The document proposes a marketing plan for launching "Mungle", a comic book and activity book series featuring cartoon characters. It would target children aged 7-13. The plan includes developing printed comics, animated content, toys, apparel and other merchandise featuring the characters. It also outlines promotion strategies like partnering with schools and stores, advertising in media and hosting events to build awareness and excitement around the new brand. The goal is to establish Mungle in tier 1 and 2 Indian cities initially through widespread distribution in books stores, malls and other family venues.

1. “ Mungle ” A large endless adventure waiting for U… Submitted by:- Natalia Baptist Indian Business Academy, GN