PromoMedia's Alternative Advertising Solutions

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WHO WE ARE
WHAT WE DO
PRODUCTS & SERVICES
CASE STUDIES
RETROSPECTIVE
CLIENTS
SITE SPECIFIC
CONTENTS
www.promomediaconcepts.com 212.265.5431

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WHO WE ARE
AS A PRE-EMINENT FORCE IN ALTERNATIVE OUT-OF-HOME
ADVERTISING, PROMOMEDIA CONCEPTS CREATED COFFEE CUP
ADVERTISING IN 1993 AND HAS SINCE EXPANDED ITS OFFERINGS TO
INCLUDE A MULTITUDE OF NON-TRADITIONAL PLACE-BASED MEDIA
FORMATS. PROMOMEDIA’S EVENT ARM EXECUTES MOBILE TOURS,
STREET TEAMS, AND PUBLICITY STUNTS NATIONWIDE. THE COMPANY
HAS A PROVEN TRACK RECORD OF CREATING AND IMPLEMENTING
MEMORABLE MEDIA CAMPAIGNS AND PROMOTIONS FOR AN
IMPRESSIVE LIST OF CLIENTS FROM START-UPS TO BLUE-CHIPS.
PRODUCTS
+ SERVICES

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YOUR BRAND IN THEIR HAND
PromoMedia’s signature ad vehicle, the coffee cup, is part
of the fabric of virtually every American’s daily ritual — more
than 160 million people drink coffee every day. The very
nature of drinking hot coffee guarantees that each person
will see, hold, and interact with a branded PromoCup
multiple times from the first sip to the last drop. When
clients need to ensure millions of people will see their
message, they turn to PromoCup.
PROMOCUP

omomediapr
Similar to coffee cup advertising, PromoSleeves turn a simple
every day item into a walking advertisement. We offer custom
die-cuts,productsampling,thermo-chromaticinks,andcouponing.
2nd
MOST POPULAR
BEVERAGE IN THE
U.S. DAILY COFFEE CONSUMPTION
AMONG AMERICAN ADULTS
37 MINUTES
ON AVERAGE
IT TAKES A PERSON
TO CONSUME
A CUP OF COFFEE
IN MAJOR CITIES IS
CONSUMED IN FRONT OF
A COMPUTER
84%
+3 OR MORE
DRINK
A COFFEE DRINKER NATION
COFFEE CONSUMPTION STATS
PROMOSLEEVE

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PromoCart stands out above the clutter with our patented
pushcart umbrellas, designed for maximum 360-degree
visibility. Your message is highlighted from every angle;
showcasing them to pedestrian street traffic, car and bus
travelers, even those gazing down from the offce buildings
above. Optimum height means your message will pop
against the vibrant street life of the city.
Signs on pushcarts deliver a lasting impression to both
customers and the passers-by whether on foot or in buses
and cars. PromoMedia has one-of-a-kind access to pushcart
vendors delivering results without equal. Umbrellas and signs
are highly targeted by street corner. Hot dog, nut, fruit and ice
creamcartvendorsareavenuesforumbrellapromotions,while
coffee and donut carts are ideally suited for signage. We also
offer custom pushcart events on the street or inside offices.
Exclusive distribution network
Patented umbrella design ensures maximum coverage
The average pushcart generates 25,000 impressions per day
Ability to target consumers by street corner
PROMOCART

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TAKING IT TO THE STREETS
PromoMedia can pump up the volume on any campaign
by launching a marketing assault with live street teams
designed to amplify your clients’ message. Whether on
the streets or leveraging PromoMedia’s exclusive network,
our event marketing teams animate a client’s promotion
and bring the brand to life, effectively cementing the brand
in the mind of the consumer.
Free beverage events (coffee, hot chocolate, iced tea)
Coffee Jetpacks
Product and food sampling
Free Food Events (hot dogs, donuts, bagels...)
Corporate events
Inside advertising agencies
In-office programs
Grand openings
Contests
PROMOTEAM
COMPONENTS

