Personal Information
Organization / Workplace
Singapore Singapore
Occupation
Head of Strategy, SapientNitro, SEA
Industry
Advertising / Marketing / PR
Website
melaniecook.me
About
Technology enthusiast || Tedx Speaker || Future-proofer || Business and consumer strategist ||
I love nothing more than turning the latest advances in technology into strategies that will improve the lives of consumers.
Fear not Artificial Intelligence, Cloud Computing, crowdsourcing, IOT or the next cultural behemoth. My sweet spot is figuring out how these wonderful leaps can improve productivity, reduce waste, tailor experience and scale the human touch.
I always start with people. What does the customer want, what effect will change have on employees, where will the future of people lie? Then I go on to the enablers - culture, data and insight and organisational behaviour.
...
Tags
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artificial intelligence
marketing
futureofwork
qspsummit
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application
sxsw2016
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See more
Presentations
(3)Likes
(20)HR Technology 2019: A Wild New World
Josh Bersin
•
5 years ago
Adaptive Apps: Reimagining the Future - Forrester
Apigee | Google Cloud
•
9 years ago
Webinar Featuring Forrester Customer Experience for the 'Right Now' Economy
DataStax
•
6 years ago
Building a Cognitive Business – Josh Sutton, SapientRazorfish Data & Artificial Intelligence Practice Lead
Publicis Sapient
•
6 years ago
Why creative leaders experience more #WTF moments in the digital age and what to do about it
Bristol Media
•
7 years ago
How To Kill your Idea
Karoline Kirchhübel Andersen
•
8 years ago
SXSW 2016 Human UI
Greg Carley
•
8 years ago
Archetype Overview with brand examples & character compass
Emily Hean
•
10 years ago
Benefit-based segmentation of cosmetic product's market
Amiirah Camall Saib
•
10 years ago
Data science and_analytics_for_ordinary_people_ebook
Jeffrey Strickland, Ph.D., CMSP
•
8 years ago
Catalyst - An Intuit Innovation Experience
Intuit Inc.
•
11 years ago
PSFK Future of Retail 2015 Report - Summary Presentation
PSFK
•
9 years ago
Nielsen - Women of tomorrow
Mitya Voskresensky
•
12 years ago
The brief in the post digital age
Gareth Kay
•
14 years ago
Digital Strategy Toolbox
Julian Cole
•
11 years ago
The Gender Dividend: Making the business case for investing in women
Kevin Carter
•
13 years ago
PowerPoint Porn: 100 Sexy Slides [Safe For Work]
Jesse Desjardins - @jessedee
•
12 years ago
PRSA: "Social Media - Strategies instead of Tools"
Kevin Lim
•
14 years ago
Rethinking the Mobile Web by Yiibu
Bryan Rieger
•
13 years ago
Developing a Successful Mobile Strategy (IIT Knapp Center Lecture Series)
Pete Morano
•
14 years ago
Personal Information
Organization / Workplace
Singapore Singapore
Occupation
Head of Strategy, SapientNitro, SEA
Industry
Advertising / Marketing / PR
Website
melaniecook.me
About
Technology enthusiast || Tedx Speaker || Future-proofer || Business and consumer strategist ||
I love nothing more than turning the latest advances in technology into strategies that will improve the lives of consumers.
Fear not Artificial Intelligence, Cloud Computing, crowdsourcing, IOT or the next cultural behemoth. My sweet spot is figuring out how these wonderful leaps can improve productivity, reduce waste, tailor experience and scale the human touch.
I always start with people. What does the customer want, what effect will change have on employees, where will the future of people lie? Then I go on to the enablers - culture, data and insight and organisational behaviour.
...
Tags
augmented intelligence
ai
artificial intelligence
marketing
futureofwork
qspsummit
work
application
sxsw2016
virtual reality examples
technology
definition
modern approach
algorithms
robots
virtual reality
engagement
advertising
augmented reality
See more