Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Media Tech Tonics Writing For The Web


Published on

Have you wondered about writing for the web? Got an idea for a site of your own but not sure where to start? This presentation gives you some ideas of where to start your planning as well as some different monetization options to consider.

Published in: Career, Technology, Design
  • Be the first to comment

Media Tech Tonics Writing For The Web

  1. 1. Writing For The Web
  2. 2. Writing For The Web <ul><li>Spinning Your Theme </li></ul><ul><li>Keywords Rule! </li></ul><ul><li>Website or Blog? </li></ul><ul><li>How to Monetize? </li></ul>Honor Dargan –
  3. 3. <ul><li>Providers You Might Consider: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  4. 4. Start by understanding what really works on the Net 1.3 1.5
  6. 6. Online… people search for information, not businesses!
  7. 7. Pathway to Success <ul><li>‘ Building Income Through Content’ </li></ul>1.1 CTPM
  8. 8. Fibromyalgia & menopause Golf for the disabled Cajun cooking Raising boa constrictors Homemade lures Bonsai made easy Winning blackjack Quilts NASCAR collectibles Miniature dolls Best tax havens Cheap teen fashions Valuable junk Neatest games for kids Inuit art Living with arthritis Rare coins Homecare for the elderly
  9. 9. Monetize your traffic… <ul><li>Google AdSense </li></ul><ul><li>Affiliate links </li></ul><ul><li>Finder relationships </li></ul><ul><li>Hard goods </li></ul><ul><li>Services </li></ul><ul><li>E-goods </li></ul><ul><li>MLM </li></ul><ul><li>Auctions </li></ul><ul><li>Monetize It! </li></ul><ul><li>Joint ventures </li></ul>
  10. 10. 2. Website Or Blog – Which Is Best? Blogging is just a different way to build a Web site. Its content is traditionally organized by the date/time of its &quot;posts.“ The original difference between the 2? RSS
  11. 11. <ul><li>Make Your Words Work </li></ul><ul><li>Choose a theme that has demand </li></ul><ul><li>Check the competition out </li></ul><ul><li>Plan a clear, hierarchical website driven </li></ul><ul><li>by carefully selected keywords </li></ul><ul><li>How do you do that? </li></ul>
  12. 12. Brainstorm & Research
  13. 13. Create Site Blueprint
  14. 14. Website Structure
  15. 15. Other Keyword Sources Wordtracker – Paid Wordtracker – http:// / Google Adwords – KeywordsToolExternal https://
  16. 16. 3. Monetization The Affiliate Model Win Win Win
  17. 17. Why Be An Affiliate? <ul><li>The affiliate never has to... </li></ul><ul><li>write a book </li></ul><ul><li>process an order </li></ul><ul><li>ship a book </li></ul><ul><li>answer customer support e-mails </li></ul><ul><li>Downside: Merchant keeps customer </li></ul>
  18. 18. Clickbank An Open Marketplace Vendor Affiliate Customer Clickbank
  19. 19. A list of items found is presented in a similar way to how search engines work with data to tell you more about the product.
  20. 20. <ul><li>E-books or other information based products </li></ul><ul><li>How to and informational DVDs </li></ul><ul><li>Presentations/webinars that are on demand </li></ul><ul><li>Services your visitor is looking for </li></ul><ul><li>Physical product of your choice </li></ul>What Kind Of Products Sell?
  21. 21. Other Affiliate Marketplaces include : <ul><li>E-Junkie - </li></ul><ul><li>Click2Sell - </li></ul><ul><li>Commission Junction - </li></ul><ul><li>PayDotCom - </li></ul><ul><li>Affiliate Marketplace - </li></ul><ul><li> </li></ul>
  22. 22. &quot;The biggest mistake people make in life is not making a living at doing what they most enjoy.&quot; - Malcolm S. Forbes (1919-1990)