Sikkim Paragliding branding plans by Pradhanbros Advertising. Pradhanbros web designing in siliguri and sikkim.

1. Branding & communication plans
for Sikkim Paragliding
By
Pradhanbros
23 July 2013

3. Contents
1. Brief introduction
2. Objective of the communication
3. SWOT
4. Understanding target audience
5. Plans and advertising mediums

4. About Sikkim Paragliding
• A premier paragliding co-operative society in
sikkim.
• Members are travel operators and pilots
• Is in the process of becoming the most
popular adventure activity in sikkim
• Had the support of TASS & Sikkim Tourism
• Has a premium price in the tourism circuit
• Is a young and a potential organisation

5. Objective
• To create Sikkim Paragliding image as
the best adventure activity for tourist
(i.e to be among the must do things
when a tourist visits sikkim)
• TO make it the first choice of tourism
adventure activity in sikkim.
“ See sikkim from birds eye
view,
with Sikkim Paragliding”

6. Sikkim Paragliding: SWOT
Strengths:-
Already a premier co-operative society
Support of TASS and Tourism Department
Recognised By PAI
Sikkimese Piolots
Weakness:
Lack of promotions
Tourists not aware of the sports
Pior planning and implementation
Strategy
Lack of training institutes
Opportunity:
To be the formost adventure activity in
sikkim
Has created a new travell and sports
experience
Another feather in tourism of sikkim
which it can boast off
Can create a training institute
Can be self sustaining
Threat:
Private players who are swift to capatilize
on the demand
Paragliding also in neighboring region of
Darjeeling & Kalimpong.

7. Target Audience
• The target audience can be divided
into three segments:
1. Indian Tourist
• Sec a, B and B+
• Living in metros and tier II cities
2. International tourist
• All foreign tourist to be targated
3. Locals
• Develop the thirst for para adventure
– Get them to start flying

8. Indian Tourist
• Age Gp: from 25 to 50 years
• Sec A,B and B+
• Living in metros and tier II
cities
• Has the thirst for adventure
and want a trilling vacation

9. Promotional activities
• Web site updates and drawing traffic through-
• E milers and sms campaign to the above
segment
• Ads in tourism magazine like :- Travel Plus ,
outlook traveller ( B2 c magazine) and Travel
Biz Monitor (B2 b Magazine)
• Pamplet and brochure distribution to all major
agents across india.
• Advertorials in Graphiti, Mumbai Mirror, Delhi
times and other lifestyle dailies.

10. Promotional activities
• Social Media promotions on face book
• Google ads promotions
• News letter creation :- This to be distributed to all
hotels and travels agents
• Hoarding at Prominent locations to trigger para
adventure like:-
NJP, Bagdogra airport, Rangpo and Gangtok.
• Branding through banners, standee and flags across
prominent planes in Sikkim.
• Merchandising of par glider toy in association with
handicraft and handloom.

11. International Tourist
• Associations with international paragliding
associations
• Banners ads in their web site
• Banner ads in Sikkim tourism website and STDC
web site
• Advertorials in international magazine
• Kiosk at International airport in Delhi and
Bagdogra
• Inflight magazine ads

12. Locals
• Camps should be organised to enthuse locals
to actively participate
• Sms and emailers to all travels operators on
developments and activities of sikkim
paragliding
• Locals as brand ambadasors of the sports.
• Branding in local taxi and busses.
• Cross promotions with local Tour operators

13. Thanks