SlideShare a Scribd company logo
1 of 28
Download to read offline
SpotBus
“Where are you going now?”
Marketing Plan
EXECUTIVE SUMMARY
We carry our phone with us everywhere we go and we access all the
information in the world through this tiny equipment; then why not
we explore its opportunity in travel.
Do you always
wait long for bus
at bus stops?
Planning a
trip ahead?
Do you want
to know the
current
running status
of your bus?
Presenting…
SpotBus : Where are you going now?
OVERVIEW
 This app is the one stop solution for finding the buses closest to
your location heading to a particular destination, know the current
running status of the bus and plan and book seats prior in state run
and other buses.
How the app works?
• Access your current position and allows to input the
destination.
• Displays all the buses near your location on Google
map.
• Displays all the buses to a particular destination with
its current running status.
• Allows prior booking of seats of State run and other
bus services.
Company Overview
• One stop destination for bus service.
• Reduced time and effort.
• Wide range of options.
• An all in all app.
STRATEGIC ASSETS
 Freemium model
 In-app advertisements that will generate revenue
 Credit system for premium users to avail special offers.
 Communication partners.
Market Overview
• Umpteen online travel booking apps are available in Indian
market but non of them provide the running status and there
are no apps showing all the buses approaching your station
in Indian market.
Opportunities Threats
Goal
India’s best travel
partner app
10,000+
downloads
Revenue target
of Rs 1 Cr
Brand equity and
customer
satisfaction
Competitors
Based on utilisation
Strategy
Our strategy is to attract more key consumers by providing the
free consumers the opportunity to see the running status, location
and book the buses.
Value Proposition
Customer
Value
•Personal, virtual, 24/7 customer service
•Gives a lot of information about bus location and status
•Provides opportunity to book and plan trips prior
•Information of all kind of buses available like State run and others
Collaborator
Value
•Platform to provide information about their buses without further
investing on developing new apps
•Advertisements reach a diverse audience
Company
Value
•Positive work environment
•Good pay
•Opportunity to pursue interests
•Growth potential
Marketing plan for an android app
Product
•Initially the app is introduced into market to check the
response with very less information.
Trial Version
•Introduced with almost complete information.
•Provide location and running status of the buses which will
allow the users to do some useful thing rather than wasting
time in bus stop.
•Opportunity to book tickets.
Free Version
•Credit services that adds a certain amount of credits to your
account for each travel which can be later used for free rides.
•Exciting offers which allow you to travel at much reduced
costs. These offers are only available for premium users.
•Novel advertisement technique used.
Premium
Version
Brand
SpotBus
• Tagline: “Where are you going
now?”
• Core brand values: Quality,
innovation, easy and efficient
What makes us different
from other apps?
“First app of
its kind in
India”
• All in one : Locate, get status and book
• Exciting offers for Premium members.
• Advertisements of local restaurants and shops in the app in
return for which they provide discount coupons and
income.
PRICE
• Free version helps creating traffic and attract new
consumers.
• The premium version of app will be priced at $9.99
per year which is quite affordable and provides a lot
of offers which are worth three times the premium
price.
Incentives
Reduced price.
Special offers.
Credit system.
To Customers
Platform.
Recognition and
self-worth.
To Collaborators
Reward.
Bonus.
Recognition.
To Employees
Communication
Full
featured
company
website
Travel
Blogs
Promo
videos
Google
Ads
Social
media
Print
media
Social
events to
attract
crowd
Featuring
emails
Distribution
 Google Play Store
 Amazon App Store
 Company Website
 Other Recommended Sites

 Introduce trial version and observe the response.
 Then share app through reference groups by word of
mouth and social media.
 Convince the bus companies to provide information in the
app.
 Introduce the 2nd phase (Free Version) with larger and
accurate database.
 Popularity attracts advertisements of other companies,
local restaurants, shops etc.
 Introduce the Freemium Version (Premium +Free).
Implementation
Schedule
Market
Research
Crafting Market
Positioning
Setting up
strategic
business unit
Setting up
product and
pricing strategy
Designing
integrated
market channel
Managing,
retailing,
wholesaling and
logistics
3 months
4 weeks
3 months
8 weeks
3 weeks
For whole lifetime of app
Created by Anu Abraham, CET, during a marketing management internship
under the guidance of Prof. Sameer Mathur, IIM Lucknow
DISCLAIMER
THANK YOU

