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Monetizing with Mobile Apps


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How to monetize mobile apps with PR-on-Wheels solutions

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Monetizing with Mobile Apps

  1. 1. Monetization of your App Mobile Apps can increase your revenue!
  2. 2. Your Target • • • • • Existing Clients Prospective Customers Local Media Your Peers Agents
  3. 3. The ARM Cycle
  4. 4. 6 Ways to Monetize
  5. 5. #1 Paid App Simple! You Set the Price for the App, and People buy • • Apple Keeps 30% of revenue Customer for life… and they will expect free upgrades
  6. 6. #2 Advertising Need a lot of downloads to make sizable money.     Apt for Media companies and Publishers The revenue: 30 cents to $1.5 USD per CPM Multiple Ad formats are available Popular Ad networks include InMobi, Admob…
  7. 7. An example of Banner Ad in an iPhone App
  8. 8. #3 In-App Purchase Lots of Flexibility  Different In-App Purchase types include Tokens (Consumable) – Think of Games! Upgrades – Unlock additional content / features  Expect 1–5 conversions for every 100 downloads
  9. 9. Screenshot of In-App purchase
  10. 10. #4 Merchandizing Sell related products or integrate an ecommerce store
  11. 11. #5 Subscriptions Apt for Publishers & Magazines  In order to get new content, user must subscribe for monthly / yearly subscription  Expect 1–5 conversions for every 100 downloads
  12. 12. Monthly Subscription
  13. 13. #6 Sponsorship “Brought to you by XXXX”  Like Advertising – Companies pay you to feature their product / service / promotion  Have Direct deals with Sponsors
  14. 14. They work on Any Device
  15. 15. Ad Networks
  16. 16. Why Us?
  17. 17. Our Mobile apps are optimized for several Monetization models We provide extensive reach and profitability for our clients with our mobile solutions. 17
  18. 18. Some of our clients We offer them Cloud / Mobile Solutions 18
  19. 19. Our Team App Developers UI Designers Competent Engineers with extraordinary talent and passion for developing mobile solutions. From iPhone and iPAD to Android and Windows, we have developed impressive apps with that generates high user loyalty. Our artistic team produces finely polished user interfaces to build a lasting experience for the users. We bring the apps to live with lovely colors, graphics and use of touch & flick. Strategy Advisors App Marketers We work closely with our advisors and consultants who provide valuable feedback and services on business execution, value creation, social media strategy, technology enhancements, etc. Our experienced mobile-app promotion team understands the successful launch strategy and user engagement methodologies using mobile apps.
  20. 20. Development Cycle Iterative Approach We develop the solutions in multiple iterations so that we are in line with client’s expectations and needs. Extensive Testing Before we launch the app to the app-store, we do rigorous testing on real devices. Continuous Support After publishing the app, we will continue to support you in developing new features and making upgrades to your app.
  21. 21. Next Step Visit us at
  22. 22. Contact us We love to network with you! Address 83/14 Arcot Road Vadapalani Chennai, INDIA (Opp AVM Studios) Phone (91) 9962257775 (91) 44 64550681 Website Email 22