Sikkim Ecotourism Directorate


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My contributions to the Sikkim Ecotourism Project

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Sikkim Ecotourism Directorate

  2. 2. Progress Till Now The formulation and approval of the Sikkim Ecotourism Policy. Establishment of the Sikkim Ecotourism Directorate Marketing Strategies – National & International based on elaborate market survey reports Product Development – Selection of 10 Villages , Identification of Trekking Routes and Rest Houses Workshop at Selected Villages for stakeholder consultation, product development and Training need assessment.
  3. 3. Policy Formation  International Workshop October 2010  Four District Level Stakeholders Meeting  Final State Level Meeting April 2011  Put on website for obtaining comments till May 2011  Final Draft approval by the Minister and Secretarys – June 2011  Vetting by Law Department – September 2011  Approval by the Cabinet – November 2011  Release of the Policy Booklet – January 26th 2012
  4. 4. Sikkim Ecotourism Directorate•Formed with an objective toimplement the strategies suggested bythe Policy Document•SED consisting of the EcotourismMarketing Cell with DFO (ET) ,Marketing and Event Managers andOffice Assistants.•Five Year Domestic MarketingStrategy approved and theInternational Marketing strategydrafted.•Implementation of ProductDevelopment underway
  5. 5. Functions of the Sikkim Ecotourism Directorate Developing various products in form of presentable packages and marketing of the same Doing human resource development through training need assessment and product identification in selected areas. Acting as an intermediary between the ground NGO’s like Eco-Tourism Development Committees for development and promotion of the identified ecotourism products Developing mechanisms to make the Directorate self sustainable.
  6. 6. Marketing Surveys Conducted with 200 International Respondents , 500 Domestic Respondents and 50 tour Operators and Travel Agents – Glimpses of findingsQuestion National InternationalWillingness to stay in Homestays 81 Percent 81 percentVisitation to Protected Area in present visit 26 percent 44 percentAverage Night Stay in Sikkim Upto 4 Days More than 4 daysHow was travel arrangement done 70 %on their Through org own organized toursActivities done during their stay in Sikkim Mostly nature Nature Based based and Cultural
  7. 7. 5 Year Marketing Strategy – Highlights Based on the Marketing Surveys and Ecotourism Trend – 5 Year Strategy for targeting Domestic tourists Defining Local Tourism Products based on Social-Cultural, Nature and Wildlife and Activity Pricing, Placing and Promotion Strategies Public Branding Relations Promotion Strategy based on Personal Public Relations, Branding, Selling Publicity Personal Selling, Advertising and Internet and Digital Marketing . Online Promtion Advertising Using Certification as a marketing strategy
  8. 8. Market Segments IdentifiedExplorer Experience Seekers Spiritual RechargerFacilitator Professional/Hobbyist
  10. 10. Selection of ET villagesCRITERIAS1. On-going ecotourism activities or potential of natural and cultural ecotourism.2. On-going homestays and guesthouses activities or potential of them.3. Strong willingness to engage in ecotourism.4. Good leader/facilitator and stakeholders who are enthusiastic and serious about developing ecotourism.5. Good and easy accessibility.6. Clear community benefit-sharing opportunities.7. Linkages with other villages, e.g., the village has a market and/or other facilities and services that attract people from surrounding villages.8. Good local administration and NGOs support the development of ecotourism and provides an enabling environment.9. The village and its surroundings have sufficient households to make the investment viable.
  11. 11. Comparison of selected villages {Point Rating List (Bad 1 to 4 Good)}S.No Village District Score / Ranking Management model 1 Dzongu North 27 Cluster Management Model 2 Hee gaon West 27 Cluster Management Model 3 Kitam South 26 Self- CM Model 4 Lachung North 25 Cluster Management Model 5 Lingee-Payong South 25 Cluster Management Model 6 Uttarey West 24 Cluster Management Model 7 Lachen North 23 Cluster Management Model 8 Okhrey West 22 Cluster Management Model 9 Kecheopalri West 22 Cluster Management Model10 Aritar East 21 Self Management Model
  12. 12. Other products identified for development Completed survey of trekking trail between Tamje & Kabi, North Sikkim (35 km) Identified 3 trekking trails for survey/promotion  Hilley/Hee-gaon to Uttarey (35 km)- West Sikkim  Lingee-Payong-Rabongla (30 km) – South Sikkim  Golitar to Rumtek (30 km)- East Sikkim  Identified 3 forest rest houses for renovation/up-gradation
  13. 13. Stakeholder Consulation Workshop-Highlights Capacity Building not a part of the initial project but needed hence the SED decided to have Two Day workshops at all ten villages in a phased manner . Develop a mutual trust between the Ecotourism Directorate and the stakeholders with one to one interaction and identification of ground partners for further opertations Participatory Resource Assessment through SWOT analysis, Tourism Resource Mapping , Knowing about ecotourism history, ecotourism products and training needs assessment followed by Trainings, Product Development and Operations
  14. 14. Future Plans Product Development through Workshops and Training in the selected villages in phase wise manner Developing and marketing trekking trails, campsites , birding and wildlife viewing areas along with undertaking proper solid waste management. Implementation of Ecotourism Policy especially Departmental convergence and Financial support to villagers. Implementation of Marketing strategy. Developing Funding mechanism to make a self sustainable Sikkim Ecotourism Directorate .
  15. 15. THANK YOU