11 info architecture

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11 info architecture

  1. 1. CORPORATE PARTNER DAYSINFORMATION SESSIONSLearn more about these Technology industry partners:• what they do• how your major can apply to a career there• available internships• post-graduation opportunitiesFood and beverages provided.GENERAL MOTORSTuesday, February 26, 2013
6:00 - 7:30 p.m.
Knoy Hall, B029Representatives are interested in talking with students in CGT, CIT,ECET, MET and TLI
  2. 2. Bill Buxton – Principal Researcher, Microsoft https://twitter.com/wasbuxton
  3. 3. Today’s objectives:1. Sketches, Wireframes, Mockups, Prototypes – what’s the difference?2. Information Architecture
  4. 4.  Functionality Interactivity Simulates the final design Can be:  Paper  Linked wireframes  Pre-alpha version
  5. 5. Lo-Fi Hi-Fi
  6. 6. Lo-Fi Hi-Fi
  7. 7. Information Architecture
  8. 8. Main points What is IA? How do you represent IA in documents? Card sorting Topology: Breadth vs. Depth Organization logics: task-based, user type, topical, org. structure, life event, implementation from BGW 5
  9. 9. Information Architecturehttp://webstyleguide.com/wsg3/3-information-architecture/4-presenting-information.html
  10. 10. Information Architecture File naming > URL design! http://www.slideshare.net/deanna.marbeck/url-design-for- information-architects-presentationhttp://webstyleguide.com/wsg3/3-information-architecture/4-presenting-information.html
  11. 11. Why does information architecture matter?*
  12. 12. Organizeavailable information to support the user’s tasks.
  13. 13. How people navigate Optimal rationality  Satisficing (Information Foraging Theory)
  14. 14. How people navigate Benefit Cost
  15. 15. Navigation costs Scanning page Reading links / menus Finding / Deciding where to click Waiting for page to load Clicking through to find desired page How can you minimize them?
  16. 16. Broad StructureDeep Structure
  17. 17.  Magic number 7 ± 2 ???? Recommended depth: 3 levels Recommended breadth: 16 options Breadth & Depth Design Recommendations
  18. 18. Card Sorting Usability method for developing site organization
  19. 19. Organization Logics  Semantics (conceptual)  Task-based  Audience-based (user type)  Organization-based  Life event  Implementation See also http://wd.onepotcooking.com/2010/02/13/information- architecture-navigation/

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