omomediaprwww.promomediaconcepts.com 212.265.5431

omomediapr
TheinteractivePromoCartisaself-poweredhigh-techmultimedia
presentation stage that can be customized for specific brands
and events. The PromoCart is stocked full of useful features, functions
and tools to help make your event a success. Each cart is individually
handcrafted using the highest quality materials, technology and
accessories engineered to operate seamlessly at optimum
performance from show to show. From high-tech presentation
systems to self-contained power and customizable branded
designs, PromoCarts are complete mobile marketing stages
ready to make a lasting impression wherever they’re used.
42” TV (weatherproof)
Data Capture Devices
Two Under Canopy Monitors
DVD/CD Sound System
Wi-Fi Compatible
Satellite Radio
Laptop Connections
Overhead/Interior Lighting
Cordless Electric Power
Back Up Generator
PA Speaker System
PA Spe
MARKETS
NEW YORK
LOS ANGELES
ORANGE COUNTY
CHICAGO
INTERACTIVE PROMOCART
COMPONENTS
PromoMedia’s attention to detail
made them the ideal partner in
producing and executing these
events for our client.
–– Generation Outdoor
Digitally Driven Mobile Marketing

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Our PromoToGo campaign
reached our target audience with
pinpoint accuracy
–– Brian Stetter
A Brand on the Run Really Delivers
PromoToGo is perfect for delivering your message into the
homes and offces of your target audience. We focus on
consumers while they go about their everyday routine and
we reach them where they live, work and play. PromoToGo
cuts through the jumble of media messages in a clear and
consistent way, with substantial savings.
COMPONENTS
PIZZA BOXES
TAKE-OUT CONTAINTERS
DELI BAGS
PHARMACY BAGS
NAPKINS & DISPENSERS
MOIST TOWELETTES
WATER BOTTLES
BEACH UMBRELLA
SIDEWALK DECALS
PROMOTOGO
Citibank

omomediapr
PromoMedia is a greatway to get
on every media person’s desk
The in-agency program is specifically designed to reach media planners,
buyers, and executives in advertising agencies. The program enables our
clients to reach inside Madison Avenue’s coveted media buying community.
Popular during the Upfronts, Fall Sweeps, Advertising Week, Outfront, and
other media related events, the in-agency program is available throughout
the year. PromoMedia’s events with branded PromoCups, carts, and staff
provide clients with a visible, targeted, and cost-effective medium that
delivers the best advertising positioning the marketplace has to offer.
COMPONENTS
Breakfast Event
Coffee, Donuts, Bagels, Muffins
Ice Cream Sundaes
Ice cream with an assortment of fun toppings
Afternoon Sweets
Candy assortment, popcorn machine, cotton candy
machine, and iced tea
Carts
PromoCarts include branded signage on three
sides and a custom printed umbrella.
Staff
Professional brand ambassadors are on hand to
serve agency staff and represent the brand.
LOGISTICS
PromoMedia will take care of securing the
agencies, dates, required insurance, building
load-in/out rules.
IN AGENCY
MARKETS
NEW YORK
CHICAGO
LOS ANGELES
DETROIT
SAN FRANCISCO
BOSTON
Get Inside And Schmooze

omomediapr
PromMedia enables you to be
where the people are, instead of
having them come to you.
–– Paula Brooks
PLAZA DOMINATION
Plaza dominations enable clients to captivate unique public
spaces that offer a high concentration of pedestrian traffic.
Locations include major shopping destinations, commuter
hubs, mixed use developments, waterfront communities,
and open-air retail centers. Millions of visitors frequent each
public venue annually.
COMPONENTS
UMBRELLAS
WRAPPED TABLE TOPS
SIDEWALK DECALS
BARRIER SIGNS
POLE BANNERS
CUSTOM ACTIVATIONS
MARKETS
NEW YORK
BOSTON
SEATTLE
MIAMI
CHICAGO
MAKEOVER AND TAKEOVER
JL MEDIA

omomediapr
The branded cafe umbrellas
are an unobtrusive way to reach
people while they are comfortably
seated in a relaxed environment.
–– Paul Mecca
Umbrellas are clearly visible to pedestrians, cars and buses
alike. While patrons are eating at their favorite bistro, shielded
from the sun under your client’s umbrella, they will remember
the brand. Reach people outdoors while dining, shopping, or
just taking a stroll in their favorite neighborhood. Available
in major markets across the country. Year-round in warm
climates and from April through October in colder regions.
COMPONENTS
UMBRELLAS
TABLE TENTS
NAPKINS & DISPENSERS
PRODUCT SAMPLING
SPECIAL EVENTS
MARKETS
NEW YORK
LOS ANGELES
ORANGE COUNTY
PROMOCAFE
FedEx
LOCAL CAFES & RESTAURANTS
PROMOTE YOUR MESSAGE.