More Related Content

What's hot

Marketing Plan for Android App
Marketing Plan for Android AppMarketing Plan for Android App
Marketing Plan for Android AppSourabh Das
 
Marketing plan of "My Voice", an app for people without speech.
Marketing plan of "My Voice", an app for people without speech.Marketing plan of "My Voice", an app for people without speech.
Marketing plan of "My Voice", an app for people without speech.Mayank Tanwar
 
Marketing Plan For Android App
Marketing Plan For Android AppMarketing Plan For Android App
Marketing Plan For Android Applakshmiayapaan
 
farSight - PokemonGO-like TripAdvisor
farSight - PokemonGO-like TripAdvisorfarSight - PokemonGO-like TripAdvisor
farSight - PokemonGO-like TripAdvisorSergei Orlov
 
Marketing Plan for an Android App
Marketing Plan for an Android AppMarketing Plan for an Android App
Marketing Plan for an Android AppShail Daswani
 
App monetization for Ahope by Sharath - UMM Digital
App monetization for Ahope by Sharath - UMM DigitalApp monetization for Ahope by Sharath - UMM Digital
App monetization for Ahope by Sharath - UMM DigitalSharath Chidambaram
 
Parking spot locator mobile app Success Story by Surekha Technologies
Parking spot locator mobile app Success Story by Surekha TechnologiesParking spot locator mobile app Success Story by Surekha Technologies
Parking spot locator mobile app Success Story by Surekha TechnologiesSurekha Technologies
 
Marketing Plan of Mobile App - Plan Your Event
Marketing Plan of Mobile App - Plan Your EventMarketing Plan of Mobile App - Plan Your Event
Marketing Plan of Mobile App - Plan Your EventAditi Maheshwari
 
UNFAKE: Marketing Plan For a smartphone app
UNFAKE: Marketing Plan For a smartphone appUNFAKE: Marketing Plan For a smartphone app
UNFAKE: Marketing Plan For a smartphone appJasraj Singh
 
Marketing plan for mobile app
Marketing plan for mobile appMarketing plan for mobile app
Marketing plan for mobile appPearl Gupta
 
AARRR Marketing Guide
AARRR Marketing GuideAARRR Marketing Guide
AARRR Marketing GuideComboApp, Inc
 
Smartphone Travel App Business Plan MBA Thesis
Smartphone Travel App Business Plan MBA ThesisSmartphone Travel App Business Plan MBA Thesis
Smartphone Travel App Business Plan MBA ThesisAlexHoskinson
 

What's hot (20)

Marketing Plan for Android App
Marketing Plan for Android AppMarketing Plan for Android App
Marketing Plan for Android App
 
How apps makemoney
How apps makemoneyHow apps makemoney
How apps makemoney
 
Marketing plan of "My Voice", an app for people without speech.
Marketing plan of "My Voice", an app for people without speech.Marketing plan of "My Voice", an app for people without speech.
Marketing plan of "My Voice", an app for people without speech.
 
Marketing Plan For Android App
Marketing Plan For Android AppMarketing Plan For Android App
Marketing Plan For Android App
 
farSight - PokemonGO-like TripAdvisor
farSight - PokemonGO-like TripAdvisorfarSight - PokemonGO-like TripAdvisor
farSight - PokemonGO-like TripAdvisor
 
Final
FinalFinal
Final
 
City delivers final
City delivers finalCity delivers final
City delivers final
 
Marketing plan-Navifit
Marketing plan-NavifitMarketing plan-Navifit
Marketing plan-Navifit
 
Appboy / Delivery Hero Case Study
Appboy / Delivery Hero Case StudyAppboy / Delivery Hero Case Study
Appboy / Delivery Hero Case Study
 
Marketing Plan for an Android App
Marketing Plan for an Android AppMarketing Plan for an Android App
Marketing Plan for an Android App
 
App monetization for Ahope by Sharath - UMM Digital
App monetization for Ahope by Sharath - UMM DigitalApp monetization for Ahope by Sharath - UMM Digital
App monetization for Ahope by Sharath - UMM Digital
 
App monetization
App monetizationApp monetization
App monetization
 
Parking spot locator mobile app Success Story by Surekha Technologies
Parking spot locator mobile app Success Story by Surekha TechnologiesParking spot locator mobile app Success Story by Surekha Technologies
Parking spot locator mobile app Success Story by Surekha Technologies
 
momondo Case Study
momondo Case Studymomondo Case Study
momondo Case Study
 
Marketing Plan of Mobile App - Plan Your Event
Marketing Plan of Mobile App - Plan Your EventMarketing Plan of Mobile App - Plan Your Event
Marketing Plan of Mobile App - Plan Your Event
 
