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How	I	Raised	$2	Million	for	Politicians	&	
How	it	Can	Help	the	WordPress	Community
@lindseymillerWP
@lindseymillerWP
Raising	money	for	a	governor’s	race	is	
different	than	you	think.
@lindseymillerWP
He	was	an	Attorney	General	
running	for	Governor.
@lindseymillerWP
And	he	WAS	NOT	the	most	
important	person	in	the	room.
@lindseymillerWP
You	can’t	find	me	in	the	photos.	
I	was	at	the	sign-in	table…
@lindseymillerWP
The	world	is	full	of	no-names.
@lindseymillerWP
No	one	knows	Lindsey	Miller.
@lindseymillerWP
But	I	had	real	power.
@lindseymillerWP
Just	like	Janice.
@lindseymillerWP
Let’s	pretend	for	a	minute…
@lindseymillerWP
• Cultivate	genuine	interest
• Ask	questions	&	listen
• Create	connections
• Make	your	case
DON’T	GET	PAST	GATE	KEEPERS,	ENGAGE	THEM!
@lindseymillerWP
I’m	going	to	tell	you	a	secret…
@lindseymillerWP
The	mistake	we	make	is	
looking	at	things	the	wrong	way.
@lindseymillerWP
The	world	is	full	of	no-names.
@lindseymillerWP
Where	is	your	focus?
@lindseymillerWP
Influence &	Impact
One	major	caveat…
@lindseymillerWP
Time	to	get	serious
@lindseymillerWP
@lindseymillerWP
In	politics	money	is	a	necessary	
evil.
@lindseymillerWP
In	business	money	is	essential	to	
your	success.
@lindseymillerWP
@lindseymillerWP
• Have	set	packages	and	prices	
• Email	an	invoice	immediately
• Automatic	payment	reminders
• Hire	a	part	time	service	company
Find	YOUR	best	way	to	discuss	payment
@lindseymillerWP
@lindseymillerWP
When	out	earning	business	contracts	
you	need	to	bring	out	your	inner	
politician.
@lindseymillerWP
@lindseymillerWP
Get	your	pitch	ready.
@lindseymillerWP
• Let	your	work	speak	for	itself.
• State	your	strengths.
• Social	credibility.
• Use	your	blog.
Don’t	brag,	but	showcase	your	expertise
@lindseymillerWP
Bringing	politics	to	business	is	easy.
Lindsey	Miller
@lindseymillerWP
Partner	Manager,
Managed	WordPress
Liquid	Web

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Applying Politics to a WordPress Business