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Past, Present and Future of Personalization
by fmr Netflix Director of PM
of
Netflix
Google’s Smart Reply / Compose
? ?
?
?
?
?
Let’s get
personal
INPUT
SMARTS
SELECTION
DELIVERY
Shopkeeper
Spotify Running
Google Now Cards / Passive Input
vs.
+
SELECTIONS
Old Optical
Amazon
Indochino
DELIVERY
Milkman
End to End - Enjoy
INPUT
SMARTS
SELECTION
DELIVERY
SELECTIONS
DELIVERY
Key takeaways
- Start with an introduction
- Make it a collaborative dialogue
- Presentation matters
- Follow through with feedback
Past, Present and Future of Personalization by fmr Netflix Director of PM

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Past, Present and Future of Personalization by fmr Netflix Director of PM

Editor's Notes

  1. Traveling for work and due to weather problems get stuck in an unfamiliar city
  2. Walk into a bar you’ve never been to
  3. And your favorite song by Erykah Badu starts playing...
  4. And the bartender starts making your favorite cocktail...
  5. And you learn how you’re connected with other folks in the bar...
  6. … Sound familiar? This was Mark Zuckerberg’s vision for personalization in the not-so-distant future.
  7. Myanmar Timezone Currency