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Large Company Strategy, Small Company Budget by Google PM

Main Takeaways: - PMs have three key resources: time, people and money. - How large companies utilize these resources. - Actionable methods to achieve similar outcomes at your startup.

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Large Company Strategy, Small
Company Budget by Google PM
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Large Company Strategy, Small Company Budget by Google PM
Big Company Strategy,
Small Company Budget
Matt Resman
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Large Company Strategy, Small Company Budget by Google PM

  • 1. www.productschool.com Large Company Strategy, Small Company Budget by Google PM
  • 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  • 3. Corporate Training Level up your team’s Product Management skills
  • 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  • 6. Big Company Strategy, Small Company Budget Matt Resman Linkedin: matthewresman
  • 7. About Me ● PM with background in Mechanical Engineering ● Small (1 person) and large (100K+ people) organizations ● Launched and managed both SW & HW products End goal of a PM: deliver high quality, profitable products 1) Big companies applied an abundance of resources in a variety of focused capacities 2) Small companies required the same capabilities, but had minimal resources that had to be adequate Both approaches can obviously be successful!
  • 8. The Product Manager Role Regardless of the organization's size the PM’s role is to: Identify new market opportunities Define a product to fill these gaps Get cross company buy-in Identify and align resources Deliver a profitable product within a market demand schedule Must be done within the resource constraints of the organization
  • 9. Large vs Small Organization With any additional resource comes complexity. While you have more resources at your disposal, managing them is more challenging In small companies, with fewer resources, maintaining alignment is very important. When lost, it has a significant impact on: ● People’s capabilities ● Time management ● Money availabilityComplexity Resources
  • 10. Alignment Obtaining and keeping alignment is key for Product Manager success in any organization ● Sometimes easier in small organizations, but missteps are more noticeable and impactful ● Establish alignment up front and check in often ● Create clear and simple product requirements - They will change. Plan for it. ● Get buy-in for the tool, not just the product Overall: keep it simple, especially critical in small organizations. This will conserve your resources in the end
  • 11. People Large company: focus on teams and overall organization Small company: focus on the individual and what they can deliver ● Everyone is critical, consider the skills and talents of each individual ● You cannot deliver a product for which you don’t have the capability ○ Large companies - up to the leads to fill capability gaps ○ Small companies - critical for PM to be aware of capability gaps ● Tailor your product spec to individuals’ capabilities To keep alignment, tailor messaging to address each individual, it will resonate more Look for hidden talents eg. the software engineer who can build hardware
  • 12. Time ● Time is one of the most valuable commodities regardless of company size ● Large companies have the funds and resources to cover longer time horizons ● Small organization development windows are usually tighter and missteps have a greater negative impact ● Key Points ○ Target is not launch date, focus on milestones ○ Schedule must reflect ownership ○ Simple is better- easier to maintain and people will use it ---Post milestones and owners in a prominent location, keep it up to date---
  • 13. Money ● Having infinite resources is great, but it can also be a hindrance ● More data, more resources, more tools...over analysis ● Focus on what you have and work within your resources ● If you don't have data, design your product and process to enable change ● Rely on your product intuition Product development is fluid, you have the next launch! Small Company Large Company
  • 14. Key Takeaways for the Smaller Organization ● Alignment is key ● Each person is their own team, look at the cross company value they can bring, don't focus on title or position ● Clearly identify the customer, be precise, not necessarily accurate ● Simplicity, your time is valuable, plan for the change and keep your toolset simple
  • 16. www.productschool.com Part-time Product Management Training Courses and Corporate Training