People have
intentionality – we form plans and make decisions in complicated situations.
We’re less good at making sense of enormous amounts of data.
Computers are exactly the opposite – they excel at data processing, but struggle
to make basic judgments that would be simple to any human.” - Peter Thiel

15. SO WHAT CAN WE EXPECT?
✓ SOME JOBS WILL TRANSFORM
✓ NEW ROLES, UNKNOWN TODAY,
WILL BE CREATED
✓ HUMANS WILL RECONNECT WITH CREATIVITY

16. BONUS TRUTH NUGGET!
AI IS PROVIDING ACTIONABLE INSIGHTS AND
INTELLIGENCE IN THE SUPPLY CHAIN
“LEVERAGING AI TO OPTIMIZE DATA FOR THE B2B SECTOR
MAKES E-COMMERCE A POWERFUL ACCELERANT.”
-RADY GRADY, COO CLOUDCRAZE

17. MYTH #4
AI IS ONLY FOR THE BIG GUYS!
“AI IS SO COMPLEX ONLY BIG COMPANIES CAN USE IT!”

18. FACT:
YOU’RE USING EVERYDAY AND
PROBABLY DON’T REALIZE IT...

19. Product recommendations can now be driven
smarter, considering a customers point of entry
(Amazon)
Recent transactional history can predict a life
event and offer recommendations (Facebook)
Analysis of shipping delays can trigger real time
interaction to prevent attrition (Amazon Again)

20. MYTH #5
AI ALONE WILL FIX ALL OF YOUR BUSINESS
ISSUES!
“YOU’RE ALL IN ON AI OR YOU’RE DEAD MEAT!”

21. FACT:
AI STILL NEEDS YOUR INPUT TO BE &
DO ALL THAT YOUR BUSINESS NEEDS
THE AI TO BE & DO

22. ✓ AI STILL NEEDS TRAINING
✓ IT REQUIRES “HUMANS IN THE LOOP” (HITL)
✓ IT CANNOT LEARN COMPLETELY ON ITS OWN
WHY IT’S IMPORTANT:
AI IS A PART OF YOUR PLAN,
NOT YOUR ENTIRE PLAN

23. RECAP
✓ ROBOTS = BODY, AI = BRAIN
✓ AI NEEDS HUMANS THEREFORE,
✓ AI WORKS W/ HUMANS, NOT INSTEAD OF
THEM
✓ IT’S NOT JUST FOR THE BIG GUY
✓ IT’S NOT ALL OR NOTHING!

24. ABOUT THE HINT GROUP
ALL ABOUT AI... ACTIONABLE INTELLIGENCE!
X-RAY VISION INTO YOUR
INDUSTRY/MARKETPLACE
OUR CLIENTS NO LONGER NEED TO GUESS
WHAT THE NEXT STEPS IN THEIR BUSINESS
SHOULD BE
BECAUSE WE WILL TELL THEM!!

25. THE HINT GROUP
www.TheHintGroup.com
833-456-HINT (4468)
more@thehintgroup.com
www.rcwspeaks.com (more on AI)