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SITE SPECIFIC
THE FRUIT CART DOMINATION
For many New Yorkers being health
conscious starts at a stand. Whether
they choose apples or oranges your
brand supports their decision. And
with a comprehensive network of
hundreds of participating fruit vendors,
PromoMedia puts you at the center of
the Big Apple.
Sponsorahealthfocusedadcampaign
byparticipatinginourNewYorkfruitcart
program. In addition to the umbrella
ad we are offering a fresh new take on
cart sponsorship that includes; price
stakes, printed bags, branded apparel,
and take-one materials.
COMPONENTS
PRICE STAKES
APRONS
UMBRELLAS
BAGS
MEDIA IMPACT
STRATEGIC PLACEMENTS THROUGHOUT MANHATTAN
**SEE MAP**
M A N H A T T A N
Manhattan

SEATTLE PUBLIC SEATING DOMINATION PACKAGE
PromoMedia Concepts is pleased to an-
nounce the opportunity to dominate Seat-
tle’s, Westlake Center Plaza with your
client’s message. The Plaza is located
in the heart of Downtown Seattle at 400
Pine Street between 4th and 5th Av-
enues. This is a unique opportunity to
reach both Seattle locals and tourists
alike. Similar to our public space adver-
tising programs in NYC and Chicago, we
are offering branded umbrellas, barrier
signage, and wrapped tabletops. The
impact promises to be tremendous. The
umbrellas and additional signage will be
located exclusively at Westlake Center
Plaza and will be maintained and oper-
ated daily from 9:30 am until 7:30pm.
Westlake Center Plaza is one of the
most heavily trafficked areas in the
downtown district. The Plaza, a mixed-
use development with its myriad of at-
tractions includes a luxury office tower, a
4 level retail atrium and connections to the
MetroBus Tunnel and Seattle Monorail
(connecting Downtown Seattle to the
Space Needle). Flanked by Nordstrom’s
flagship store, Macy’s and an adjacent
city park, this space represents Seat-
tle’s grand meeting place. Approximate-
ly 10 million visitors walk through the
Plaza annually, as it is the central gath-
ering place for Downtown Seattle.
COMPONENTS
24 wrapped table tops
24 branded umbrellas
(6 on plaza and 18 on balcony food court)
4 barrier signs
100 table tops inside the food court
Available monthly from April thru November
W E S T L A K E
C E N T E R
Pershing Square Plaza Grand Central Terminal’s Umbrella Program
PromoMedia Concepts is pleased
to announce the opportunity to
dominate Grand Central Termi-
nal’s Pershing Square Plaza with
your client’s message. The Plaza
is located at 42nd Street and Park
Avenue adjacent to the landmark
entrance to Grand Central Termi-
nal.
The umbrellas and additional
signage will be located exclusively
in Pershing Square Plaza and will
be maintained and operated daily
from 11:30 am until 10:00 pm.
This is a unique opportunity and
the impact promises to be tremen-
dous.
Grand Central Terminal’s Persh-
ing Square is one of the most
heavily trafficked commuter hubs
in all of Manhattan. The plaza with
its outdoor café and public seating
area hosts approximately 1,500
people per day. More than 31,000
commuters and visitors pass by
the intersection of Park Avenue
and 42nd Street during the hours
of 11am and 6 pm on weekdays.
If you are interested in this
exciting new promotional op-
portunity, please contact your
PromoMedia Concepts sales
representative at 212-265-5431.
COMPONENTS
Branded Umbrellas, Branded Table Tops, Branded Barricades,
Branded Table Tents, Branded Beverage Napkins
LOCATION
Grand Central Terminal’s Pershing Square Plaza
Hours of Operation Daily - 11:30AM until 10:00PM
Program Duration 5 months — May 1st thru September 30th

