Inspired by the marketing matras of philip kotler under the guidance of prof. Sameer Mathur.

1. What does a marketing plan
include?

2. Marketing plan indicates how a firm
plans to reach its marketing
Objectives.

3. Executive Summary

4. Executive Summary
It is a brief Summary of the main goals and recommendations.

5. Executive Summary
Situation Analysis

6. Executive Summary
Situation Analysis
Presents relevant data on sales, costs, the market and competitors.

7. Executive Summary
Situation Analysis
Marketing Strategy

8. Executive Summary
Situation Analysis
Marketing Strategy
It defines the mission, marketing, financial objectives and needs the
market offerings is intended to satisfy.

9. Executive Summary
Situation Analysis
Marketing Strategy
Financial projections

10. Executive Summary
Situation Analysis
Marketing Strategy
Financial projections
Presents relevant data on sales, costs, the market and competitors.

11. Risk Analysis

12. Risk Analysis
It estimates:

13. Risk Analysis
Implementation control

14. Risk Analysis
Implementation control
It controls and monitor the implementation of a plan.

15. Executive Summary
Situation Analysis
Marketing Strategy
Financial projections
Risk Analysis
Implementation control

17. From Plan to Action
Marketing Metrics
It tracks the actual outcomes to see whether the
company is achieving the set objectives.

18. Thank You!
Under the guidance of Pof. Sameer Mathur
IIM Lucknow
-Rutuja Ganoje(intern)