The document discusses marketing plans for promoting a new Indian comic book called Mungle-Comic Book. It discusses using a 360 degree communication approach called "MungleMania" to promote the comic. This would include contests, seminars in schools, providing free stickers with popular snacks like Parle G biscuits and Cadbury chocolate. An animated TV series or movie would be launched before the comic. The promotion strategy aims to tap into India's large youth population and growing comic and animation industries.

1. Marketing Plan / IMC Mungle-Comic Book By: Shinde Ameet Narayan (IBA ,Greater Noida)

6. Indian film and television animation industry US$350 million (2006) and will achieve annual growth of 25% p.a. through to 2010. The comics industry is estimated to be worth US$20-25 million. Future growth will be driven by: 􀀗 Growth in the outsourced animation services market 􀀗 Increased demand for both multimedia and print animation content in India 􀀗 Entry of foreign players (leading to improved product and higher cover prices) Market size and growth

7. Create a “MungleMania“ How? Promotion Plan

8. “ MungleMania” By using 360 degree communication