Main takeaways: -Analyze user segments and motivations -Think about opportunity cost -Don’t forget business priorities

1. How to Make the Final Call as a PM
by Microsoft Product Lead
www.productschool.com

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. ryandicicco
EVERYONE WANTS
CONFLICTING
FEATURES
OR HOW TO MAKE THE FINAL CALL AS A PM

6. Agenda
Agenda
Agenda
ABOUT ME
SCENARIO OVERVIEW
MAKING THE FINAL CALL

7. About
About
About
me
me
me
6 years @ Microsoft
Experience building 0 to 1
and scaling small solutions
enterprise-wide
Likes cooking, reading,
giant dogs

8. Scenario
Scenario
Scenario
Generates financials for
B2B deals for sales
teams
Currently has features X
and Y
Sprint planning for next
cycle
FruitSmart
Platform
Pineapple Inc.

9. Scenario
Scenario
Scenario
20% of user base
Tech-forward
Wants deeper
Analytical capabilities
(Feature Z)
High Engagement
Users
80% of user base
Tech-averse
Wants simplification
(only features X and
Y)
Medium/Low
Engagement Users

10. Scenario
Scenario
Scenario
Add feature Z
High Engagement
Users
Keep features X and
Y only
Medium/Low
Engagement Users
Deprecate
feature X
Sales Leaders

11. Scenario
Scenario
Scenario
Add feature Z
High Engagement
Users
Keep features X and
Y only
Medium/Low
Engagement Users
Deprecate
feature X
Sales Leaders
Building
feature Y
Competitor

12. Approach
Approach
Approach
Add feature Z
High Engagement
Users
Keep features
X and Y only
Medium/Low
Engagement
Users
Remove
feature X
Sales Leaders
Analyze user segments and motivations
Think about opportunity cost
Keep in mind business priorities
1.
2.
3.
Building
feature Y
Competitor

13. Options
Options
Options
Add feature Z
High Engagement
Users
Keep features
X and Y only
Medium/Low
Engagement
Users
Remove
feature X
Sales Leaders
Analyze user segments and motivations
Think about opportunity cost
Keep in mind business priorities
Building
feature Y
Competitor
Build Z
Build B
Deprecate X
Build Z and deprecate X
Build B and deprecate X
1.
2.
3.
4.
5.

14. Takeaways
Takeaways
Takeaways
Analyze user segments and motivations
Think about opportunity cost
Keep in mind business priorities
1.
2.
3.

15. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training