18 b writing for the web

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18 b writing for the web

  1. 1. Writing for the Web
  2. 2. How people read online How do you read online?
  3. 3. How people read online They don’t.
  4. 4. How people read online They scan. Why?
  5. 5. Screens & eye sight Computer vision syndromehttp://www.aoa.org/x5253.xml
  6. 6. Retina display; no glare displaysWill we read more in the future?
  7. 7. For now… How people read online Seek sth. specific They are impatient Headlines First sentences
  8. 8. Writing for the screenConcise!ChunkedHeadlinesMeaningful links
  9. 9. Writing for the screenBlah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Concise! Informalblah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Clear Organizedblah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Specific Captionsblah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Logical Simpleblah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah
  10. 10. Inverted Pyramid Style Very important Less important Least important
  11. 11. Inverted pyramid style http://www.cybercollege.com/frtv/newsp2.htm
  12. 12. http://blog.vovici.com/blog/bid/25960/Structuring-Your-Survey-Report
  13. 13. ExampleSame type of product4 ways of explaining it
  14. 14. 1
  15. 15. 2
  16. 16. 3
  17. 17. 4

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