Beyond Free: ...what is the customer’s perception of “free”?
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Talk for Mobile 2.0 Europe covering business models and frameowrks for "Beyond Free"
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Beyond Free: ...what is the customer’s perception of “free”?
- 1. Beyond Free ...what is the customer’s perception of “free”? Priya Prakash | Creative Director Consumer Experience, Nokia
- 4. my experience around... various biz models
- 5. tools conversations business models experiences
- 6. tools conversations business models experiences pre-paid ad-funded direct sales & lead generation freemium (VAS) & ad-funded device sales & services
- 7. what is customer’s perception of value?
- 9. ...image?
- 10. ...value?
- 11. ...satisfaction?
- 12. insight 1: The value perceived is how you create the story- “The consume model” in the mind of the user
- 14. ...each handset is perceived having a different value
- 16. ...using lifestyle & customisation to create value
- 19. what is more valuable? access vs ownership
- 21. what is free & not free?
- 23. what is not free...what is finite time & attention effort status
- 25. insight 2: To get users to upgrade, identify activities involving time, status and effort. • Demonstrate clear benefits missing in the free version. • Design seamless calls to actions to get users to convert.
- 26. time
- 28. The funnel.. Pay as you grow
- 31. insight 3: Distraction based advertising on mobile could work only if the user’s context is clearly supported.
- 32. Derived from: Flow interactive Free? £ 0.90 ad-funded Sky+ monthly subscription
- 33. media usage over time media ? ? ? ? ?
- 37. insight 4: Seamless user experiences create sustained revenues.
- 41. The App Store ...we’ve come to the conclusion that a very poor app earns only a few hundred a month. The average and above average apps can earn in the neighborhood of $1,000-10,000+ per month. The more viral, gimmicky, and higher quality apps can earn anywhere from $100,000 - 1,000,000+ over the course of their lifetime. “ http://www.appvee.com/blog/2009/04/the-most-comprehensive-iphone-app-sales-figures/
- 42. conclusion... To monetise the mobile user experience, you need a highly reactive business and service strategy.
- 43. how? think fashion! you need a platform that is flexible & timely to react to market needs & fulfill demands
- 44. thank you :) questions? [email_address]