Main takeaways: - Anticipate dependencies across teams beforehand - Build alliances and win the trust - Be a flag-bearer of your product and communicate priorities

1. www.productschool.com
Working Cross-Functionally as a PM
by eBay Sr PM

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3. Corporate
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6. Working cross
functionally as a
Product Manager
10 rules by Shrikant Kadu

7. My Background
Currently: Senior Product Manager at eBay
Previously: Growth Product Manager at StubHub, Inbenta,
Breakthrough Lab, etc.
Leisurely: Like to read, write, run, interact with people from different
walks of life and occasionally get my face punched in boxing lessons.

8. What is Product Management?
1. Define an unmet user need
a. That affects users at a large scale
2. Define product/feature that caters to the unmet user need
3. Be a flag-bearer of your product/feature and coordinate activities
across the org to ensure its success

9. Success for a product manager
1. User adoption
a. # of new users
2. Virality
a. Net promoter score
3. User engagement
a. Session duration and call-to-action stats
4. Business Impact
a. $ generated from the product

10. Interaction Sphere
1. User researchers
2. Decision makers (Directors, VPs, SVPs)
3. Engineers (Engineering managers, front-end, back-end, developers)
4. Designers
5. Data scientists
6. Legal and Compliance
7. Marketing/Sales/Customer success
8. Product analytics
9. Customer support representatives
10. Product and Program managers

11. Rule 1
Proactively anticipate dependencies across different teams.
1. Think of ideal end-to-end user journey of your product and track
dependencies for each stage
2. Find the right point of contact in dependant teams
3. Think of dependencies
a. In ideal scenario
b. In worst case scenario

12. Rule 2
See the world through listener’s eyes.
1. Pause often to collect feedback
2. Empathize
3. Reiterate listener's concern
4. Come up with a plan to address them

13. Rule 3
Speak the listener’s language.
1. Cultivate engineering, design, legal, marketing, etc. languages via:
a. Interacting with people from different walks of life
b. Reading / podcasts / web content
c. Making friends that are not from your profession

14. Rule 4
Clearly communicate priorities and list deliverables.
1. End every meeting with clear deliverables
2. Put timeline to each deliverable
3. Constantly track progress

15. Rule 5
Represent people that are not in the meeting room.
1. Recognize participants required to have a holistic discussion
2. Gauge their availability in advance
3. Collect views of the participants who cannot make it to the meeting
4. Represent the views during discussion

16. Rule 6
Document and share priorities with clear timelines.
1. Document everything, yes, everything!!
2. Make sure there is common consensus on timeline for every
deliverable

17. Rule 7
Proactively communicate when the product is under construction and
clear roadblocks.
1. Ownership mindset
2. Act as a liason
3. Be a firefighter in the face of adversity

18. Rule 8
Act as an Enforcer for your team and get your hands dirty whenever
required.
1. Know the workload of key players in your team/ dependant teams
a. Re-prioritized, if needed
2. Have one specialization that you can get your hands dirty with and
help the team when needed

19. Rule 9
Be solution-minded. Find a way around problems. Light up the tunnel
yourself if you don’t see light at the end of the tunnel.
1. Things are not always going to work as expected
2. Be a motivator to the team
3. Pivot when things don’t go as expected

20. Rule 10
Take responsibility for failure and share the credit for success.
1. In failure, address the elephant in the room
a. Document learnings
b. Pivot
2. In success, take the back seat and enjoy 🍕🍕
a. With 🍺 😄

21. Working cross-functionally in a virtual world
When in doubt, Zoom it out!
1. Get used to working virtually as Product Manager
2. Get used to building a rapport with your team virtually
3. There is no such thing as over communication, so do not hesitate to
set as many virtual meetings as you need

22. Thank you!
There is no other better way to improve as a Product Manager than to
help other Product Managers succeed.

23. www.productschool.com
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