Ameet Shinde Mungle1


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Ameet Shinde Mungle1

  1. 1. Marketing Plan / IMC Mungle-Comic Book By: Shinde Ameet Narayan (IBA ,Greater Noida)
  2. 2. <ul><li>Comic expected to grow into a US$1.3 trillion global industry </li></ul><ul><li>The Indian comic book industry is under Rs 100 crore but it is expected to swell into a Rs 400 crore industry in a decade's time </li></ul><ul><li>India today is home to sales of 5 million English comic books annually, and together with all the vernacular languages, the figure would cross 30 million. </li></ul>Market Summary
  3. 3. <ul><li>In US, sales of graphic novels grew by 45% last year </li></ul><ul><li>In UK the market has doubled since 2003 </li></ul><ul><li>Much of the growth in both territories has come from the emergence of comics out of Asia </li></ul><ul><li>70% of comic book sales will emanate from Asia in the next one decade, and majority of the sales will be from India and China </li></ul><ul><li>India has untapped 550 million strong youth market </li></ul>Market Summary
  4. 4. Market Summary <ul><li>The Indian animation industry has only emerged as a significant industry in the last five years </li></ul><ul><li>Two Key Factors </li></ul><ul><li>Increasing consumption of print and broadcast content in the domestic market </li></ul><ul><li>The development of an outsourced animation services industry servicing the global market </li></ul>
  5. 5. <ul><li>Traditionally, animation content in India has focused on characters from Indian mythology, but today, overseas content is increasingly important </li></ul><ul><li>The outsourced services segment currently accounts </li></ul><ul><li>for 80% of the industry </li></ul>Market Summary
  6. 6. Indian film and television animation industry US$350 million (2006) and will achieve annual growth of 25% p.a. through to 2010. The comics industry is estimated to be worth US$20-25 million. Future growth will be driven by: 􀀗 Growth in the outsourced animation services market 􀀗 Increased demand for both multimedia and print animation content in India 􀀗 Entry of foreign players (leading to improved product and higher cover prices) Market size and growth
  7. 7. Create a “MungleMania“ How? Promotion Plan
  8. 8. “ MungleMania” By using 360 degree communication
  9. 10. <ul><li>Contests </li></ul><ul><li>Campaign </li></ul><ul><li>Seminars in schools </li></ul><ul><li>Parle G </li></ul><ul><li>Cadbury </li></ul><ul><li>Provide Mungle Sticker free with each </li></ul><ul><li>Complain </li></ul><ul><li>Lifebuoy Jr- With Mungle Branded Packs </li></ul>First Launch Animated series/movie before comic
  10. 11. <ul><li>Teasers Campaign…like Hoardings </li></ul><ul><li>Free Stickers with Parle G Biscuits and Chocolate </li></ul><ul><li>Free Stickers with information of each character provided with each Cadbury (any famous) chocolate. </li></ul>
  11. 13. <ul><li>Adoption Of School </li></ul><ul><li>Scholarship Programme </li></ul><ul><li>Animated series of Mungle which focus on creating learning and improving their intelligence among the children </li></ul><ul><li>Animated series also includes school curriculum so schools also promote this </li></ul>
  12. 14. <ul><li>Digital contents should make available on the web-site (Mungle website) </li></ul><ul><li>Online order facility- for ordering hardcopy of comic and cd/dvds (Customer can order it by using SMS also) </li></ul><ul><li>Website should have facility of downloading </li></ul><ul><li>PDF- Mungle Comic </li></ul><ul><li>MMS,AVI, Flash Files,mp3-For Animated content </li></ul><ul><li>Secure Transaction Certificate </li></ul>Direct Selling(Channel-0-) <ul><li>Pop-Up ads </li></ul><ul><li>Blog Site </li></ul>
  13. 15. <ul><li>Thank You </li></ul>