Going Live on Facebook Live Video is becoming more important in getting your message across to your target audience. This lively seminar engages attendees to help create outstanding live broadcasts with your phone, tablet, or computer on Facebook. Attendees will gain access to best practices, set up, props, organization, topic selection, tools and tips for great quality, professional looking videos. No experience required!

1. GOING LIVE
ON FACEBOOK
CHISA PENNIX-BROWN, MBA
NC’S #1 SMALL BUSINESS FACILITATOR
LADYBIZNESS.COM

2. GOING LIVE
Consider this your own
television station that you
control

3. WHAT ARE YOUR
GOALS?
• BRAND RECOGNITION
• GIVE INFORMATION
• LIST BUILDING
• SEL PRODUCTS

4. PRE-LIVE DUTIES
• TONE
• AGENDA
• PRODUCTS OR SERVICE
OFFERING
• CALL TO ACTION

5. PRODUCTS
• PHYSICALLY HAVE THE
PRODUCT
• VISUAL REPRESENTATION
• PROVIDE BENEFITS

6. SERVICES
HAVE THE SITE READY
WHERE A PERSON CAN GO
TO
• SIGN UP
• PURCHASE
• GAIN MORE
INFORMATION

7. EQUIPMENT
CELL PHONE
TABLET
LAPTOP
DESKTOP COMPUTER
PHONE HOLDER
GOOD LIGHTING

8. LIVE CONSIDERATIONS
• ENVIRONMENT
• BACKGROUND
• PROPS
• HAVE SOMEONE ELSE TO SCRIBE
FOR YOU WHILE YOU ARE TALKING

9. LIVE CONSIDERATIONS
USE GOOGLE CHROME
OR FIREFOX
DURATION
15-60 MINUTES
HAVE SOMEONE ELSE TO
SCRIBE FOR YOU WHILE
YOU ARE TALKING

10. GO TO A
REGULAR POST
AND CLICK LIVE
VIDEO

11. NEEDS TO ACCESS
YOUR CAMERA
ONCE IT HAS
ACCESS YOU CAN
PREVIEW HOW
YOU LOOK

12. CHANGE THE RESOLUTION
SHARE YOUR SCREEN
USE THE COMPUTER MIC OR
AN EXTERNAL MIC
GIVE THE VIDEO A
TITLE

13. YOU CAN POLL YOUR
AUDIENCE
CLICK CONNECT &
THEN INTERACTIVE

14. SCHEDULE YOUR
LIVE IT WILL ALERT
YOUR FOLLOWERS
UPLOAD A CUSTOM
IMAGE

16. OPTIONS IN
FACEBOOK
• YOU CAN GO LIVE ON
• YOUR PERSONAL TIMELINE
• YOUR BUSINESS PAGE
• GROUPS YOU BELONG TO
• EVENT THAT YOU ARE HOSTING

17. PUBLICIZE
LET PEOPLE KNOW WHEN YOU ARE
GOING LIVE
CREATE A PROMO GRAPHIC
• DESYGNER.COM
• CANVA.COM
• SPARK.ADOBE.COM

18. FOLLOWUP
WHEN ITS OVER YOU CAN SHARE
THE LINK TO OTHER PAGES, EVENTS,
GROUPS, AND YOUR TIMELINE.
EMBED ON YOUR WEBSITE
YOU COULD ALSO SHARE IN YOUR
EMAIL, UPOAD ON YOUTUBE OR
EDIT PARTS TO SHARE ON OTHER
SOCIAL OUTLETS

19. THANKS!
LIKE, FOLLOW &
LEAVE A TESTIMONIAL AT
FB.COM/LADYBIZNESSINC