Main Takeaways: - PMs have three key resources: time, people and money. - How large companies utilize these resources. - Actionable methods to achieve similar outcomes at your startup.

1. www.productschool.com
Large Company Strategy, Small
Company Budget by Google PM

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6. Big Company Strategy,
Small Company Budget
Matt Resman
Linkedin: matthewresman

7. About Me
● PM with background in Mechanical Engineering
● Small (1 person) and large (100K+ people) organizations
● Launched and managed both SW & HW products
End goal of a PM: deliver high quality, profitable products
1) Big companies applied an abundance of resources in a variety of focused
capacities
2) Small companies required the same capabilities, but had minimal resources
that had to be adequate
Both approaches can obviously be successful!

8. The Product Manager Role
Regardless of the organization's size the PM’s role is to:
Identify new market opportunities
Define a product to fill these gaps
Get cross company buy-in
Identify and align resources
Deliver a profitable product within a market demand schedule
Must be done within the resource constraints of the organization

9. Large vs Small Organization
With any additional resource comes
complexity. While you have more
resources at your disposal, managing
them is more challenging
In small companies, with fewer
resources, maintaining alignment is
very important. When lost, it has a
significant impact on:
● People’s capabilities
● Time management
● Money availabilityComplexity
Resources

10. Alignment
Obtaining and keeping alignment is key for Product Manager success in any
organization
● Sometimes easier in small organizations, but missteps are more noticeable
and impactful
● Establish alignment up front and check in often
● Create clear and simple product requirements - They will change. Plan for it.
● Get buy-in for the tool, not just the product
Overall: keep it simple, especially critical in small organizations. This will
conserve your resources in the end

11. People
Large company: focus on teams and overall organization
Small company: focus on the individual and what they can deliver
● Everyone is critical, consider the skills and talents of each individual
● You cannot deliver a product for which you don’t have the capability
○ Large companies - up to the leads to fill capability gaps
○ Small companies - critical for PM to be aware of capability gaps
● Tailor your product spec to individuals’ capabilities
To keep alignment, tailor messaging to address each individual, it will resonate
more
Look for hidden talents
eg. the software engineer
who can build hardware

12. Time
● Time is one of the most valuable commodities regardless of company size
● Large companies have the funds and resources to cover longer time horizons
● Small organization development windows are usually tighter and missteps
have a greater negative impact
● Key Points
○ Target is not launch date, focus on milestones
○ Schedule must reflect ownership
○ Simple is better- easier to maintain and people will use it
---Post milestones and owners in a prominent location, keep it up to date---

13. Money
● Having infinite resources is great, but it can also be a hindrance
● More data, more resources, more tools...over analysis
● Focus on what you have and work within your resources
● If you don't have data, design your product and process to enable change
● Rely on your product intuition
Product development is fluid, you have the next launch!
Small Company Large Company

14. Key Takeaways for the Smaller Organization
● Alignment is key
● Each person is their own team, look at the cross company value they can
bring, don't focus on title or position
● Clearly identify the customer, be precise, not necessarily accurate
● Simplicity, your time is valuable, plan for the change and keep your toolset
simple

15. Thank You
Linkedin: matthewresman

16. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training