UNFAKE: Marketing Plan For a smartphone app
UNFAKE: Marketing Plan For a smartphone appUNFAKE: Marketing Plan For a smartphone app
UNFAKE: Marketing Plan For a smartphone app
 
Appboy / Dots Case Study
Appboy / Dots Case StudyAppboy / Dots Case Study
Appboy / Dots Case Study
 
Marketing plan for mobile app
Marketing plan for mobile appMarketing plan for mobile app
Marketing plan for mobile app
 
AARRR Marketing Guide
AARRR Marketing GuideAARRR Marketing Guide
AARRR Marketing Guide
 
Smartphone Travel App Business Plan MBA Thesis
Smartphone Travel App Business Plan MBA ThesisSmartphone Travel App Business Plan MBA Thesis
Smartphone Travel App Business Plan MBA Thesis
 

Similar to Marketing plan for an android app

Commute App Marketing Strategy
Commute App Marketing StrategyCommute App Marketing Strategy
Commute App Marketing StrategyAman Bharti
 
Plain sailing services
Plain sailing servicesPlain sailing services
Plain sailing servicesNikhil Katiki
 
Marketing Plan for Android app
Marketing Plan for Android appMarketing Plan for Android app
Marketing Plan for Android appRanjaniRamesh9
 
Making Money with Technology
Making Money with TechnologyMaking Money with Technology
Making Money with TechnologyKasun Kodagoda
 
Daily bus app - Concept Presentation
Daily bus app - Concept PresentationDaily bus app - Concept Presentation
Daily bus app - Concept PresentationIlan Dahan
 
13-benefits-of-building-an-app-like-uber-dmsblog.pdf
13-benefits-of-building-an-app-like-uber-dmsblog.pdf13-benefits-of-building-an-app-like-uber-dmsblog.pdf
13-benefits-of-building-an-app-like-uber-dmsblog.pdfDMSInfosystem1
 
Marketing Plan for a Google App
Marketing Plan for a Google AppMarketing Plan for a Google App
Marketing Plan for a Google AppSakshi Shahu
 
Final Project - Marketing Plan for Mobile App (Shoppers Way)
Final Project - Marketing Plan for Mobile App (Shoppers Way)Final Project - Marketing Plan for Mobile App (Shoppers Way)
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
 

Similar to Marketing plan for an android app (20)

Commute App Marketing Strategy
Commute App Marketing StrategyCommute App Marketing Strategy
Commute App Marketing Strategy
 
Presentation1
Presentation1Presentation1
Presentation1
 
Plain sailing services
Plain sailing servicesPlain sailing services
Plain sailing services
 
Marketing Plan for Android app
Marketing Plan for Android appMarketing Plan for Android app
Marketing Plan for Android app
 
Let's go app
Let's go appLet's go app
Let's go app
 
OEP-TE145
OEP-TE145OEP-TE145
OEP-TE145
 
ParkItUp
ParkItUpParkItUp
ParkItUp
 
Personal assistant
Personal assistantPersonal assistant
Personal assistant
 
OEP
OEPOEP
OEP
 
Get-A-Way(Marketing plan)
Get-A-Way(Marketing plan)Get-A-Way(Marketing plan)
Get-A-Way(Marketing plan)
 
Staffbus Pitch Deck
Staffbus Pitch DeckStaffbus Pitch Deck
Staffbus Pitch Deck
 
Finding parking
Finding parkingFinding parking
Finding parking
 
Making Money with Technology
Making Money with TechnologyMaking Money with Technology
Making Money with Technology
 
Daily bus app - Concept Presentation
Daily bus app - Concept PresentationDaily bus app - Concept Presentation
Daily bus app - Concept Presentation
 
13-benefits-of-building-an-app-like-uber-dmsblog.pdf
13-benefits-of-building-an-app-like-uber-dmsblog.pdf13-benefits-of-building-an-app-like-uber-dmsblog.pdf
13-benefits-of-building-an-app-like-uber-dmsblog.pdf
 
Marketing Plan For Android App
Marketing Plan For Android AppMarketing Plan For Android App
Marketing Plan For Android App
 
