Mungle is a new comic book and activity brand targeting children aged 7-13. It will offer products like comic books, games, puzzles and coloring books featuring characters like Billoo, Prinsss, and Dollar. Mungle will price its products higher than competitors to position itself as premium and will distribute through stores, malls, and department stores in metro and tier 1-2 cities. The brand will promote through TV, online viral marketing, school activities, merchandise, and partnerships with food brands to raise awareness among children and position itself as a fun, learning friend.
