7. “I used my phone because I didn’t want to boost up
the computer, it’s ok, I can browse on it…I also bid on
eBay using the phone, it’s actually easier”
10. “Always design a thing by considering
it in its next larger context - a chair in a
room, a room in a house, a house in an
environment, an environment in a city
plan”
Eliel Saarinen, Architect, 1873 - 1950
Origin: Webcredible mobile ux training
11. Native Apps vs Hybrid Apps
vs Mobile Web
Origin: uTest essential guide to mobile app test
12. • Where are they?
• What are they doing?
• What device might they be using? Which phases of
the journey could be best served by mobile service
(website or app)?
• What features and functionality could this service
offer?
• What happens when the users switch between
mobile touchpoint and other touchpoint (laptop? check
in with sales?)
Origin: Webcredible mobile ux training
15. Preparing the user
• Reason that would
disqualify someone
• Documents or numbers
they need
• Only state how long it will
take if it goes against
expectations
• Use bullet points if
possible
Design better form - Sjors Timmer
16. Preparing the user
• Reason that would
disqualify someone
• Documents or numbers
they need
• Only state how long it will
take if it goes against
expectations
• Use bullet points if
possible
Design better form - Sjors Timmer
44. xt
onal clarification
sage on the top
do multiple things wrong, think
multiple error messages for each
allow people to deal with errors
lour alone:
acle.org/ for colour blind people
Design better form - Sjors Timmer
Don’t rely on colour alone: http://colororacle.org/ for colour blind people
45. Help text
der the label
ext for minority
Design better form - Sjors Timmer
• Place help text under
the label
• Show/hide, for
minority user group
47. Optional vs required field
1. Remove as many
optional questions
as possible
2. Label optional
fields left with
“(optional)”
3. Remove required *
nal fields
ptional questions as
s left with “(optional)”
Design better form - Sjors Timmer
67. Re-cap
• Always start by planning your journey, think
about all the drop off points
• Treat it like a conversation
• Try to do one thing at a time
• Use Header to create section
• Beware of touch point - recommended 44px
• Be conscious of native app function
71. Reference
• Web form design - Luke Wroblewski
• ‘Better mobile form’ workshop - Mobile ux 2015, Sjors
Timmer
http://www.slideshare.net/sjors/design-better-forms-
mobile-ux-london
• Form that works - Caroline Jarrett & Gerry Gaffney
• Mobile Is Eating the World (2015) - Benedict Evans
• Conversions@Google 2014 - Luke Wroblewski