Genesis
GenesisGenesis
Genesis
 
Carnama mobile app
Carnama mobile appCarnama mobile app
Carnama mobile app
 
Marketing Plan for a Google App
Marketing Plan for a Google AppMarketing Plan for a Google App
Marketing Plan for a Google App
 
Final Project - Marketing Plan for Mobile App (Shoppers Way)
Final Project - Marketing Plan for Mobile App (Shoppers Way)Final Project - Marketing Plan for Mobile App (Shoppers Way)
Final Project - Marketing Plan for Mobile App (Shoppers Way)
 

Marketing plan for an android app

  • 1. SpotBus “Where are you going now?” Marketing Plan
  • 2. EXECUTIVE SUMMARY We carry our phone with us everywhere we go and we access all the information in the world through this tiny equipment; then why not we explore its opportunity in travel.
  • 3. Do you always wait long for bus at bus stops? Planning a trip ahead? Do you want to know the current running status of your bus?
  • 4. Presenting… SpotBus : Where are you going now?
  • 5. OVERVIEW  This app is the one stop solution for finding the buses closest to your location heading to a particular destination, know the current running status of the bus and plan and book seats prior in state run and other buses.
  • 6. How the app works? • Access your current position and allows to input the destination. • Displays all the buses near your location on Google map. • Displays all the buses to a particular destination with its current running status. • Allows prior booking of seats of State run and other bus services.
  • 7. Company Overview • One stop destination for bus service. • Reduced time and effort. • Wide range of options. • An all in all app.
  • 8. STRATEGIC ASSETS  Freemium model  In-app advertisements that will generate revenue  Credit system for premium users to avail special offers.  Communication partners.
  • 9. Market Overview • Umpteen online travel booking apps are available in Indian market but non of them provide the running status and there are no apps showing all the buses approaching your station in Indian market.
  • 11. Goal India’s best travel partner app 10,000+ downloads Revenue target of Rs 1 Cr Brand equity and customer satisfaction
  • 14. Strategy Our strategy is to attract more key consumers by providing the free consumers the opportunity to see the running status, location and book the buses.
  • 15. Value Proposition Customer Value •Personal, virtual, 24/7 customer service •Gives a lot of information about bus location and status •Provides opportunity to book and plan trips prior •Information of all kind of buses available like State run and others Collaborator Value •Platform to provide information about their buses without further investing on developing new apps •Advertisements reach a diverse audience Company Value •Positive work environment •Good pay •Opportunity to pursue interests •Growth potential
  • 17. Product •Initially the app is introduced into market to check the response with very less information. Trial Version •Introduced with almost complete information. •Provide location and running status of the buses which will allow the users to do some useful thing rather than wasting time in bus stop. •Opportunity to book tickets. Free Version •Credit services that adds a certain amount of credits to your account for each travel which can be later used for free rides. •Exciting offers which allow you to travel at much reduced costs. These offers are only available for premium users. •Novel advertisement technique used. Premium Version
  • 18. Brand SpotBus • Tagline: “Where are you going now?” • Core brand values: Quality, innovation, easy and efficient
  • 19. What makes us different from other apps?
  • 20. “First app of its kind in India” • All in one : Locate, get status and book • Exciting offers for Premium members. • Advertisements of local restaurants and shops in the app in return for which they provide discount coupons and income.
  • 21. PRICE • Free version helps creating traffic and attract new consumers. • The premium version of app will be priced at $9.99 per year which is quite affordable and provides a lot of offers which are worth three times the premium price.
  • 22. Incentives Reduced price. Special offers. Credit system. To Customers Platform. Recognition and self-worth. To Collaborators Reward. Bonus. Recognition. To Employees
  • 24. Distribution  Google Play Store  Amazon App Store  Company Website  Other Recommended Sites
  • 25.   Introduce trial version and observe the response.  Then share app through reference groups by word of mouth and social media.  Convince the bus companies to provide information in the app.  Introduce the 2nd phase (Free Version) with larger and accurate database.  Popularity attracts advertisements of other companies, local restaurants, shops etc.  Introduce the Freemium Version (Premium +Free). Implementation
  • 26. Schedule Market Research Crafting Market Positioning Setting up strategic business unit Setting up product and pricing strategy Designing integrated market channel Managing, retailing, wholesaling and logistics 3 months 4 weeks 3 months 8 weeks 3 weeks For whole lifetime of app
  • 27. Created by Anu Abraham, CET, during a marketing management internship under the guidance of Prof. Sameer Mathur, IIM Lucknow DISCLAIMER