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SXSW - 6TH
STREET OPPORTUNITIES AUSTIN, TEXAS
6 BANNERS
• 8’ X 20’ banners
• Located on second floor overlook-
ing 6th Street
• Pedestrian only street is closed to
vehicular traffic during SXSW
• Active nightlife scene in well lit area
PROJECTION ROOFTOP
• 10’ wide two-sided projection
screens and building banners
• HD backlit projection video
• Located on the corner of 6th and
Trinity
• Street is closed to pedestrian traffic
during SXSW
• Active nightlife scene in well lit area
ACTIVATION SPACE FEATURE
• 50’ x 70’ parking lot on Trinity be-
tween 6th and 7th Streets
• Space for 3,500 square foot tent
• 400 Amp 3-phase power
• Great for:Interactive PromoCarts,
Branded Food Trucks, Mobile
Tours, Promotional Tents
• Main walking route from convention
center to 6th Street
OVERVIEW
6th Street inAustin is the “Bourbon Street” of Texas and the center of eve-
rything cool during the 10-days of SXSW. The following activations allow
your brand to be right in the middle of the action on 6th Street (400 block).
The 400 block is the “50-yard line” of 6th Street’s nightlife and is closed to
automobile traffic during SXSW to accommodate the pedestrian traffic.
COMPONENTS
1. Three building banners at 411 East 6th Street between Trinity and
Neches Street
2. Two-sided rooftop projection screens on 6th Street (Corner of 6th
and Trinity)
3. Activation Space 50’ x 70’ parking lot on Trinity between 6th and 7th
Streets
COMPONENTS
30 Branded Umbrellas and Branded Table Tops
Two 4’ x 8’ sidewalk decals
The umbrellas and branded tables will be positioned on the
plaza daily. Hours 9:00am until dusk.

The public seating area hosts over 2,000 people per day.
More than 45,000 commuters and visitors pass through the
outdoor promenade on weekdays.
Available monthly from May thru October
CHICAGO NORTH RIVERSIDE PLAZA SEATING DOMINATION PACKAGE
PromoMedia Concepts is pleased
to announce the opportunity to
dominate Chicago’s North Riverside
Plaza a premier outdoor promenade
overlooking the Chicago River. The
plaza is situated directly across
from the Northwestern Train Station
and Union Station. Corporate office
buildings including the Chicago Mer-
cantile Exchange, Citicorp Center
and Boeing’s world headquarters
surround the plaza.
Directly across the river sits the fa-
mous Civic Opera House. Business
professionals frequent the public
seating area for breakfast, lunch
and after work. On select summer
afternoons, the building features
live entertainment outside on the
plaza, which swells the ordinarily
large crowd.
The public seating area hosts over
2,000 people per day. More than
45,000 commuters and visitors pass
through the outdoor promenade on
weekdays. This is a unique opportu-
nity and impact promises to be tre-
mendous.
CHICAGO
2 NORTH
RIVERSIDE

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CASE
STUDIESLOS ANGELES
HERMOSA BEACH
LONG BEACH
DOWN TOWN
HOLLYWOOD
SANTAMONICA
LOS ANGELES CAFE UMBRELLA PROGRAM
Advertise your message at over 50
participating LA area cafes using
branded outdoor umbrellas. Cafes
are adorned by a collage of branded
umbrellas promoting your message.
Umbrellas have 360-degree visibility
and are seen by patrons, pedestrians,
carsandbusesalike.Thisallowsclients
to reach people outdoors while
dining, shopping, or just taking a
stroll in their favorite neighborhood.
COMPONENTS
Umbrellas at 50+ Restaurants & Cafes
Additional Opportunities Include:
Printed Napkins
Table Tents
Window Clings
Sidewalk Decals
Product Sampling
Cafe Domination Events
LOSANGELES
CAFE NETWORK

CASE STUDY: DELONGHI
Where else do you search for comfort
during the winter than at the side of a
dark, rich, and seductive espresso.
Pressed and brewed by your own
native italian. From the country that
invented the perfected espresso,
DeLonghi brings you the “Gran Dama”.
A machine so simple yet so committed
you’ll wonder if there is truly room for
another life-long companion. During
the dash of the holiday season,
PromoMedia brought DeLonghi to
the coffee dreamer by abandoning all
concepts of the PromoCart. In both New
York and Miami PromoMedia rolled
out it’s newest addition to the Promo
family, the Interactive PromoCart; a true
jaguar of the promotional street-scape.
With it’s flexibility and comprehensive
engagement, this media `feline,
integrates on-site demonstrations,
360-degrees of interactivity, video,
lights, and all the bells and whistles
that should accompany the best “cup o’
joy” you’ve ever indulged in. With true
italian speaking brand ambassadors,
free cups of coffee, and the best scenes
in town, PromoMedia set the stage
for the intimate experience that great
relationships are built on.
CLIENT
DēLonghi
COMPONENTSItalian Speaking Representation
Team of Brand Ambassadors
Complete Audio / Video Package
Illuminated LED Lights
Branded Coffee Cups
CAMPAIGN
“Cup O’ Joy”
OBJECTIVE
To demonstrate DeLonghi’s
newest machine using an
interactive promotional cart
and experiential marketing tour.
HACKENSACK-NJ
MANHATTAN-NY
MIAMI BEACH-FL
CASE STUDY: DELONGHI

