Professional Assistance for Development Action (PRADAN) works to reduce poverty, changing lives and choices for the poorest communities in rural India. PRADAN works to a change that is sustainable, self-perpetuating; in partnership with communities, enabling them to envision a different future; igniting confidence that they can do it, they can take charge, they can make change; stimulating skills and systems so people realize their vision; instead of merely delivering services or solutions. PRADAN was formed in 1983 by young professionals who were inspired by the belief that well-educated people, with empathy towards the poor, must work directly with them at the grassroots to alleviate mass poverty in rural India. They realised that the critical gap in creating change was the absence of capable people, not material resources.

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Initiatives towards change
Picture the Change | Change the Picture

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SOCIAL
MOBILISATION
ADDRESS
HUNGER &
FOOD
SECURITY MANAGE
NATURAL
RESOURCES
SUSTAINABLY
IMPROVE
LIVELIHOOD
OPTIONS ORGANIZE
SELLING &
MARKET
LINKAGES
RIGHTS &
GOVERNANCE EMPOWERMENT
1
Enter a new
area
Transition exit once
change is sustainable
2
3
4
5
6
7
OUR APPROACH TO CHANGE

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› Major Initiatives:
Community Managed Lift Irrigation
Community Water Harvesting Tanks
Homestead Wells
Check Dams in Watershed
› Investment Worth Rs. 396 million
mobilised in FY 13
› Key Sources:
MGNREGA, SGSY, IWMP, MKSP, OTELP.
› Approx 3,278 Ha belonging to about
10,424 families (83% ST/SC) treated
in FY 13, assuring kharif and rabi
crops
Integrated Natural Resource
Management

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› 8,000 families grow cash crops –
vegetables , oilseeds, pulses
› 20,000 truckloads of different
vegetables with a turnover of more
than Rs. 600 million
› 11,044 families. Half of them sold
600 truckloads of mangoes earning a
collective income of Rs. 60 million
Commercial Farming

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TASAR
› Over 6,800 participants
› 195 decentralized grainages
processed 6.3 million seed cocoons
› Total commercial crop production
was 34.1 million cocoons
Lac Cultivation
› Over 1,100 farmers from over 250
SHGs
› Technical training provided to
participants
› 26.6 tons of Lac produced in FY 13
› Turnover of Rs. 13 million
Forest Based Livelihoods

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Poultry
› 6,017 families participated
› 19 cooperatives
› Turnover of Rs. 1830 million in FY
13
› Margin of Rs 107 million to the
producers
Small Holder Poultry

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› Pilots in Purulia, Balliguda, Koderma
› Work initiated with UNICEF & GoJ in 20
projects in Jharkhand
› Under Tata-Cornell Initiative
collaboration with Aquaclara or design
of international quality water
purification system
› Partnership with Gram Vikas under
OTELP & BMGF
› Plans to work with CINI around
sanitation in Jharkhand
Water & Sanitation
NEW INITIATIVES

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›Concerted efforts in 9 teams focus on:
integrating nutritional dimensions as a
variable in crop planning
› MoU with Tata-Cornell Initiative (TACO-
AN): Collaboration aimed at building
locally relevant knowledge
› Partnership around “Pulse initiative”
with McGill World Food Forum
› Exploratory discussions with PHRN, and
a few nutrition experts
Integrating Nutrition with
livelihood gains
NEW INITIATIVES

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› PRADAN has taken up a program on
Adult Functional Literacy (AFL) in the
Purulia district of West Bengal.
› The functional literacy program is
targeted to reach around 3,200 women
across two blocks—Barabazar and
Kashipur.
› After passing through the Adult
Functional Literacy Program, the neo-
literate women are using their literacy
and numeric skills in personal contexts.
Functional Literacy and
Education Program
NEW INITIATIVES

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NEW INITIATIVES
›Two year inter-disciplinary praxis based
MPhil Programme in Development
Practice in collaboration with Ambedkar
University, Delhi
› Received 223 applications and finally
24 students joined in July 2012
› School of Development Studies (SDS)
and School of Human Studies (SHS) of
AUD are offering the course
› In-house AUD Faculty and visiting
Faculty from PRADAN along with Field
Guides from PRADAN are working
together to teach and supervise the
Students
Partnership with
Ambedkar University, Delhi

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E1/A | Kailash Colony | Ground Floor and Basement |
New Delhi – 110048 | India
Phone: +91 11 40407701-29 | Email: campaign@pradan.net www.pradan.net | All rights reserved
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