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1. SCENARIO 1
The Fall 2016 admissions application will
open on August 1 for the Class of 2021.
Create a social media communications
plan for this announcement.

2. #TAMU21 APPLICATION ANNOUNCEMENT
• Instagram
• Twitter
• Snapchat

3. INSTAGRAM
#AggieSpeak x Countdown
• First post: We’ve got an anouncement for aspiring Aggies. But first, 12 current
Aggies have a few stories to share.
• Schedule: Once per day starting July 20, through July 31
• #AggieSpeak quote answering the question: Where were you when you got
accepted to A&M?

4. INSTAGRAM
August 1: Grid-spanning image
“We’ve got a BIG announcement for aspiring Aggies. Can you guess what it is?”
1 2 3 4
5 6 7 8 9

5. INSTAGRAM
August 1: Grid-spanning image

6. INSTAGRAM
Direct followers to Snapchat

7. SNAPCHAT
Man-on-the-street Interviews

8. SNAPCHAT
AUDIO VISUAL
PHOTO: Host with a quote bubble above his/her head – “DYK the app
opens today for the class of 2021?”
Host: We’re excited to welcome new Aggies come this time
next year.
VIDEO: Front-facing camera – Host walking on campus.
Host: Not long ago, we were just like you – excited, but
nervous about applying to college.
VIDEO: Front-facing camera – Host walking on campus. Make use of
motion tracking emoji faces.
Interview #1 with a current student: Where were you when
you got accepted?
Close up shot: Student at MSC
Interview #2 with a current student Close up shot: Student in a dining hall
Interview #3 with a current student Close up shot: Student in a dorm
Music (Top 40 – Pop) WS: Student #1 showing their “I got accepted to A&M” happy dance
Music (Top 40 – Pop) WS: Student #2 showing their “I got accepted to A&M” happy dance
Music (Top 40 – Pop) WS: Student #3 showing their “I got accepted to A&M” happy dance
Applying to A&M was the best decision I ever made. It’s
home for me now and I now it’ll be home for you too.
VIDEO: Front-facing camera – Host walking on campus.
PHOTO: Host with quote bubble above his/her head – Apply today!
Please DM me if you have any questions!

9. TWITTER
Periscope interview with an Admissions Officer
• Possible Questions:
• What do you like about your job?
• What’s your favorite application essay that
you ever read?
• What advice do you have for aspiring Aggies?

10. #TAMU21 APPLICATION ANNOUNCEMENT
• Instagram
– Grid-spanning image
– Countdown concept + #AggieSpeak
• Snapchat
– Man-on-the-street interviews
• Twitter
– Periscope AO Interview