New Yorkers Discover the World’s
Potential in Unexpected Places. As
a full campaign that canvassed the
city in portraits of “potential”. Each
facet of the campaign framed key
places where potential was being
reached and relayed facts and statistics
that recognized these sucesses.The
challenge was to find new ways to
relate these broader comments on
commerce, trade, and tourism. Promo
Media’s unique relationships with
the everyday New Yorker allowed
HSBC to tap into their prospective
clients with more resonance. Custom
banners, signs, decals, and mats
weredevelopedtoarticulateunexplored
ad-space.At the South Street Seaport
mundane items such as manhole
covers, granite benches, flower pots,
and rope cleats were transformed to
communicate HSBC’s message of
seeing potential in everyday objects.
Uniquely placed pole banners framed
the incoming water traffic as a means
of delivering facts pertaining to
international shipping. Food vendor
carts were outfitted with large mats
that extended the real estate of the
vendor’s cart to include the customer.
Coffee cart windows were framed to
highlight the coffee vendor participation
in the global exchange of one of the
worlds biggest commodities, coffee, a
pilot staple of the New York morning.
Through the successful placement of
these location specific advertisements
HSBC has found a way to effectively
envelope the world of potential
the city of New York has to offer.
CLIENT
HSBC
COMPONENTS
Coffee Cart Signs
Vendor Cart Floor Mats
Custom Signage
Pole Banners
CAMPAIGN
“Discover the world’s potential
with a bank that knows
how to find it.”
OBJECTIVE
To attribute cases in which
HSBC can identify potential in
“unexpected places.”
Manhattan
Media Impact
CASE STUDY: HSBC PLACE-BASED MEDIA CASE STUDY: HSBC PLACE-BASED MEDIA

CASE STUDY: OWN PRODUCT
Pick Your Own Pout.
During the 2010/2011 Holiday season
PromoMedia got New York to pucker-
up for Own Products. In conjunction
with Duane Reade’s exclusive product
launch, PromoTeam’s were deployed
throughout manhattan armed with
samples of lip therapy to rescue us
from our skin-care distress.
As the brain child of The Method Brands
former CEO, Own Products looked to
the PromoTeam as an intimate and
meaningful way to announce the quality,
fashion, and driven sustainability of
their innovative new skin care system.
CLIENT
Own Products
COMPONENTS
Coupons
Branded Cart
Product Sampling
Brand Ambassadors
CAMPAIGN
“Size Matters”
OBJECTIVE
Educate target areas of New York
On the Launch of an innovative new
skin care product available
exclusively at Duane Reade.
Manhattan
Media Impact
CASE STUDY: OWN PRODUCT

omomediapr
PEOPLE WE’VE
WORKED WITH
CASE STUDY: DIRECT MARKETING DOOR
CLIENT
Capital One Bank
COMPONENTS
Door Hangers
Brand Ambassadors
CAMPAIGN
SIMPLE SAVINGS
OBJECTIVE
Distribute 150,000 door hangers to
private residences throughout to
private residences throughout
New York
NASSAU COUNTY
Branch Location
Fatten Up Your Piggy Bank Faster!
PromoMedia helped promote a new
Capital One savings account rate
through the distribution of printed
door hangers.To reach houses within
a 5-mile radius of each of the 30
Capital One Branches, Promo
media deployed teams of brand
ambassadors to go house by house
distributing 150,000 door hangers
throughout Nassau County, a suburb of
New York City. Using our geo-targeted
distribution method, we reached
homes in Capital One’s desired
neighborhoods.Teammanagersworked
closely with the Capital One marketing
team to customize the distribution to
coincidedwiththeproximityofeachbranch.
By adorning 150,000 door handles with
an offer to earn a competitive Annual
Percentage Yield, Capital One was
able to directly connect withpotential
customers on the home front.

omomediapr
PROMOMEDIA CONCEPTS INC.
TEL 212 265 5431 FAX 212 262 7279
www.promomediaconcepts.com

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